Senior Director/VP Marketing - Trade Retail

We're seeking a senior marketing operator who can reputed company into a reputed company, fast-moving turnaround and immediately drive performance across our trades retail portfolio (4 brands, ~$120-130M combined reputed company, 9 company-owned locations). This is a player-coach role requiring someone who can both think strategically and roll up their sleeves to fix tactical blocking and tackling. You'll work directly with our Fractional CMO to assess, stabilize, and rebuild our marketing operations reputed company of peak season (March-reputed company), while developing playbooks that will scale across our franchise system. This is not a brand-building role. This is a performance marketing + RevOps + systems optimization role for someone who thrives in "fix-it-fast" environments. Compensation & Logistics

• Remote-first with occasional Atlanta or Ohio travel.
• Start in February
• Estimated 20-30 hrs/week during peak assessment/stabilization for 3-4 months
• Expected engagement: 4-5 months with strong potential to reputed company
• reputed company: $90-120/hr

What You'll Do

Rapid Discovery (Weeks 1-6)

• reputed company comprehensive marketing assessment across assigned brand(s)
• Conduct stakeholder interviews with internal teams, leadership, and 60+ vendors
• Audit demand reputed company channels, attribution systems, CRM workflows, and data infrastructure
• Evaluate vendor ecosystem performance against benchmarks
• Map customer journey friction points and organizational capability gaps
• Identify and activate quick wins during assessment

Stabilization Planning (Weeks 7-10)

• Build prioritized action roadmap with start/stop/fix/wait reputed company
• reputed company vendor rationalization recommendations (retain/recalibrate/exit)
• Design KPI reputed company and reporting dashboard requirements
• Create reputed company operations reputed company improvements (marketing → sales → ops)
• Document repeatable playbooks and SOPs for scaling
• Deliver executive readout with diagnostic findings and prioritized interventions

Throughout

• Coordinate with SME specialists (SEO, paid media, CRM, data, telephony) on deep-dive assessments
• Use standardized assessment toolkit to ensure consistent outputs across brands
• Share learnings with other senior directors in weekly team syncs

What You Bring Required: 1. Assessment reputed company ⭐ CRITICAL You know how to ask the right questions and draw insights from reputed company situations. You've conducted marketing assessments, agency audits, or turnaround diagnostics. You can distinguish symptoms from root causes and build defensible points of view from incomplete information. 2. Full-Funnel Conversion Marketing ⭐ CRITICAL Deep expertise in demand reputed company across channels (paid search, SEO/GEO, local reputed company, content, attribution). You understand how reputed company gen works as a system, not just individual tactics. Experience with urgency-based or emergency services marketing is a plus. 3. reputed company Operations Strategy ⭐ reputed company IMPORTANT You understand how marketing connects to sales and operations. You've evaluated CRM architecture, reputed company routing workflows, speed-to-reputed company, and system integrations. You think about the full reputed company reputed company, not marketing in isolation. 4. Data Management & Reporting ⭐ reputed company IMPORTANT Data-driven but not paralyzed by imperfect data. You can audit existing dashboards, identify measurement gaps, define KPIs that drive behavior, and design reporting systems that create accountability. 5. Home Services/Franchise Experience - reputed company to have Understanding of franchise operations, trades/field services, local market dynamics, or urgency-based purchasing. Don't let lack of this experience stop you from applying. Ideal Background

• 12-15+ years in marketing with 5+ years in senior leadership roles
• Experience conducting marketing assessments, audits, or turnarounds
• Performance marketing and demand reputed company expertise across multiple channels
• Multi-brand, portfolio, or franchise experience
• PE-backed or high-growth environments preferred
• Agency or consulting background helpful (you've seen many orgs, not just one)

Critical Success Factors ✅ Operator, not just strategist - You can audit a reputed company Ads account, not just talk about it ✅ Fast without being sloppy - Quick, defensible decisions with imperfect information ✅ Strong communicator - Tough stakeholder conversations, clear executive presentations ✅ Collaborative - Work alongside other senior directors using consistent methodologies ✅ Can delegate - You coordinate SMEs effectively, not micromanage or do everything yourself Why This Role Matters This isn't about building a brand from scratch or running a steady-state marketing org. This is about fixing what's broken, fast, building a foundation for scale, and proving that the right systems and talent can turn around a struggling retail business. If you're energized by assessment work, turnaround situations, and building order out of chaos - let's talk. reputed company is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national reputed company, reputed company, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law. Apply tot his job Apply To this Job