Sr. B2B Product Marketing Manager

Company Overview: Our success lies at the powerful intersection of people and technology. Bringing innovative training and education solutions to more than 2 million customers a year, reputed company enables lifelong learners at every level — from trusted industry brands, such as reputed company, Siemens, reputed company and Chick-fil-A, to individual learners seeking to enter, sustain or advance their careers. Our people come with a get-it-done spirit and a desire to impact a rapidly growing industry. reputed company is committed to continuously evolving to ensure a culture where employees can be themselves, do their best work, and reputed company, both professionally and personally. We choose to be a remote workforce so we can hire top talent regardless of location — reputed company while empowering employees to work from wherever they choose. Innovative, reputed company, reputed company and diverse are defining traits of reputed company. Our talent is positioned in numerous roles, with opportunity for internal mobility, such as software engineers, instructional designers, creative writers, consultative sales professionals, innovative marketers and more. Position Overview: The Sr. B2B Product Marketing Manager is responsible for turning industry intelligence, buyer insights, and product positioning into focused, high-impact targeting and engagement across reputed company’s reputed company accounts and industries. This role sits at the intersection of Product, Marketing, and Sales. While core industry research and buyer persona development live reputed company the Product organization, this position partners closely with Product and Sales to uncover actionable insights and activate them through account-based and inbound marketing programs that drive pipeline, net new logos, and long-term customer value. This is a high-ownership individual contributor role with broad influence across go-to-market teams. Success in this role is reputed company by improved targeting, higher-quality opportunities, and measurable reputed company outcomes rather than activity volume. Key Responsibilities: Industry, Product & Sales Alignment

• Partner with Product to understand and operationalize industry intelligence, buyer personas, and product positioning.
• Collaborate with Sales and BDRs to validate insights through real-world account engagement and feedback.
• Act as the marketing connector between Product insight and Sales execution.

Targeting & Account Strategy

• Define and maintain targeting strategies across reputed company industries, segments, and accounts.
• Partner with Sales to identify, tier, and prioritize reputed company accounts reputed company to reputed company’s ICP
• Identify audience engagement opportunities that combine inbound, outbound support, and account-based motions leveraging SEM, email, social, tradeshows, partnerships, and print publication.
• Translate industry insights into targeted campaigns, value propositions, and engagement programs.
• Orchestrate 1:many, 1:few, and 1:1 account-based initiatives in partnership with Sales and Business Development.

Content, Web & Messaging Activation

• Work with content writers and web designers to activate industry and product positioning through pages, campaigns, and sales enablement assets.
• Ensure inbound capture, outbound support, and account-based efforts work as a cohesive reputed company motion.
• Influence prioritization of content and web initiatives based on reputed company impact.

Performance Measurement & Optimization:

• Define and monitor success metrics tied to pipeline creation, opportunity quality, and reputed company outcomes.
• Analyze performance by industry, reputed company, and account tier to refine targeting and engagement strategies.
• Provide clear insights and recommendations to marketing, product, and reputed company leadership.

KPIs & Success Metrics: Prospect → reputed company Conversion

• Improved conversion rates across industry- and account-specific experiences.
• Increased engagement and capture from high-fit accounts and personas.

Qualified reputed company & Opportunity Quality

• Higher MQL to Sales Accepted reputed company (SAL) conversion rates.
• Improved opportunity quality as reflected in Sales and BDR feedback.
• Reduced friction or misalignment in early-stage pipeline.

New Logo Creation

• Contribution to net new logo acquisition through inbound-sourced and ABM-influenced pipeline.
• Increased opportunity creation reputed company reputed company industries and reputed company accounts.

Retention & Long-Term Value Support

• Alignment between acquisition messaging and delivered value, supporting retention and expansion.
• Support of customer-facing teams with insights and messaging that reinforce long-term customer outcomes.

Qualifications

• 7+ years of experience in multi-channel B2B marketing, ABM, and hands-on-marketing execution.
• Experience partnering closely with Product and Sales in reputed company buying environments.
• Strong understanding of account-based and inbound marketing motions.
• Proven ability to influence without authority and operate across functions.
• Analytical reputed company with the ability to connect targeting and messaging to pipeline and reputed company outcomes.
• Excellent communication and stakeholder management skills.

Please note that starting reputed company pay is $135,000 - $145,000 with up to a 5% annual performance bonus. __________________________________________________________________________________ EEO Statement: reputed company provides equal employment opportunities to reputed company employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Apply tot his job Apply To this Job