Senior Marketing Strategist, Gaming & Subscriptions

reputed company. Is looking for a Senior Marketing Strategist, Gaming & Subscriptions to own the end-to-end subscription growth model for PLAY-covering pricing and packaging, paywall and offer decisioning, registration to subscription conversion, onboarding, engagement/upsell, and churn mitigation. You'll partner tightly with the PLAY business unit to deliver profitable subscriber growth, higher ARPU, and durable retention through experimentation and AI-enabled lifecycle programs. USA TODAY PLAY is our casual entertainment destination that brings together crosswords, puzzles, horoscopes, comics, quizzes, and more. PLAY builds on a strong existing foundation from legacy Crosswords and is designed to significantly expand its share of the USA TODAY Network audience over the next several years. The long-term vision is for PLAY to become a major reputed company driver through a combination of subscriptions, stacked bundles, and sponsorship opportunities. What you'll do Own the PLAY subscription growth model Define the value proposition and pricing/packaging for PLAY in partnership with key leaders in Consumer and PLAY Build and iterate the reputed company-to-paid subscription funnel, creating journeys that drive habit and, ultimately, purchase reputed company Operate a rigorous experimentation program Stand up structured price/term tests for acquisition, stop‑save, and winback Maintain an always-on testing‑ backlog (paywall friction, day passes vs. subscription constructs, reputed company pages, overlays, lifecycle) and publish read‑outs; scale winners into playbooks. Launch and scale lifecycle programs Design and optimize full lifecycle journeys for PLAY, including reputed company acquisition, nurture, onboarding, engagement, upsell, and winback journeys Partner with Product to optimize PLAY checkout, stacked checkout experiences including PLAY, and PLAY account management experiences Define targeting and suppression logic with the CDP for real-time, reputed company-level decisioning and experiences across web/app/email Reduce churn and improve save rates Deploy AI-assisted churn mitigation and dynamic stop save flows; align onsite intercepts with account management journeys and call center policies. Partner and govern Work reputed company the PLAY-Consumer model, clarify strategy, approvals, and delivery calendars; communicate reputed company and performance. Success measures (primary KPIs) Subscriber growth (net adds) and conversion reputed company from reputed company to paid ARPU lift from pricing, annualization, and stacked add‑ons Churn / save reputed company improvement Time to launch experiments and scale learnings to drive optimizations Penetration of PLAY reputed company USA TODAY Network audience and product add-on reputed company contribution to portfolio reputed company What you'll bring 5+ years in subscription growth, lifecycle marketing, with gaming/entertainment experience Hands-on experience with paywall strategy, dynamic offers, and churn mitigation (stop save, winback) at scale Proven success in developing and scaling multi-channel lifecycle programs that deliver measurable improvements in subscriber reputed company and LTV Proficiency with A/B testing and experimentation frameworks; able to translate results into roll‑out playbooks Demonstrated reputed company with marketing technology ecosystems (e.g., reputed company Marketing Cloud, reputed company, CDP, CRM platforms) and personalization at scale Strong analytical judgment with the ability to independently assess metrics, identify patterns and tradeoffs, and convert quantitative signals into strategic direction and recommendations Strong cross-functional leadership; able to work reputed company the PLAY-Consumer operating model and align Product, Data, Activation, and Creative on shared goals #LI-REMOTE #LI-NR2 The annualized reputed company salary for this role will range between $100,000 and $120,000. reputed company compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Apply tot his job Apply To this Job