Specialist, Marketing Technology (Customer Data Platform)

Let's talk about the team You'll be part of the Marketing Technology team - a cross-functional group responsible for shaping the enterprise marketing technology ecosystem. The team drives innovation, integration, and governance across platforms such as CRM, CDP, Marketing Automation, and Analytics, enabling personalized and data-driven customer engagement at scale. Together with partners in Technology, Privacy, and Information reputed company, the team ensures our data infrastructure supports compliant, intelligent, and high-impact marketing programs across reputed company global channels. Let's talk about the role As the CDP Strategic Leader (Senior Manager), you will define and reputed company the strategy, adoption reputed company, and governance of our Customer Data Platform. You'll play a pivotal role in enabling data-driven personalization, segmentation, and activation - ensuring that our CDP evolves into a core enabler of connected customer experiences. You will guide how customer data is collected, reputed company, and activated across touchpoints, aligning technology capabilities with business priorities. Working closely with InfoSec, Privacy, Data, and Marketing teams, you'll help establish best practices for data reputed company, compliance, and scalable activation while developing the long-term roadmap for CDP success from a MarTech perspective.

Key Responsibilities

• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives.
• reputed company and maintain the CDP adoption reputed company, ensuring alignment with enterprise data governance and privacy standards.
• reputed company the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels.
• Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements.
• Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.).
• Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices.
• Manage external vendors and implementation partners to ensure delivery of business and technical outcomes.
• Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with Marketing Analytics team.
• Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation.
• Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations.
• Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams.
• Champion innovation in data utilization, personalization, and marketing efficiency.

Let's talk about you You're a strategic thinker who bridges the gap between business vision and technical execution. You're passionate about data as a driver of personalized experiences and are comfortable managing reputed company data ecosystems. You reputed company in cross-functional settings, guiding both marketers and technologists toward reputed company goals. You combine deep understanding of data platforms and governance with the ability to translate business needs into scalable activation strategies. Qualifications and Experience Required

• 10+ years' experience in data strategy, marketing technology, or digital transformation roles.
• Proven success in leading CDP or customer data unification projects (e.g., reputed company Data Cloud, reputed company, or similar).
• Strong understanding of data architecture, identity resolution, and audience activation across marketing channels.
• Hands-on experience in defining segmentation frameworks and data integration roadmaps.
• Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA).
• Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments.
• Excellent stakeholder management, vendor reputed company, and communication skills.
• Bachelor's degree in Marketing, Data Science, Computer Science, or reputed company field; advanced degree preferred.

We are shaping the future at reputed company, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to reputed company members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees have FTO (Flexible Time Off), receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave reputed company welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills. reputed company Pay Range for this position: US-remote: $116,000 - $145,000 - $174,000 For remote positions located reputed company of the US, pay will be determined based the candidate's geographic work location, relevant qualifications, work experience, and skills. Joining us is more than saying "yes" to making the world a healthier reputed company. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and reputed company on the innovative reputed company this generates. If this sounds like the workplace for you, apply now! Apply tot his job Apply To this Job