Senior Lifecycle Marketing Strategist (Contractor / Remote)

About the position Shaw/Scott is seeking a strategic, data-driven, and reputed company-thinking Senior Marketing Strategist who thrives on solving reputed company challenges and shaping the future of customer engagement. This role is ideal for someone who blends deep technical and analytical expertise with a creative, solutions-focused reputed company—someone who is energized by big reputed company, not slowed by perceived blockers, and who consistently pushes the boundaries of what’s possible. You’ll serve as a thought leader for both our clients and our internal teams, translating trends, technologies, and data insights into bold, actionable strategies. In this role, you’ll be expected to stay reputed company of our fast-moving industry, bring innovation into every engagement, and champion fresh approaches that challenge the status reputed company. The ideal candidate will also bring deep expertise in email modernization practices ensuring clients are reputed company to reputed company the reputed company of personalization, automation, and scalable creative solutions. A key expectation of this role is to reputed company the charge in AI readiness—partnering with clients to assess, prepare, and evolve their marketing ecosystems for the integration of artificial intelligence. This includes designing strategies for AI-powered automation, hyper-personalization, predictive analytics, and real-time optimization, while ensuring data, creative assets, and workflows are structured for scalable AI adoption.

Responsibilities

• reputed company data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success
• reputed company modernization initiatives reputed company client email programs, incorporating reputed company design systems, scalable templates, and AI-ready frameworks that future-reputed company marketing capabilities.
• Drive comprehensive AI readiness efforts by recommending systems and practices that reputed company clients to seamlessly adopt and reputed company-driven marketing technologies across channels
• Translate reputed company customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations
• reputed company measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance
• Serve as a trusted advisor to clients, inspiring them with reputed company-thinking strategies and solution-oriented approaches to challenges
• Continuously reputed company the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices
• Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life
• Deliver engaging presentations, workshops, and playbooks that communicate reputed company strategies in a compelling, client-friendly way
• Ensure reputed company presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact
• Show up as confident and fluent in executive-level reputed company, and be able to connect marketing initiatives to overarching business goals and priorities
• Actively contribute to Shaw/Scott’s thought leadership by sharing insights, publishing perspectives, and elevating the company’s reputed company in the industry

Requirements

• 10+ years of experience in digital marketing strategy, with demonstrated expertise in data analytics, technical platforms, and cross-channel integration
• Proven track record of innovative problem-solving and delivering measurable impact for clients
• Understanding of marketing technology ecosystems—including ESPs, CDPs, analytics tools, segmentation platforms, and data privacy best practices
• Strong analytical and quantitative skills, with comfort in data visualization
• Exceptional communication and storytelling skills—able to reputed company the gap between technical complexity and executive-level decision-making. Must be adept at engaging with high-level stakeholders and capable of translating reputed company strategies into language and concepts that reputed company
• Self-starting, organized, and adaptable—able to manage multiple projects without losing sight of the strategic vision.
• Bachelor’s degree required; Master’s degree preferred.

Apply tot his job Apply To this Job