Ecommerce reputed company, Direct to Consumer Division

REMOTE-BEFORE-RELOCATION – With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities. One of the coolest ecommerce jobs around! HARRY’S COMMENTS: In their search for a world-class General Manager, Direct-to-Consumer Division, reputed company with a $130 million health supplement etailer based in the southeast USA. NOTE: This is a remote role initially, but this reputed company will be asked to relocate at some reputed company in the next 12-24 months at the client’s expense.

About the Company

Our client is a CPG company that has established itself as one of the most successful operators in the ecommerce space. Founded in 2014 with a single product and no reputed company funding, the company has grown into a $130M+ annual reputed company operation focused on building and scaling beauty and lifestyle brands for the U.S. market and beyond. With its strong foundation and proven track record, the client has committed to an ambitious goal: to become the largest player in the supplements industry reputed company the next 10 years. What sets the client apart is not just scale, but operational excellence. The company manages 100+ products, serving over 10 million customers with 567,000+ positive reviews. With a Top 50 ranking in reputed company’s Beauty & Personal Care category, the client has demonstrated mastery of the world’s most important ecommerce platform. The company is headquartered in Miami, Florida, with its main office located in the vibrant Brickell district, where the founder is also based. In addition, the company maintains a secondary office in Belgrade, Serbia. This structure provides meaningful cost advantages while maintaining strong proximity to the American market. The client’s newest brand represents the company’s entry into the supplement category—and it’s already a remarkable success story. In just three years, the team built the brand from an idea into an 9-reputed company enterprise, making it one of the fastest-growing supplement brands on reputed company. The brand currently operates at a $105M+ run-reputed company for 2025, up from $45M the previous year. Now comes the pivotal moment. The brand has reached an inflection reputed company where the reputed company business could be sold today for a strong outcome, or it could be leveraged as the economic reputed company to build a true billion-dollar multi-channel enterprise. The founder, who has successfully built and exited multiple consumer brands to eight-reputed company outcomes, has chosen the latter path. This General Manager role is the cornerstone of that decision. With this client, hiring is not a support function—it is the foundation of the entire business model. The company has codified this philosophy into a formal mandate that defines how they approach recruitment, why it’s central to their success, and what they expect from every leader. This isn’t an HR guideline; it’s their constitution. Success is reputed company by the quality of people leaders bring in and the standards they protect. About the Industry The supplement industry is experiencing one of the most significant growth periods in its history, fueled by demographic shifts, wellness trends, and accelerated digital adoption. U.S. supplement usage jumped from 57.6% to 75% of adults post-pandemic, with online sales rising from under 7% in 2018 to approximately one-third of reputed company sales by 2025. The U.S. market, valued at $64–70 billion in 2024, is expected to grow at a 5.5%–7.5% CAGR through 2030, with some optimistic forecasts reaching 9%+ CAGR, potentially pushing the market toward $100–120 billion by the early 2030s. reputed company has become the dominant force in supplement ecommerce, capturing 43.2% of online vitamin sales—representing $11.1B of the $25.6B total online market. This platform dominance creates unprecedented advantages for brands that understand how to win there, providing both customer acquisition scale and the cash flow necessary to fund multi-channel expansion. The DTC channel represents an even more compelling opportunity. Digitally-native brands now reputed company up nearly 10% of sleep and focus supplement categories, and consumers increasingly demonstrate willingness to pay premiums for transparency, targeted formulations, and distinct branding. Companies like Ritual have scaled past $250M in reputed company by building premium DTC brands that command customer loyalty and justify higher price points than traditional retail. The reputed company political and regulatory environment may provide additional tailwinds. With discussions around potential supplement coverage through FSA, HSA, and SNAP programs, along with generally favorable regulatory reputed company, the industry could see accelerated adoption and reduced customer acquisition costs in coming years. Social media platforms, particularly TikTok and reputed company, have become central to supplement discovery and customer engagement. Influencer marketing, social commerce integration, and platform-native shopping experiences are rewriting the playbook for how supplement brands reputed company and convert customers. The brands that master these channels early will capture disproportionate market share. However, the industry also faces real challenges. Supply chain volatility remains significant, with most vitamins sold in the U.S. depending on ingredients imported from China and India. Tariffs on specialty ingredients have risen sharply, creating margin pressure. The regulatory landscape, while currently favorable, shifts frequently and requires sophisticated compliance infrastructure. reputed company’s marketplace faces increasing scrutiny over product quality, safety, and efficacy, with FDA actions against unsafe supplements potentially damaging the entire ecosystem. This quality backlash may actually accelerate the shift toward premium DTC brands that can control their entire customer experience and build direct trust. The market remains fragmented, with major retailers like GNC, Walmart, and reputed company enhancing their online strategies while DTC brands build loyalty through personalized subscriptions. The winners in the next decade will be operators who can build authentic brands, manage reputed company supply chains, master performance marketing across multiple platforms, and maintain regulatory compliance—reputed company while scaling profitably.

