Sr. Campaign Marketing Manager

Senior Campaign Marketing Manager Location: Remote (US Candidates) Company Overview eDynamic Learning is celebrating 18 years of serving educators. Founded by a classroom teacher, we're on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy. Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource have a proven track record of expanding STEM, computer science, and career interest and awareness. As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning. eDynamic Learning doesn't stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment. We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences. In July 2025, eDynamic Learning was acquired by Pearson Education Inc., the world’s leading learning company! Role Overview The Campaign Marketing Manager is responsible for translating marketing strategy into structured, high-performing campaigns that generate and convert demand. This role serves as the execution architect of the marketing organization — designing campaign frameworks, orchestrating cross-functional collaboration, and driving conversion through disciplined follow-up and nurture strategy. They partner closely with the Director of Marketing, co-design initiatives, and ensure acquisition efforts are aligned with the conversion strategy.

Responsibilities

• Translate executive-level priorities into structured campaign plans
• Co-ideate campaign direction with Marketing Director
• Define campaign concepts, messaging angles, and funnel structure
• Develop campaign briefs with clear goals, timelines, and asset requirements
• Align campaigns to revenue targets
• Own campaign-related email strategy and sequencing
• Design nurture flows based on audience behavior
• Define segmentation logic and engagement triggers
• Continuously optimize follow-up performance
• Own and manage the campaign calendar
• Prevent initiative overlap and audience fatigue
• Prioritize campaigns based on strategic importance
• Ensure coordinated timing across acquisition and conversion efforts
• Coordinate execution across New Business and Customer Marketing
• Maintain accountability across workstreams
• Ensure campaigns launch on time and intact
• Draft campaign messaging frameworks
• Write or shape email copy
• Develop landing page outlines
• Create campaign briefs and narrative positioning
• Contribute light content tied directly to campaigns (recaps, summaries, positioning content)

Ideal Qualifications

• 4-7+ years of experience in marketing, growth marketing, K-12 education, or related roles
• Strong understanding of funnel architecture and nurture strategy
• Strong storytelling skills — you know how to turn complex customer experiences into clear, compelling narratives
• Exceptional written and verbal communication skills
• Strong project management skills with the ability to juggle multiple initiatives

Comfortable working cross-functionally with Sales, Product, and Customer Success

• Experience in B2B / SaaS (or similar) preferred

This is a full-time (40 hours/week), fully remote position. Salary: $90,000 - $110,000 DOE + Bonus Eligible + Benefits Apply tot his job Apply To this Job