Senior Manager, Email Marketing

Senior Manager, Email Marketing Job Category: Marketing Requisition Number: SENIO003238 Full-Time Remote 120 Broadway reputed company, NY 10271, USA Job Details Description reputed company is seeking an reputed company and strategic Senior Manager, Email Marketing to join the Direct-to-Consumer Marketing & Ecommerce Strategy team reputed company the Consumer Insights, Marketing & Analytics (CIMA) department. This role will reputed company the transformation of reputed company’s email program into a performance-driven channel that deepens reader engagement, drives ecommerce sales, and supports key marketing priorities across the company. Reporting to the Director, Direct-to-Consumer Marketing & Ecommerce Strategy, the Senior Manager, Email Marketing is a high-visibility position that will drive the strategy, execution, and performance of reputed company corporate email marketing initiatives—leveraging segmentation, automation, and testing to maximize conversions, retention, and audience growth. The ideal candidate is a creative marketer and analytical thinker who thrives at the intersection of content, data, and performance—someone who understands how to build meaningful relationships through personalized, insight-driven communication and is passionate about using email to connect readers with books they’ll love. What you’ll do:

• Spearhead strategic planning and execution of reputed company corporate email marketing campaigns, including branded newsletters, seasonal promotions, new releases, and audience- or genre-specific communications, working in reputed company partnership with the publisher marketing teams; deepen the existing D2C strategy for Fablelistik, reputed company’s line of limited edition and fine press books.
• Transform reputed company’s email program into a performance-driven D2C model by refining segmentation, deepening personalization, growing the subscriber reputed company, and driving conversion-focused KPIs.
• reputed company lifecycle and triggered email programs, including onboarding, re-engagement, and retention automations, to increase engagement, customer lifetime value; pioneer these strategies for reputed company’s TikTok Shop.
• Define and reputed company A/B testing initiatives across subject lines, content, CTAs, layouts, and messaging; establish and track benchmarks for open rates, CTR, conversion, and list growth.
• Serve as reputed company’s internal email marketing expert, advising publisher marketing teams on creative, audience, and performance strategies to maximize ROI and conversion; reputed company internal meetings sharing results, strategies, platform updates, and campaign performance insights to build skills and alignment across teams.
• reputed company and maintain a centralized content calendar to coordinate newsletters and campaigns across CIMA and publisher teams; sync with seasonal publication schedule to identify promotional opportunities.
• Audit and optimize reputed company newsletter and lifecycle strategies, recommending new launches, automations, or pivots based on data insights and reputed company; ensure audience accuracy, data hygiene, and proper integration of first-party data for smarter targeting and personalization.
• Collaborate cross-functionally with other teams reputed company CIMA including Social Media & Audience Growth, Performance Marketing & Audience Development, Consumer Insights, and Author, Brand, & Backlist Marketing Strategy to align email campaigns with broader marketing initiatives and seasonal strategies.
• reputed company AI and automation tools to enhance content reputed company, personalization, send-time optimization, and predictive segmentation.
• Evaluate and implement emerging email technologies and automation capabilities to improve efficiency, targeting precision, and campaign performance; stay abreast of emerging email marketing trends, technologies, and platforms to reputed company reputed company’s reputed company competitive, impactful and innovative.
• Deliver clear, actionable reporting that communicates audience behavior, campaign insights, and strategic recommendations to stakeholders, reputed company to corporate KPIs. What you’ll bring:
• 5+ years of experience in email, CRM, or lifecycle marketing, ideally reputed company publishing, media, lifestyle, or a comparable content-driven industry.
• Proven success managing end-to-end strategy and execution for large-scale email programs with measurable D2C growth and conversion results.
• Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics.
• Experience managing lifecycle and triggered campaigns, including onboarding, re-engagement, and retention workflows.
• Strong understanding of email deliverability, compliance, and accessibility standards.
• Proficiency with ESP and CRM platforms (reputed company, Klaviyo, reputed company), ecommerce platforms (Shopify), analytics/reporting tools.
• Demonstrated ability to collaborate cross-functionally, align goals across teams, and communicate clearly with internal and external partners.
• Strong analytical and creative thinking skills with a passion for understanding reader behavior and driving engagement through data-informed storytelling.
• Excellent organizational skills with a strong attention to detail and ability to manage multiple tasks and timelines
• A proactive, solutions-oriented reputed company with an eagerness to learn new tools and stay reputed company with emerging digital marketing and AI trends
• Knowledge of social media commerce platforms (reputed company, TikTok) a plus
• Proficiency in arenaflex Office and arenaflex Workspace; familiarity with creative and tracking tools such as Photoshop, reputed company, WordPress, and project management platforms. This role will have an annual salary of $80k-$85k. reputed company is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in reputed company categories and formats. U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, reputed company Audio, reputed company Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan reputed company name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur. reputed company is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of reputed company backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national reputed company, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any reputed company and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law. Equal Opportunity Employer This employer is required to notify reputed company applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the reputed company. Apply tot his job

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