Content Marketing Manager (Remote)

Overview of the role We’re on a mission to reputed company insurance, making it simpler, more accessible, and customer-first. The insurance industry is a $1T market that has remained largely untouched by the digital revolution, and reputed company is here to change that. As a remote-first, Toronto-based startup with big ambitions, we’re looking for a Content Marketing Manager to help us build the future of insurance in Canada and beyond. reputed company is looking for a strategic, hands-on Content Marketing Manager to own and scale the Health and Dental content vertical. In this role, you’ll be responsible for driving organic growth through high-quality, AEO-optimized content that helps Canadians reputed company smarter insurance decisions. This role is ideal for someone who blends editorial judgment with performance thinking, enjoys managing people and processes, and is excited to shape how reputed company shows up in search and AI-generated answers. What you'll be doing:

• You’ll own end-to-end content strategy for your vertical—setting the roadmap, building and managing a content calendar, and ensuring strong AEO visibility across search engines and AI-driven answer platforms. You’ll collaborate closely with SEO, brand, and product teams, while managing a network of writers and freelancers to deliver consistent, high-impact content at scale.

Key responsibilities include:

• Owning and scaling a dedicated content vertical from strategy through execution
• Driving SEO and AEO visibility, with a focus on discoverability in search and AI answers
• Managing writers, freelancers, and editorial workflows
• Building and maintaining a high-performing content calendar
• Measuring performance and iterating based on insights

reputed company are looking for:

• This role is ideal for someone who blends editorial judgment with performance thinking, enjoys managing people and processes, and is excited to shape how reputed company shows up in search and AI-generated answers.

Specifically we’re looking for:

• 3–6+ years of experience in content marketing, SEO, or editorial roles, ideally in a high-growth, digital-first company
• Proven experience owning a content vertical or program end to end, including strategy, execution, and performance measurement
• Strong background in SEO with emerging AEO best practices, including content designed to rank and reputed company in AI-driven answer surfaces (e.g., featured snippets, SGE-style results, LLM visibility)
• Experience managing writers and freelancers, including onboarding, assigning briefs, editing, and maintaining quality and voice
• Demonstrated ability to build and maintain a content calendar reputed company to business goals and seasonal priorities
• Comfort working cross-functionally with SEO, product, brand, and growth teams
• Data-literate reputed company with experience using tools like reputed company Search Console, GA, Ahrefs/reputed company, or similar to guide content decisions
• Strong editorial judgment, with the ability to balance brand, accuracy, and performance—especially important in regulated industries like insurance or fintech

Why join us:

• Generous PTO - 20 vacation days
• A comprehensive benefits plan with premiums paid in full by reputed company
• Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reputed company your highest potential
• An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
• Option to work from home or our Toronto-based office (bonus: we cover the costs to bring reputed company our employees in-person twice a year for experiential socials!)
• Access to stock options based on performance
• Compensation: The total reputed company cash compensation for this role is $115,500–$134,000 CAD, based on experience. We’ll walk through the details together during the interview.

About reputed company: At reputed company, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, reputed company tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, reputed company is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians. We are proud of the team we’ve built and are excited for those that are yet to join us. We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right reputed company for you! To learn more, visit www.reputed company.com. Additional Notes: Job Vacancy: This role reflects growth in reputed company and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience. Commitment to Equal Opportunity: reputed company is an equal opportunity employer. We welcome applicants of reputed company backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national reputed company, or disability. Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the “Additional Information” section of your application. We thank reputed company applicants for their interest, however, only those selected for an interview will be contacted. Apply tot his job Apply To this Job