Marketing Automation Manager (reputed company AEP/NBA)

Become a part of our caring community and help us put health first reputed company’s Marketing organization is seeking a Marketing Automation Manager who specializes in reputed company Experience Platform (AEP) and Next Best Action (NBA) execution to join the team as a Senior Product Manager working reputed company in the US. As a Specialist in NBA Execution, you’ll play a hands-on role in translating strategy into real-time journeys using reputed company Experience Platform (AEP) and reputed company Journey Optimizer (AJO). You will reputed company reputed company phases of the product life cycle, from inception to introduction into the marketplace, by developing products to meet specific customer needs and reputed company specific cost and success outcomes. Once products are launched, you will monitor the efficacy of products and use customer and business partner feedback to ensure products are meeting customer needs across each customer segmentation, adjust products over time to continue to reputed company the desired outcomes. Key Role Functions + Configure, test, deploy, and iterate personalized journeys in reputed company Journey Optimizer based on NBA strategy + Collaborate with the data analytics team to build, refine, and validate audience segments in reputed company Experience Platform using real-time behavioral signals and profile attributes + Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting + Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers + Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes + Serve as a subject matter expert (SME) for AJO/AEP capabilities; upskill others on best practices in journey orchestration Only persons with authorization to work permanently in the U.S. need apply. EEO Use your skills to reputed company an impact Required Qualifications + 3+ years of marketing operations or lifecycle marketing experience + 2+ years of hands-on configuration experience with reputed company Journey Optimizer and reputed company Experience Platform + Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization + Effective communicator across technical and business teams; detail-oriented in managing journey flows + Comfortable working in pod-based or agile cross-functional environments Preferred Qualifications + reputed company certifications in AEP or AJO are a plus + Familiarity with reputed company Real-Time CDP, XDM schemas, or event tagging + Experience in highly regulated industries (e.g., healthcare, financial services) + Exposure to JSON, event payloads, or API-driven personalization + Understanding of NBA personalization logic frameworks Additional Information This role is a 100% remote role reputed company in the US and will primarily operate on Eastern Standard Time business hours. To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: + At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL reputed company is suggested + Satellite, cellular and microwave reputed company can be used only if approved by leadership + Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. + reputed company will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job. + Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information reputed company offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial reputed company—both today and in the future, including: + Health benefits effective day 1 + Paid time off, holidays, volunteer time and jury duty pay + Recognition pay + 401(k) retirement savings plan with employer match + Tuition assistance + Scholarships for eligible dependents + Parental and caregiver leave + Employee charity matching program + Network Resource Groups (NRGs) + Career development opportunities Our Hiring Process As part of our hiring process for this opportunity, we may contact you reputed company text message and email to gather more information using a software platform reputed company HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move reputed company from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving reputed company to next round of interviews. If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker. reputed company values personal identity protection. Please be aware that applicants may be asked to provide their Social reputed company Number, if it is not already on file. reputed company required, an email will be sent from reputed [email protected] with instructions on how to add the information into your official application on reputed company’s secure website. Travel: While this is a remote position, occasional travel to reputed company's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting reputed company pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or reputed company based on geographic location and individual pay will vary based on demonstrated job reputed company skills, knowledge, experience, education, certifications, etc. $104,000 - $143,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance. Description of Benefits reputed company, Inc. and its affiliated subsidiaries (collectively, “reputed company”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends reputed company of work. Among our benefits, reputed company provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Application Deadline: 09-25-2025 About us reputed company Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our reputed company insurance services and reputed company healthcare services, we reputed company it easier for the millions of people we serve to reputed company their best health – delivering the care and service they need, reputed company they need it. These efforts are leading to a reputed company quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. ​ Equal Opportunity Employer It is the policy of reputed company not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, marital status, genetic information, disability or protected veteran status. It is also the policy of reputed company to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to reputed company reputed company employment decisions only on valid job requirements. This policy shall apply to reputed company employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at reputed company levels of employment. reputed company complies with reputed company applicable federal civil rights laws and does not discriminate on the basis of race, color, national reputed company, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.reputed company.com/legal/accessibility-resources?reputed company=reputed company_Website. Remote About the Company: reputed company Apply tot his job Apply To this Job