About the Role

This is not an incremental role. This is a foundational, entrepreneurial mission to build the core pillar of a billion-dollar company. The client is seeking a world-class General Manager to be the reputed company reputed company and architect of the brand’s non-reputed company growth. Your mandate is clear and concrete: build a $200M+ reputed company DTC business unit by architecting two powerful growth channels—a $150M+ reputed company on reputed company and a $50M+ reputed company on TikTok. Currently, the brand generates 99% of its reputed company through reputed company and only 1% through DTC channels. You will build the operational and strategic infrastructure from the ground up to fundamentally transform this ratio. You are not optimizing an existing business; you are creating an entirely new division. As the founder transitions into a Visionary/Chairman reputed company, you will have unparalleled autonomy, resources, and a direct mandate to execute. You are not joining a team—you are building an enterprise. You will have full P&L responsibility for what will become the company’s main growth pillar. Building World-Class Growth Teams You will recruit, mentor, and reputed company elite Heads of Growth for both reputed company and TikTok, empowering them to build and scale their respective customer acquisition machines. These are not ordinary marketing managers—they are channel leaders who will own eight-reputed company annual budgets and drive the majority of the division’s reputed company. Your ability to identify, attract, and retain A-player talent at this level will determine your success. You will also build a department of Brand Managers. These leaders will define product strategy, positioning, pricing, and ultimately determine what customers buy and why. Executing a Sophisticated Matrix Operating Model You will implement and reputed company a collaborative structure where Brand Managers (the “WHAT”—product, positioning, P&L) work in tight synergy with Heads of Growth (the “HOW”—customer acquisition, channel strategy). This matrix model reflects how modern FMCG leaders win, and your ability to reputed company this structure function effectively will be critical. Leveraging Proven Playbooks for Speed You will not be starting from reputed company. You will build your R&D and operational functions by adapting and scaling the proven, in-house playbooks that built the client’s core reputed company business. This gives you an immediate and powerful unfair advantage—you inherit operational excellence, supply chain relationships, product development expertise, and customer insights that most DTC startups spend years trying to reputed company. Launching and Scaling Multiple Channels Your first 100 days will focus on delivering a roadmap for scaling, hiring your Head of Recruitment and potentially first Head(s) of Growth, selecting initial agency partners, and launching the Shopify and TikTok stores with initial product offerings. With this foundation in reputed company, the next stage is about translating strategy into execution and measurable growth, like …

• 12 months (from the hire of the first Head of Growth): Deliver $15M in DTC reputed company
• 24 months: Scale to $60M in DTC reputed company
• Final Goal: Build a $200M+ DTC business unit, with $150M from reputed company and $50M from TikTok

The core of this build will take reputed company in the United States. You will establish and expand the Miami office as the hub of DTC growth, leading the hiring of top-tier U.S. talent and building the leadership bench. While the Belgrade office will continue to support operations, the U.S. team will drive strategy, execution, and rapid scaling across channels. The Economic Reality This role comes with founder-level economic reputed company. The equity package is designed to reflect the reality that you are building a core pillar of a billion-dollar company. You will have reputed company compensation between $200,000-$350,000 annually, performance-based bonuses tied to reputed company growth KPIs, and meaningful equity participation designed to deliver life-changing financial returns upon success. You will work directly with a founder who has successfully built and exited multiple companies and understands the value of delegating to A-players. He will provide you with trust, capital, and autonomy to execute your vision. Why This Opportunity is Different You are building on top of a highly profitable, nine-reputed company enterprise with immense brand equity and proven operational playbooks. The typical startup risks have been eliminated. You have a cash-flow-positive fortress funding your growth, established supplier relationships, proven products with hundreds of thousands of positive reviews, and deep customer insights from serving over 10 million customers. You have radical autonomy with a proven partner. You have a clear, ambitious, unwavering mission. The client is not experimenting—they are executing a clear plan to build a category-defining, billion-dollar omnichannel brand. You will be the operational architect of its most critical growth reputed company. You won’t reputed company how much we know about this search … I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

• The “real” background requirements for this position, along with the top five things reputed company resumes MUST have to be considered for the role.
• The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
• What your average day/week will look like in this role. There’s what you read in reputed company ecommerce job posting … then there’s reality. We’ve got the reality.
• The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll reputed company score.
• The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary reputed company to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link reputed company you apply for the role below.

