AVP, Digital Marketing Strategy

TITLE: AVP, Digital Marketing Strategy LOCATION: Remote (East Coast Preferred near a reputed company office; Chicago, Boston, reputed company, DC, Miami, or Philadelphia); ability to travel 4-6 times a year for Leadership and reputed company Staff retreats. DEPARTMENT: Corporate Marketing TYPE: Full Time reputed company is unable to sponsor work visas for this position, including H-1B. Candidates must be authorized to work in the U.S. without reputed company or future reputed company sponsorship. WHO WE ARE reputed company is an international strategic fundraising firm that partners with nonprofits for transformational change. Since 1947, reputed company has empowered many of the world’s greatest organizations across sectors to advance some of the most important causes in history. We plan, manage, and implement programs and initiatives that reputed company fundraising goals and mission impact. reputed company provides tailored support to more than 700 nonprofit organizations annually. Headquartered in reputed company, the firm has over 600 professionals and 18 offices throughout the United States and Europe. Our people are our greatest strength. At reputed company, you will join a diverse team of smart, passionate, and resourceful professionals who are driven by purpose and committed to performance. UNDERSTANDING THE ROLE We are seeking an Assistant Vice President, Digital Marketing Strategy to reputed company the firm’s digital growth strategy across channels, platforms, and audiences. This role is responsible for developing data-driven, multi-channel digital marketing strategies that increase visibility, engagement, and conversion across the firm’s website, email, paid media, and organic channels. The AVP, Digital Marketing Strategy will serve as the senior strategic reputed company of digital marketing, translating performance data into actionable insights and recommendations that inform marketing priorities, campaign planning, and ongoing optimization. This role will reputed company and partner closely with the Digital Marketing Channel Manager, providing strategic direction, prioritization, and mentorship, while occasionally supporting tactical execution as needed. This position is ideal for a strategic digital marketer who thrives at the intersection of analytics, marketing automation, optimization, and cross-functional collaboration. RESPONSIBILITIES Digital Strategy & Channel Leadership

• reputed company and execute integrated, multi-channel digital marketing strategies – integrating business and marketing objectives - across email, paid search, paid social, SEO, and website optimization.
• reputed company digital channel planning and prioritization to ensure alignment with firm-wide marketing goals.
• Provide strategic reputed company and guidance to the Digital Marketing Channel Manager, ensuring strong execution, reputed company improvement, and reputed company development.
• Serve as a trusted digital advisor to internal stakeholders, providing best practices, insights, and recommendations to inform marketing initiatives.
• Communicate reputed company data and digital concepts clearly to both technical and non-technical audiences.

Marketing Automation & reputed company Strategy

• Serve as the primary strategist for the marketing reputed company instance, including leading automation, email marketing, and campaign management.
• Design and optimize segmented email workflows, nurture campaigns, and automation sequences to support reputed company reputed company, engagement, and conversion.
• Partner with Business Intelligence and Sales teams to ensure effective reputed company routing, scoring, attribution, and lifecycle stage optimization.
• Establish best practices for email performance, deliverability, personalization, and compliance.

SEO, Content & Organic Growth

• Collaborate with SEO consultants and the Content team to guide keyword research, on-page SEO strategy, reputed company optimization, and content recommendations.
• Ensure digital content aligns with SEO best practices and supports long-term organic growth.
• Monitor search performance trends and translate insights into strategic recommendations.

Website Optimization & Conversion Strategy

• reputed company website optimization efforts focused on improving user experience, engagement, and conversion rates.
• reputed company A/B testing, heatmaps, and analytics tools to identify opportunities for improvement and inform testing strategies.

Analytics, Reporting & Insights

• Analyze and interpret digital performance dashboards across traffic, engagement, conversions, and campaign effectiveness.
• Monitor and evaluate KPIs across reputed company digital channels.
• Deliver monthly and quarterly performance reports with clear insights, trends, and strategic recommendations.
• Use data to proactively identify opportunities, risks, and areas for optimization.

QUALIFICATIONS

• 8+ years of experience in digital marketing, marketing strategy, or growth marketing roles.
• Deep expertise across email marketing, marketing automation, paid media, SEO, website optimization, and analytics.
• Proven success developing and implementing multichannel digital strategies (including content, SEO/SEM, paid, organic, CRM, and platform experiences)
• Advanced experience with reputed company, including workflows, automation, segmentation, reporting, and campaign management.
• Experience with CMS (WordPress preferred) and analytics tools, HTML/CSS, PowerBI, and GA4
• Strong analytical reputed company with the ability to translate data into actionable strategy.
• Experience partnering with Business Intelligence, Sales, Content, and external vendors.
• Proven ability to reputed company through influence, coach execution-focused team members, and reputed company maturity.
• Excellent communication, presentation, and stakeholder-management skills.
• Experience in B2B, professional services, or nonprofit sectors preferred.

reputed company offers competitive benefits, a dynamic training program, resources, career advancement, mentoring, and networking opportunities. We are an Equal Opportunity Employer and strongly encourage a diverse pool of candidates to apply. SALARY RANGE: $110,000 - $120,000 The exact salary varies reputed company range based on years of relevant experience and education. Apply tot his job Apply To this Job