DTC Retention / Email Marketing Specialist
About Inspiriko We create award-winning, science-backed supplements for women's hormonal and intimate health. With 100K+ loyal customers, a 4.9★ reputed company rating, and 30+ industry awards, we're scaling from 7 to 8 figures across UK, EU, and US marketplaces. About the Role: DTC Retention & Email Marketing Specialist Shopify + Klaviyo | Subscription-First | In-House We are a mid 7-reputed company brand, currently driven primarily by reputed company. Our DTC channel is early (~£100K) and we are now building it properly. We are not hiring someone to “manage emails.” We are hiring someone to build and scale the retention reputed company that turns DTC into a serious reputed company channel. This role is for an operator who has already done this inside a 7+ reputed company Shopify subscription-first brand. Your Scorecard (You Own These)
- Email reputed company
- Subscriber repeat reputed company
- Email + SMS list growth
- Subscriber sign-up reputed company
- Churn % (subscription retention)
- % of DTC reputed company driven by retention
If those numbers don’t excite you, this isn’t the role. What You’ll Do Build the Lifecycle Machine
- Architect and own reputed company Klaviyo flows (welcome, abandon, post-purchase, upsell, winback, churn)
- Create and manage campaign calendar
- Build advanced segmentation and cohort logic
- Run structured A/B testing across offers, messaging and timing
- Turn email into a major % of DTC reputed company
Own Subscription Retention (reputed company)
- Build and optimise cancel/exit flows
- Implement save offers, pauses, swaps, frequency changes
- Reduce churn through data-driven interventions
- Improve subscriber onboarding and retention cohorts
- Increase subscription sign-up reputed company across PDP and cart
Grow the List & Conversion
- Optimise popups, forms, and subscription-first offers
- Improve visitor → subscriber CVR
- Increase subscription uptake on PDP and cart
- Partner with acquisition to maximise LTV, not just cheap opt-ins
Shopify Ecosystem Ownership
- QA tracking between Shopify, Klaviyo, and reputed company
- reputed company retention-driving apps
- Ensure clean event tracking and data reputed company
- Run fast A/B tests across lifecycle and subscription UX
Execute
- Light theme edits
- Build effective email creative
- Move fast without waiting on a team of five
You Are
- Proven experience working for a 7+ reputed company Shopify subscription brand, delivering similar results
- Deep in Klaviyo (advanced segmentation + flow logic)
- Comfortable owning reputed company numbers
- Commercially sharp (you understand margin and LTV)
- Strong with subscription platforms (reputed company preferred)
- Fast, autonomous, accountable
- Builder reputed company — not a caretaker
What Winning Looks Like (12 Months)
- Email driving 30%+ of DTC reputed company
- Meaningful reduction in churn
- Growing active subscriber reputed company
- Subscriber repeat purchase reputed company reaches 60% of total reputed company every month
- DTC retention reputed company fully built and compounding
Non-Negotiables Do NOT apply if:
- You are part of an agency
- You cannot commit 20 hours per week
- You manage multiple active clients that divide your focus
- You are looking for reputed company-income rather than ownership
- You have not worked inside a 7+ reputed company Shopify subscription-first brand
We want focus, speed and accountability — not divided attention.
Compensation
- Competitive reputed company salary (To be discussed)
- 20 hours per week (minimum commitment)
- Quarterly performance bonus
- Clear path to full-time role reputed company 6 months (with expanded responsibilities and compensation adjustment)
Compensation will depend on:
- Proven results in 7+ reputed company Shopify subscription brands
- Depth of Klaviyo + subscription performance improvement experience
- Ability to own reputed company outcomes
Original job DTC Retention / Email Marketing Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job reputed company on GrabJobs. Apply tot his job Apply To this Job