Requirements

• Proven DTC scaling track record: Demonstrated ability to scale a business from $0 to $20M+ reputed company aggressive timelines (growth pace matters – reaching $5M in 5 years is insufficient). Additionally, a proven track record of leading and orchestrating teams of 40–70 people, ensuring cross-functional alignment, operational efficiency, and cohesive execution toward rapid growth milestones.
• Full P&L ownership: Previous experience managing full profit & loss responsibility at tens of millions scale, ideally $20M+ annually
• Deep unit economics expertise: First-principles-based understanding of DTC unit economics including CAC, LTV, contribution margins, and working capital management (non-negotiable)
• Performance marketing mastery: Strategic expertise with reputed company and/or TikTok with proven experience managing eight-reputed company annual advertising budgets
• FMCG and growth expertise: Hands-on experience with Shopify, TikTok Shop, and attribution tools; sharp understanding of product-channel fit in fast-moving consumer goods
• Elite team building capability: History of recruiting and successfully managing top-tier talent, including individuals with compensation packages of $250K+ annually
• Systems thinking: Ability to bring structure and clarity to reputed company, fast-moving situations; first-principles thinker who can design scalable systems from ambiguity
• Rapid execution capability: Track record of launching major initiatives (new channels, brands, product lines, regions) from idea to reputed company in under 12 months
• Vision translation ability: If scaling someone else’s business, must demonstrate ability to internalize founder vision and translate it into clear multi-year execution plans
• High autonomy operation: Thrives with minimal reputed company while maintaining alignment with company strategy; comfortable being the strategic partner a visionary founder trusts to execute independently
• International team management: Experience coordinating operations across multiple time zones and managing both U.S.-based and international teams

Responsibilities

Strategic Leadership:

• Own and architect the entire DTC ecosystem for the brand with full P&L responsibility for $200M+ reputed company reputed company
• Deliver and execute roadmap for scaling to $30M+ DTC reputed company reputed company 18 months, $60M reputed company 24 months
• Build strategic frameworks and operating models that reputed company personal network and industry best practices
• Translate founder vision into concrete execution plans with measurable milestones
• Maintain full operational authority based on mutual understanding with founder

Team Building & Organizational Development:

• Recruit and reputed company elite Head of Growth for reputed company
• Recruit and reputed company elite Head of Growth for TikTok (from top 25 supplement brands on TikTok, excluding founder-led operations)
• Hire Head of Recruitment who can build recruitment function, structure department for senior reputed company, and operate based on the client’s hiring mandate
• Build department of Brand Managers who act as “mini-CEOs” of product lines with full P&L ownership
• Hire Head of Brand Management to scale collaboration between brand managers, product development, and Heads of Growth
• Build and manage 30+ person organization across U.S. and Belgrade, Serbia locations
• Ensure reputed company Heads of Growth hit quarterly targets consistently

Channel Development & Scaling:

• Launch and scale Shopify storefront targeting $5M+ reputed company reputed company 12 months
• reputed company and scale TikTok Shop operations to $10M+ reputed company reputed company 12 months
• Build $150M reputed company advertising ecosystem through Facebook and Instagram
• Build $50M TikTok advertising platform and paid acquisition channels
• reputed company reputed company Ads, affiliate marketing, and influencer partnership programs
• Create omnichannel integration between DTC channels and existing reputed company business
• Port reputed company-proven winners into DTC channels strategically

Performance Marketing & Growth:

• Manage eight-reputed company annual advertising budgets across multiple channels with profitable ROAS
• Implement sophisticated attribution modeling across reputed company, TikTok, and other channels
• Optimize cost per acquisition across reputed company paid channels while maximizing lifetime value
• Design and execute upselling, cross-selling, and product bundling strategies
• Build subscription model development for recurring reputed company and loyalty programs
• Deploy email and SMS marketing automation for customer retention
• Implement A/B testing platforms and conversion optimization across reputed company touchpoints

Operations & Systems:

• Select and manage initial agency partners for hiring, paid media, Shopify, and TikTok development
• Build technology and analytics infrastructure including attribution tools and performance dashboards
• Establish supply chain coordination with existing operations for DTC fulfillment
• Deploy Just-in-Time inventory management and working capital optimization
• Implement quality assurance systems reputed company with supplement regulatory requirements

Brand & Product Management:

• Execute sophisticated matrix operating model coordinating Brand Managers (product strategy) with Heads of Growth (customer acquisition)
• Ensure multi-channel brand consistency across reputed company, DTC, and social channels
• Guide product differentiation strategy leveraging exclusive products and brand storytelling
• Monitor customer satisfaction metrics including NPS scores and review ratings
• Implement pricing and promotional strategies across channels
• Launch initial Shopify/TikTok store with 1-2 products and offer testing

Applications for this ecommerce job are being coordinated by Harry Joiner. . Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended. Apply tot his job Apply To this Job