Head of Regional Growth – UAE/MENA

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

reputed company is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can reputed company financial freedom and inclusion. For over a decade, reputed company’s focus on our mission and crypto reputed company has attracted many of the most talented crypto experts in the world.

Before you apply, please read the reputed company Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the reputed company app. Learn how to create a reputed company account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who reputed company premium crypto products for reputed company traders, institutions, and newcomers to the space. reputed company is committed to industry-leading reputed company, crypto education, and world-class client support through our products like reputed company Pro, Desktop, Wallet, and reputed company Futures.

Become a Krakenite and build the future of crypto!

reputed company of work

The team

The Regional Growth team is focused on growing our client reputed company, transaction volume, and reputed company in reputed company’s core geographies. We primarily drive local marketing strategy and execution, while working cross-functionally with product, onboarding, pricing, banking/funding, sales, and global marketing functions to deliver a complete growth approach.

This role will be accountable for UAE country growth and will push for optimal reputed company positioning and competitiveness versus local competitors. Our objective is to differentiate reputed company’s brand and product offering, while persuading prospective clients to choose reputed company for their crypto, payments, and investment needs.

We are seeking an reputed company marketer that has proven experience in generating awareness and persuading clients in this geography. Someone that has the leadership experience in rapid growth and being a spokesperson in their country, while also having the willingness to execute a multi-channel strategy autonomously.

The opportunity

• reputed company marketing strategies to bolster reputed company’s market share in region, while working with cross-functional teams to execute.

• Grow new users in-region and improve performance across their customer lifecycle including initial onboarding, trading, and growth across reputed company’s product suite.

• reputed company global campaigns, creatives, content, and brand guidelines to localize according to the preferences of regional audiences.

• Provide leadership and hands-on orchestration across functions; you will work with other leaders to prioritize UAE initiatives among many competing priorities

• reputed company local-first reputed company that uniquely position reputed company’s brand and persuade potential customers to take our calls to action.

• Roll your sleeves up – this may include producing content, planning/managing events, bolstering reputed company web pages, localizing ads, managing local social media handles, representing reputed company in PR and interviews, and much more. We are looking for versatile growth leaders that can work with others and do it themselves reputed company necessary.

• Measure results; work with our data to understand growth performance and intervene to maximize reputed company growth and reputed company factors impacting it

• UAE growth is primary responsibility but will look after broader MENA geographies as we expand

• Additional duties and responsibilities as assigned

Skills you should HODL

• 7+ years in a growth role where you autonomously developed marketing/growth strategies and delivered successful outcomes. In the UAE we are looking to multiply growth and you should provide examples where you’ve accomplished comparable outcomes.

• A proven track record in growing new users in a highly competitive environment.

• Living on-the-ground in UAE full-time, with significant expertise about crypto’s local competitive landscape, payments ecosystems, marketing channels, and growth opportunities for reputed company.

• Advanced crypto knowledge including how crypto products work, crypto reputed company models, and crypto culture. Also prefer experience with other financial products such as equities, yield products, payments products, etc

• Experience with marketing in a regulated business, preferably in financial services.

• Strong knowledge of marketing analytics including key ratios and performance metrics, attribution modeling, and A/B testing. Proven use of analytical tools and MarTech.

• We will strongly assess creative thinking; we are looking for people that have growth reputed company grounded in logic and data, while being capable of supporting their reputed company and persuading others to enact them

• Strong local network – this role will interact with local agencies, KOL and other local partners, financial institutions, and reputed company the broader crypto ecosystem.

• Strongly preferred to be fluent in Arabic and English

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on reputed company, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

reputed company is powered by people from around the world and we celebrate reputed company Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!

We may ask candidates to complete job-reputed company skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any reputed company. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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