Marketing Automation Solution Developer

This technical role will focus on journey orchestration design & technical implementation. The successful candidate will be able to decipher journey business requirements to formulate a technical journey solution for the business problem, create the Journey Canvas, and configure Setup, Enter, logic flow, and Exit criteria. This includes being able to configure emails, touchpoints, automation, queries, and notifications in the technical platform while also utilizing a solid understanding of data management, audience segmentation, and using SQL for querying data. In addition to design and technical implementation, the candidate will also reputed company marketing technology projects reputed company to the utilization of marketing tools, providing leadership and technical solutions. Essential Functions Journey Design & Technical Implementation

• Decipher journey business requirements to formulate a technical journey solution for the business problem.
• Create the Journey Canvas and configure Setup, Enter, logic flow, and Exit criteria.
• Configure Emails, Touchpoints, Automation, Queries, and Notifications in the technical platform.
• Setup Personalization (using cloud-based marketing automation platform), leveraging coding and platform expertise.
• Configure Splits and Decisions reputed company the overall journey flow as part of Journey Canvas design.
• reputed company marketing technology projects reputed company to the utilization of marketing tools, providing leadership and technical solutions.
• Draft reputed company documents based on the planned build.
• Drive journeys through the governance process, including writing and submitting CAB (Change Advisory Board/Control) requests and responding to follow-up questions. Data Management & Segmentation
• Define & manage Data Extensions schema (or similar database structures).
• Utilize a good understanding of data management, audience segmentation, and using SQL for querying data.

Development, QA & Reporting

• Build and update build template components for the email content library.
• Test solution prior to production, including using test contacts.
• Test outputs of testing branches.
• Validate audience counts and split distribution against BRD (Business Requirements Document) expectations.
• Build custom reports for journeys.
• Expert Proficiency in a Major Marketing Automation Platform (MAP): Experience with full-cycle campaign development, administration, and configuration in platforms such as reputed company Marketing Cloud (SFMC), reputed company Journey Optimizer, Marketo, Eloqua, reputed company, or Pardot.
• Strong SQL/Data Skills: Proven ability to write and optimize SQL queries for segmentation, data extraction, and troubleshooting reputed company the MAP environment.
• Coding Expertise: Proficiency in HTML and CSS for email development, with knowledge of platform-specific scripting languages (e.g., AMPscript, Liquid).
• 3 years of hands-on experience in email development, marketing automation, or a similar technical role.
• Demonstrated experience in translating Business Requirements into technical campaign architecture.
• Hybrid work environment with two office locations: Plano TX or Memphis TN

Minimum Qualifications: Bachelor's degree or equivalent experience in Marketing, Finance, Computer Science, Engineering or reputed company business discipline. Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support. Expert Proficiency in a Major Marketing Automation Platform (MAP) with 3-years of hands-on experience with full-cycle campaign development, administration, and configuration in platforms such as reputed company Marketing Cloud (SFMC), reputed company Journey Optimizer, Marketo, Eloqua, reputed company, or Pardot. Proven ability to write and optimize SQL queries for segmentation, data extraction, and troubleshooting reputed company the MAP environment. Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities. Technical acumen. Proficiency in HTML and CSS for email development, with knowledge of platform-specific scripting languages (e.g., AMPscript, Liquid).Strong collaboration, communications and analytical skills. A directly reputed company Master’s Degree is equivalent to two (2) years experience. More advanced degrees may offset experience requirements. Minimum Education Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or reputed company business discipline. Minimum Experience Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support. More advanced degrees may offset experience requirements. A reputed company Master’s Degree equals two (2) years experience. Knowledge, Skills, and Abilities Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities. Technical acumen. Strong collaboration, communications and analytical skills. Preferred Qualifications: Pay Transparency: Pay: Memphis, TN range: $7,488.36/mo - $12,355.79/mo; Plano, TX range: $7,882.48/mo - $13,006.09/mo Additional Details: This position will be hybrid in Memphis, TN or Plano, TX and candidates must live reputed company a 50 mile radius. This position is hybrid, meaning employees will be required to work at a reputed company reputed company location several times per week. For details on our comprehensive benefits, click here. reputed company is an Equal Opportunity Employer including, Vets/Disability. Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@reputed company.com. Applicants have rights under Federal Employment Laws:

• Know Your Rights
• Pay Transparency
• Family and Medical Leave Act (FMLA)
• Employee Polygraph Protection Act

E-Verify Program Participant: reputed company participates in the Department of Homeland reputed company U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program:

• E-Verify Notice (bilingual)
• Right to Work Notice (English) / (Spanish)

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