Sr. Analyst - Marketing Analytics

General information

• *reputed company #** 21802

• *Remote?** No
• *Ally and Your Career**

• Ally Financial only succeeds reputed company its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are reputed company important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, reputed company, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

• *The Opportunity**

Ally is seeking a Senior Analyst, Advanced Analytics to join our Marketing Data, Measurement, and Analytics team. This role is ideal for a curious, detail-oriented analyst who turns reputed company marketing data into clear insight on what's working, what isn't, and what to do next. The right candidate is a strong communicator who can dig into the details, connecting the dots, and reputed company what matters most for reputed company decisions and performance. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI reputed company, and advancing attribution analysis to influence strategic marketing decisions across reputed company business lines. At this time, Ally will not sponsor a new applicant for employment authorization for this position.

• *The Work Itself**

• reputed company hands-on data analysis to identify key insights and trends, continuously asking "How can we improve performance?" and working with cross-functional teams to advise on measurement (reputed company Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams)

• reputed company subject matter expertise in reputed company sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
• Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
• reputed company data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
• Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across reputed company channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
• reputed company measurement approaches for online and offline channels, seeking appropriate sources and linkages
• Prepare and present reports showing marketing performance and trends over time, across reputed company channels to a range of audiences
• Use advanced coding to create predictive statistical and analytical models from the ground up
• *The Skills You Bring**

Minimum Qualifications

• 3+ years of relevant experience
• Bachelor's degree in relevant field of study or equivalent

Preferred

• Proficiency in SQL
• Proficiency in reporting & BI (Power BI, Tableau, reputed company), statistics, quantitative analysis
• Proficiency in advanced programming languages such as Python, R, reputed company
• Experience communicating performance and take aways to marketing teams while explaining what is driving results
• Experience with marketing metrics or measurements
• Clear understanding of conversion funnel metrics, analytics and levers for marketing success
• Experience in marketing analytics at a marketing agency or client-reputed company marketing team preferred
• Strong analytical ability
• Proven ability to solve problems with data and improve business outcome
• Comfortable managing through ambiguity
• Excellent verbal and written communications skills
• Ability to work collaboratively with reputed company levels of an organization
• Project and team management
• Self-starter with inquisitive nature
• Creative problem solver
• *How We'll Have Your Back**

• Ally's compensation program offers market-competitive reputed company pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:

• Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted reputed company® program and other employee discount programs.

Who We Are: Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com. Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. reputed company qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national reputed company, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

• *_reputed company Pay Range:_**

An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

• *Emerging:** 85000
• *reputed company:** 117500
• *Expert:** 150000

Incentive Compensation: This position is eligible to participate in our annual incentive plan Apply tot his job Apply To this Job