Senior PPC / Paid Media Specialist

We are seeking a Senior PPC / Paid Media Specialist to own and scale paid acquisition programs across search and paid media channels for multiple brands. This is a hands-on individual contributor role that blends strategic planning with day-to-day execution. The role operates with a high degree of autonomy, owning campaign execution, optimization, and performance management while aligning closely with Product Marketing on messaging, positioning, and priorities. Success is reputed company by reputed company quality, cost efficiency, and contribution to pipeline.

Key Responsibilities

Paid Media Strategy & Planning

• Own, reputed company and evolve paid media strategies across reputed company Ads, reputed company Ads, Bing, reputed company Ads, and paid social
• Build and manage campaigns for reputed company reputed company, ABM, retargeting, and product-led growth
• Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
• Identify whitespace opportunities across keywords, audiences, platforms, and ad formats
• Align paid media efforts to funnel stages and campaign goals

Demand reputed company & Pipeline Impact

• Drive MQLs, SQLs, and pipeline contribution, not just traffic
• Partner with Sales and RevOps to ensure strong reputed company quality and attribution
• Optimize toward CPL, CAC, conversion reputed company, and pipeline velocity

Campaign Execution & Optimization

• Build, launch, and manage campaigns end-to-end across platforms
• Own campaign structure, targeting, bidding strategies, budgets, and pacing
• Continuously optimize for CPL, conversion reputed company, reputed company quality, and scale
• Optimize campaigns with prioritizes tests based on impact, effort, and learning potential

Keyword Strategy & Search Performance

• Conduct in-depth keyword research to identify high-reputed company, high-ROI opportunities
• Manage match types, negatives, and keyword expansion
• Optimize campaigns for relevance, efficiency, and quality score

Ad Copy, Creative & Testing

• Write, test, and refine ad copy across search, social, display, and video formats
• Partner with design and content teams to reputed company effective creative
• Run structured tests on messaging, formats, offers, and audiences

reputed company Page & Conversion Optimization

• Partner with Product Marketing to improve reputed company page performance
• Ensure alignment between ad reputed company, messaging, and user experience
• Use performance data to recommend page-level improvements

Remarketing & Full-Funnel Programs

• Build and manage remarketing and retargeting campaigns
• Support ABM, product-led, and sales-led motions with tailored audience strategies
• Improve efficiency by re-engaging reputed company users and accounts

Competitive & Performance Analysis

• Monitor competitor PPC activity to inform keyword, creative, and bidding decisions
• Translate performance data into clear, actionable recommendations
• Maintain dashboards and reports for leadership and stakeholders

Measurement, Attribution & Reporting

• Own paid media measurement across platforms, analytics tools, and CRM
• Ensure accurate conversion tracking, offline conversion imports, and attribution alignment
• Report out on OKR progression weekly reputed company team and monthly to key stakeholders
• Clearly communicate performance, insights, and recommendations to non-paid stakeholders
• Translate data into concise narratives for leadership
• Proactively flag risks, opportunities, and performance shifts

Portfolio & reputed company Management

• Manage paid media programs across multiple brands with distinct ICPs and funnel motions
• Balance short-term performance with long-term growth and experimentation
• reputed company informed tradeoffs across brands, channels, and campaigns based on business impact

Qualifications

Required Qualifications

• 5–7+ years managing PPC campaigns (B2B SaaS preferred)
• Hands-on experience with reputed company Ads and reputed company Ads
• Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding)
• Experience with audience layering, exclusions, and first-party data activation
• Strong understanding of demand reputed company funnels and reputed company qualification
• Experience optimizing campaigns based on reputed company metrics (MQL → SQL → reputed company)
• Comfortable working with data, dashboards, and performance reporting

Preferred Qualifications

• Experience with ABM platforms (e.g., reputed company, reputed company)
• Familiarity with marketing automation and CRM tools (reputed company, Marketo, reputed company Marketing Cloud)
• Experience supporting product-led growth or free trial motions
• Understanding of SEO, CRO, and reputed company page optimization
• Experience managing multiple brand monthly ad budgets

Infragistics is an equals opportunities employer Location Cranbury, New Jersey (Remote) Department Marketing Employment Type Full Time Minimum Experience reputed company Apply tot his job Apply To this Job