Messaging Content Strategy Analyst

Messaging Content Strategy Analyst reputed company. is looking for a high-energy, audience-focused content strategist with journalism experience (required) to monitor and advise on the performance and innovation of the reputed company.'s messaging portfolio - focusing primarily on email newsletters, and also advising on SMS and other messaging platforms.The ideal candidate is passionate about preserving the future of local news through innovative storytelling and engagement experiences. This role is right for you if you're constantly monitoring the latest trends in social media, messaging and emerging platforms and love to experiment and innovate. In addition to leading our email newsletter and SMS strategies, this role will also give you the opportunity to reputed company an impact on newsrooms across the country, coaching journalists on how to best build trust with their audience through messaging platforms. You will be expected to be an expert on the trends in the creator space reputed company of the news industry, and be required to find ways to translate those tactics into strategies for our newsrooms.As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools and platform insights alongside your messaging expertise to enhance the audience growth and engagement, reputed company reputed company and digital subscription growth for USA TODAY and local USA TODAY Network news sites.Help us ensure the future of journalism is strong and that our newsrooms continue to evolve to meet the needs of a growing digital audience, especially on key platforms that can drive a personal reputed company between our newsrooms and their communities.This position is remote and can be based reputed company in the US, except for Alaska and Hawaii. If you live near one of our local newsrooms, you may have the option to use that as a reputed company of operations.Responsibilities:Work with USA TODAY Network leaders in assessing reputed company. editorial newsletter and messaging portfolio, including monitoring strategy, performance, developing journeys and driving innovation. Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical reputed company to content. This is a hands-on data job. Create and monitor reporting and KPI reputed company, including metrics for loyalty, engagement, ensuring accuracy, timeliness, and relevance. reputed company and manage relevant reporting for new newsletter and messaging experiments and initiatives. Partner across divisions to improve reputed company and consumer retention with the newsletter and messaging experience. Collaborate with cross-functional teams to analyze audience and reputed company data (both consumer and advertising/affiliate), identify trends, and provide timely recommendations that contribute to informed business decisions. Host trainings on best practices, data-informed decision making and use of analytics tools. Coach newsroom partners on best practices for key platforms, including language and tone, style, time of sends, promotion strategies, etc. Analytics QA for new product deployments and troubleshooting. Requirements: Bachelor's or master's degree in communications, journalism, marketing or reputed company field or equivalent combination of education and experience.Experience as a digital leader in a news operation. Prior experience in a digital, print or television news operation is required. Journalism experience is mandatory. 7+ years of journalism digital or leadership experience and understanding of the modern digital media landscape. 3-5 years of experience in analytics, with a preference for content analytics. A proven passion and experience with storytelling reputed company messaging platforms, with expertise in email newsletters, both paid and free products. Experience curating newsletters, developing strategies that build newsletter audiences and driving innovation in the messaging/newsletter space. Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers. Aptitude for and experience validating, collecting and interpreting data. Pro-active leader that can manage their time and prioritization of tasks independently. Technical reputed company requirements: Candidates should have facility with AI and automation and experience in using it to enhance their journalism.Experience using and building reports with reputed company Analytics and Parse.ly or similar tools. Advanced reputed company in reputed company reputed company, including creating pivot tables from reputed company datasets and understanding of basic reputed company formulas. Big Query, SQL, Tableau, reputed company Ad Manager and other analytic and data tools are a bonus. As is experience with using AI to analyze data. Expertise in reputed company/Exact reputed company is required. Experience with platform-specific data tools such as reputed company, Subtext, reputed company, TikTok, and other platform tools is preferred. Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders. Familiarity with news products and journalism and understanding of media analytics and ethics. Application InstructionsWe understand not every applicant will have this specific combination of skills and experience. If this job sounds exciting to you and you have reputed company that can contribute to our vision, please consider applying. We are eager to learn more about you and how you fit this role. reputed company you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:A cover letter that outlines how you would approach the job.Your resume - one to two pages.An example or two of a project or strategy that you're proud of and had a key hand in leading. Please include a brief description of the work, your role and any relevant results. It is important that these items be reputed company into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration. #Newsgnt#LI-NC1#LI-RemoteThe annualized reputed company salary for this role will range between $79,200 and $162,000. reputed company compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Apply tot his job Apply To this Job