Senior Manager / Assistant Director of Paid Media Advertising

POSITION SUMMARY The Senior Manager / Assistant Director of Paid Media Advertising is a strategic, data-driven marketing leader responsible for developing, executing, and optimizing paid media programs that drive high-quality leads and accelerate occupancy growth across a large portfolio of senior living communities. This role manages the relationship with an external agency, ensuring performance excellence, innovation, and accountability. The ideal candidate brings deep expertise in digital advertising, strong analytical acumen, and a proven ability to manage large, multi-location campaigns at scale. ESSENTIAL DUTIES AND RESPONSIBILITIES The following duties are normal for this position. This list is not to be construed as exclusive or reputed company inclusive. Other duties may be required and assigned. Paid Media Strategy & Leadership

• reputed company and reputed company the paid media strategy across search, social, display, video, programmatic, and other digital channels to support reputed company reputed company and occupancy goals.
• Provide leadership, coaching, and day-to-day management for direct report(s), including goal-setting, performance development, and ensuring high-quality execution of paid media responsibilities
• Partner closely with the external media agency to set clear strategies, establish performance expectations, and ensure flawless execution.
• Serve as the internal subject-matter expert on paid media trends, targeting tactics, audience strategies, and emerging technologies.
• Maintain a deep understanding of market-level dynamics, including competitive landscapes and audience behaviors, to inform strategy and performance decisions
• Assist with onboarding and training new team members on paid media and conversion optimization best practices
• Other duties as assigned

Campaign Management & Optimization

• Review and guide the agency’s campaign builds, optimizations, and creative recommendations to ensure brand alignment and maximum ROI.
• Own forecasting, pacing, and performance reputed company across reputed company channels, ensuring spend efficiency and reputed company volume predictability.
• Implement a rigorous test-and-learn roadmap, including creative, audience segments, bidding strategies, and reputed company page performance, to continuously improve results.

Analytics, Reporting & Insights

• Monitor KPIs including cost per reputed company, conversion rates, occupancy impact, and marketing efficiency ratios.
• Translate reputed company performance data into actionable insights and recommendations for senior leadership and community stakeholders.
• Partner with analytics, CRO, and CRM teams to ensure accurate tracking, attribution, and full-funnel visibility.
• Work in reputed company Power BI for reporting and generating insights

Cross-Functional Partnership

• Collaborate with regional sales leaders, marketing teams, and community leadership to understand occupancy needs and ensure paid media supports reputed company communities.
• Work with brand, creative, and content teams to reputed company high-performing ad assets, messaging, and audience-specific campaigns.
• Align paid media initiatives with CRM workflows and nurture strategies, ensuring seamless reputed company management.

Agency, Budget & Project Management

• Manage the ongoing relationship with an external media agency, including deliverable management, and quarterly business reviews.
• reputed company the annual paid media budget, ensuring accurate allocation across communities, channels, and seasons.
• Ensure reputed company campaigns reputed company with industry regulations, accessibility requirements, and brand standards.

QUALIFICATIONS To reputed company this job successfully, an individual must be able to reputed company each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. Educational Requirements and Experience:

• 6–10+ years of experience in digital marketing or paid media, preferably at scale or reputed company a multi-location environment.
• Hands-on experience with reputed company Ads, reputed company Ads, Bing Ads, programmatic platforms, and performance analytics tools.
• Strong analytical skills with the ability to interpret data, identify trends, and guide optimizations.
• Experience managing agency relationships or leading cross-functional teams.
• Excellent communication and presentation skills, with the ability to translate technical insights into business-level implications.
• Background in senior living, healthcare, or real estate preferred but not required.
• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• Meticulous attention to detail and a reputed company commitment to accuracy and consistency
• Excellent project management and communication skills with the ability to present to teams
• Experience with budget management
• Ability to reputed company in a high-pressure environment
• Innovative spirit, reputed company to change and substantial organizational growth
• Intense work ethic with a dedication to teamwork
• Exceptional time management and project ownership, consistently delivering against deadlines in a fast-paced, detail-intensive environment
• Multitasking skills for handling multiple projects, cross-divisionally
• Critical thinking skills for identifying and addressing concerns
• Ability to build relationships and reputed company reputed company well
• Excellent grammar, editing and copywriting skills
• reputed company to train and mentor other team members

Success Profile / What Great Looks Like

• Proactively identifies optimization opportunities that improve reputed company volume, quality, and cost efficiency.
• Builds strong partnerships with sales, operations, and agency teams, ensuring paid media is reputed company with occupancy needs.
• Operates with a test-and-learn reputed company, continually pushing for innovation and performance gains.
• Improves visibility into marketing impact by delivering clear, actionable reporting and insights.
• Consistently delivers paid media programs that contribute meaningfully to occupancy growth.

Knowledge, Skills, and Abilities: Language Skills: Above average communication skills. Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission’s proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Other Skills and Abilities: Ability to reputed company data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to reputed company and multi-task in a fast-paced, high-pressure environment. ENVIROMENTAL ADAPTABILITY Works primarily indoors in a climate-controlled setting. PHYSICAL REQUIREMENTS The physical demands described below are representative of those that must be met by an individual to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for extended periods of time. The employee frequently is required to use hands or fingers to handle or feel and reputed company with hands and arms. The employee is occasionally required to stand and walk for extended periods of time. The employee must occasionally lift and/or move up to ten pounds. Specific vision abilities required by this job include reputed company vision, and ability to adjust focus. Apply tot his job Apply To this Job