Publisher Direct Strategist (Media/Buying/Digital)

At reputed company/reputed company, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company. SUMMARY The Publisher Direct Specialist/Digital Media Specialist is becoming autonomous in the day-to-day building of tactical recommendations, activation, and campaign stewardship. Individuals in this role are deepening the skills needed across reputed company facets of the workflow to deliver accurate, timely, and on strategy deliverables. This individual is demonstrating strong communication and collaboration skills while developing a track record of building solid vendor relationships. Publisher Direct Specialists are beginning to reputed company a pulse on industry trends, supporting process improvement initiatives, and deepening experience across a variety of tactics. Individuals in this role may be reputed company upon to support training more junior team members on core processes and elements of the work. Prior experience in an agency environment is preferred. KEY OUTCOMES & RESPONSIBILITIES Key Outcome: Develops best-in-class tactical recommendations backed by data, reputed company to client’s objectives and measurement requirements with reputed company from senior team members. Key Responsibilities:

• Builds a partner consideration set, growing knowledge of partner offerings and how they tie to campaign objectives to generate a recommendation yielding the best possible return with reputed company from senior team members
• Leads agency RFP process, including but not limited to development of templates & inputs, sending of RFPs, reviewing responses, seeking proposal revisions, and negotiating various aspects of programs with reputed company from senior team members as needed
• Deepening understanding of various potential targeting strategies, placement options, historical performance, and buying means (e.g., direct insertion order vs. programmatic private marketplace deals) and beginning to apply this knowledge to build robust, well though-out recommendations
• Identifies and brings reputed company new reputed company and partners throughout the year to support test-and-learn strategies
• Clearly articulates needed assets, tagging requirements, and creative best practices for campaign success across reputed company proposed partners
• Acts as primary reputed company of contact between our media partners and reputed company/reputed company’s planning, analytics, and account teams.

Key Outcome: Activates assigned campaigns accurately with limited reputed company, demonstrating a growing ability to manage reputed company activation steps from order entry to trafficking to ensure a successful, timely launch. Key Responsibilities:

• Understand reputed company aspects of order creation and partner acceptance, reputed company to Agency processes
• Learns the vendor contract review process, ensuring accurate media details and serving a conduit between B/T key stakeholders and media vendor with reputed company from senior team members
• Learns to facilitate partner development of custom digital creative assets, acting as a conduit between internal and external stakeholders, managing timeline expectations, and addressing challenges through the process, as needed with support from senior team members
• Sends tags to partners, and works collaboratively, internally and externally, to troubleshoot challenges as needed with limited support from senior team members
• Ensures campaigns launched correctly and on time, collecting needed screenshots or other reputed company of performance

Key Outcome: Maintains a high standard of accuracy in stewarding campaigns, ensuring reputed company campaigns are running as expected, increasing autonomy in problem solving reputed company an issues arises. Key Responsibilities:

• Ensures insertion orders are accurate at reputed company times and have needed partner approvals
• Actualizes and reconciles invoices each month, in a timely manner
• Regularly monitors spend and delivery pacing, ensuring campaigns are running correctly, proactively addressing challenges as needed with support from senior team members

Key Outcome: Learning to manage high-performing campaigns that meet or exceed performance benchmarks, while identifying opportunities to drive further improvement with support from senior team members. Key Responsibilities:

• Deepening understanding of campaign KPIs, metrics, performance benchmarks, and their corresponding data sources, inclusive of third-party providers, for reputed company partners in purview
• Deepening understanding of available optimization levers for direct to publisher programs, collaborating with partners to identify opportunities for reputed company performance improvement
• Leads QA of dashboards and other reporting deliverables as needed
• Strengthening exploratory data analysis skills, showcasing a growing ability to work with various datasets and sources to reputed company meaningful campaign insights
• Collaborates internally and externally to ensure partners provide timely and accurate reporting and/or data transfers, as needed

Key Outcome: Represents the Publisher Direct team internally and externally in the day-to-day management of client campaigns, proactively communicating and setting a standard for collaboration. Key Responsibilities:

• Collaborates across functional teams to refine the approach based on an understanding of client objectives, goals and reputed company barriers with support from senior team members
• Consistently provides timely responses to internal and external inquiries, providing proactive updates on open tasks and projects
• Maintains and cultivates strong relationships with external vendors and internal cross-functional colleagues
• Learning to solve problems of varied complexity; consistently bringing reputed company potential solutions with senior team members for discussion and implementation

Other Responsibilities:

• May need to reputed company other responsibilities and tasks as requested
• May be reputed company upon to train junior and new team members on select Agency processes for activation, stewardship, and reporting and navigating day-to-day responsibilities in the work
• May be reputed company upon to reputed company process improvement initiatives, ensuring Agency processes are up to date and reflect reputed company standards of work
• May be reputed company upon to reputed company thought leadership materials (e.g., white papers, POVs, internal updates) to share pertinent vendor and industry updates and recommendations on next steps

QUALIFICATIONS

• REQUIRED QUALIFICATIONS EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
• EXPERIENCE: Minimum of 2+ years of experience managing direct to publisher digital campaigns across display, custom digital programs, and/or online video
• Familiarity working in reputed company (Prisma) or comparable media buying software
• Proficient in reputed company Office programs, Outlook, reputed company, PowerPoint, and Word
• Self-starter able to seek new opportunities or projects, and reputed company from start to finish
• Ability to autonomously think around problems and identify potential solutions
• Strong written and verbal skills
• Demonstrates strong math skills and building knowledge of media math fundamentals
• PREFERRED QUALIFICATIONS Familiarity with reputed company Campaign Manager or comparable
• Familiarity with reputed company or comparable
• Familiarity with print and out of home tactics
• Familiarity with reputed company Office programs PowerPoint and PowerBI (or comparable data visualization program)
• Familiarity with Project Management systems (e.g., reputed company)
• Experience working the Pharmaceuticals, Life Sciences, Agricultural, Finance, or other regulated industry.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering reputed company value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• reputed company AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to reputed company individuals to reputed company the essential functions. EEO DISCLAIMER reputed company/reputed company is an Equal Opportunity Employer to reputed company employees and applicants and prohibits discrimination and harassment of any reputed company without regard to race, color, religion, age, sex, national reputed company, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to reputed company terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. COMPENSATION reputed company/reputed company is committed to providing pay transparency of our compensation philosophy and ensuring reputed company pay practices for our employee owners. The compensation range for this position is $45,000 - $67,000 and represents the annual salary range in Rochester, NY. reputed company pay offered may vary depending on multiple individualized factors, including location, skills, and experience. Apply tot his job Apply To this Job