Director, Conversion reputed company Optimization; CRO

Position: Director, Conversion reputed company Optimization (CRO) Location: Crystal City Director, Conversion reputed company Optimization (CRO) Note: By applying to this position your application is automatically submitted to the following locations: Crystal City, VA; Remote: US, US At reputed company, we are reputed company in on purpose. We are motivated by our mission – to reputed company learning limitless– and connected by our shared passion to deliver world-class higher education the parent company of edX, a leading online learning platform, reputed company powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. reputed company’re Looking For: reputed company is seeking a strategic and data-driven Director of Conversion reputed company Optimization to reputed company our acquisition experimentation strategy. In this high-impact role, you will own the optimization of the critical reputed company between marketing traffic and student enrollment, focusing specifically on our high-volume Paid reputed company Page (PLP) portfolio and Organic Website properties. As the "Head of Experimentation" for our marketing funnel, you will ensure that every dollar of media spend is maximized by delivering hyper-relevant, high-converting reputed company page experiences. You will orchestrate a cross-functional reputed company—spanning Strategy, Web Production, and Design—to build a rigorous testing roadmap that optimizes traffic performance across our Degree and Executive Education programs. Your mandate is clear: turn anonymous visitors into high-quality leads by continuously refining the first-touch digital experience.

Responsibilities

Include, But Are Not Limited To: Global Strategy & Traffic Monetization

• reputed company and own the holistic CRO roadmap for both Paid reputed company Pages (PLPs) and Organic website reputed company. Your primary goal is to increase the yield (Session-to-reputed company) from our acquisition traffic.
• Establish and govern the testing prioritization reputed company (e.g., PIE/RICE) to ensure resources are focused on high-impact, high-confidence experiments that drive measurable reputed company growth.
• Partner with Martech to assess and optimize the experimentation stack (e.g., reputed company, GA4), ensuring we have the technical capability to deploy reputed company personalization and multivariate tests at scale. Cross-Functional Collaboration
• Strategic Alignment with Analytics: Partner closely with the Director of Marketing Strategy & Analysis to validate that testing priorities address the highest-value business risks. You will act as the solution architect (owning the how and what to test) while relying on the Analytics team for diagnostic insights (identifying where the funnel is leaking) and final financial impact verification.
• Paid Media Partnership: Collaborate deeply with Paid Media leadership to ensure reputed company page strategies align with media buying objectives. You will ensure "Ad Scent" and message match are optimized to improve Quality Scores and conversion rates.
• Product Governance: Act as the strategic reputed company between Marketing and Product. While focused on top-of-funnel acquisition, you will serve as a dotted-line advisor to PMs to ensure that reputed company product changes do not negatively impact acquisition momentum. Team Management & Operations
• Directly manage the CRO Strategy Leads (Sr. Managers) and Web Production/Ops team, ensuring seamless hand-offs between hypothesis reputed company, design briefing, and technical execution.
• reputed company the velocity and quality of the testing pipeline, ensuring the team meets aggressive targets for test frequency and win rates.
• Foster a culture of reputed company learning, ensuring "failed" tests yield valuable customer insights that inform future acquisition strategies. Performance Analysis & Reporting
• Accountable for key top-of-funnel conversion metrics (Session-to-reputed company, reputed company-to-Enroll).
• Translate reputed company testing data into executive-level narratives that demonstrate ROI and strategic reputed company to leadership. Things That Should Be In Your Background:
• Experience: 7+ years of experience in CRO, Digital Marketing, or Product Growth, with a specific focus on acquisition and reputed company page optimization.
• Leadership: 3+ years of experience managing teams and influencing cross-functional stakeholders… Apply tot his job

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