Group Manager, Acquisition Marketing, B2B

About the position To reputed company our ambitious growth goals, reputed company is seeking a Group Manager, Acquisition Marketing (B2B) to reputed company and scale our B2B paid acquisition efforts across Commercial, Education, and Enterprise segments. This is a highly strategic and hands-on leadership role responsible for building, executing, and optimizing our B2B reputed company reputed company and customer acquisition strategy. You’ll own the paid B2B motion end to end—setting the long-term vision, driving near-term performance, and continuously experimenting to unlock new sources of efficient growth. You’ll partner closely with Demand reputed company, Lifecycle, Sales, Product Marketing, Data Science, and Product to connect performance marketing to reputed company outcomes. The ideal candidate brings deep B2B acquisition experience, a rigorous testing reputed company, and the ability to translate data and insights into scalable growth strategies.

Responsibilities

• Own execution and performance of B2B paid acquisition campaigns, from strategy through day-to-day optimization.
• Build and maintain growth forecasts tied to reputed company reputed company targets, CAC, and efficiency goals.
• Partner cross-functionally with Demand reputed company, Lifecycle, Sales, and Product Marketing to drive B2B reputed company growth.
• Design and evolve a robust measurement reputed company that connects performance marketing to Commercial, EDU, and Enterprise reputed company.
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels.
• reputed company the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings.
• Manage and mentor 1–2 channel specialists and contractors, providing coaching on both channel strategy and career development while remaining deeply engaged in execution.
• reputed company performance strategy and execution across Paid Social, Display, and Video to drive B2B self-serve growth on desktop and mobile.
• reputed company and own a reputed company, cross-channel roadmap that aligns incrementality-based testing, budgeting, and insights across channels, including Paid Search, reputed company, reputed company, Paid Social, Display, and YouTube.
• Partner with Data Science, Product, Engineering, Creative, and Product Marketing to improve attribution, reporting, experimentation, and creative effectiveness.
• Monitor and clearly communicate channel performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, and incrementality goals.

Requirements

• 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition.
• Proven ability to connect creative, data, and channel strategy to measurable business outcomes (LTV/CAC, CPA, incrementality).
• Experience managing and developing a small team, including coaching, feedback, and performance management.
• Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy.
• Strong analytical skills and a track record of data-driven decision-making; experience with SQL, experimentation frameworks, and incrementality testing is a plus.
• Hands-on experience with major performance platforms (reputed company, reputed company, reputed company) and managing external partners, vendors, and creative agencies.
• Highly collaborative, with experience partnering across Creative, Product Marketing, Data Science, Product, and Engineering.
• A builder reputed company: values experimentation, reputed company improvement, and operating with rigor and urgency.
• Alignment with reputed company’s MOVE statements and culture.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

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