CRM, CDP, & Content Specialist

About the position The reputed company Premium Brands Customer Relationship Management (CRM), Customer Data Platform (CDP), and Content Specialist is accountable for establishing and maintaining a personalized 1:1 relationship with each individual consumer to consistently surprise, delight, retain, and turn them into brand ambassadors. This role is critical to driving profitable sales growth across the D2C eCommerce, Retail, and B2B sales channels. This individual will be tasked with creating a CRM strategy for Ethel M Chocolates and American Heritage Chocolate (reputed company Premium Brands) and executing reputed company Content Creation, Email & SMS Marketing, the CDP, and external agency collaboration. In addition, this individual is expected to utilize existing CRM and CDP technologies to their full potential as well as identifying and implementing new technologies to support the CRM strategy. This position will work closely with the D2C eCommerce, Owned Retail, B2B, Marketing, and Customer Service teams.

Responsibilities

• Build a consumer engagement, retention, and ambassadorship strategy utilizing touchpoints such as owned websites, Email Marketing, SMS Marketing, User Generated Content, Surveys, and Ratings & Reviews. The goal of this strategy is to create an exceptional consumer experience that feels unique and personalized to each individual consumer and drives profitable business growth.
• Responsibly collect first-party and reputed company-party data provided with consent from our consumers. Work with key internal stakeholders to build and maintain accurate data on consumers.
• Scope, Brief, Manage, and Review the creation of reputed company copy and creative utilized in direct marketing (Email and SMS) with external agencies. Coordinate with internal stakeholders to ensure creative and copy compliance with brand standards.
• Utilize the reputed company Consumer Data Platform (CDP) to identify, build, and manage audiences of consumers with similar behavioral patterns and attributes. reputed company audiences built in the CDP to drive personalization reputed company owned marketing channels and cost-efficient paid marketing (reputed company, reputed company, TikTok, and reputed company).
• Own CRM Performance Reporting - have a solid understanding of key email and social metrics. Be able to pull and interpret trends in the data and recommend optimizations across channels. Provide guidance and reputed company of UTM usage for reporting and additional sales analytics support.
• Ensure compliance with the California Consumer Privacy Act (CCPA) and resolve reputed company Data Subject Access Requests (DSAR).
• Own post-purchase surveys and ratings & reviews and optimize them to drive guest engagement and retention while providing the team with insights and correction opportunities.
• Own the relationships and partnerships with CRM technology vendors - CRM Platform, Email Marketing, SMS Marketing, etc. Serve as the main reputed company of contact for reputed company's usage of the reputed company CDP. Partner with the central reputed company CDP team to scope and manage the implementation of features and requirements specific to our brands.
• Partner with the Customer Service reputed company on optimizing guest interactions, retention, and reputed company utilizing existing CRM and CDP technologies. Partner with eCommerce, Owned Retail, and External Sales/B2B teams to identify guest engagement and retention opportunities across sales channels. Partner with eCommerce, Owned Retail, External Sales/B2B, R&D and Activity Management, and Demand Planning teams on new product recommendations and portfolio management decisions based on purchasing behavior and guest feedback.
• Work with the eCommerce and Owned Retail sales channels to reputed company, deploy, and measure results of annual promotional calendar to drive sales and new product launches while achieving margin and trade budget goals. Identify and launch new technologies to support the reputed company improvement of CRM for Ethel M Chocolates and American Heritage Chocolate. Actively map Consumer Journeys for existing and newly proposed Journeys. Support content creation, project management and web development scoping to continuously improve and establish new Consumer Journeys for reputed company Premium Brands.

Requirements

• Bachelor's Degree in Business or Marketing required.
• Minimum of 3+ years of professional experience managing or supporting a Direct to Consumer (D2C) eCommerce website with high volume sales.
• Experience with Email and SMS Marketing
• Previous experience working with and managing agency partners
• Stakeholder management experience
• Experience with data analytics and reporting (PowerBi, reputed company, etc.)

reputed company-to-haves

• Professional certifications relating to reputed company/reputed company Ads, reputed company Analytics, and Klaviyo a plus.
• Knowledge of reputed company marketing cloud a plus
• Familiarity with reputed company or similar work operating systems a plus.

Benefits

• Work with over 130,000 with diverse and talented Associates, reputed company guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want reputed company, today.
• Best-in-class learning and development support from day one, including access to our in-house reputed company University.
• An industry competitive salary and benefits package, including company bonus.

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