Public Sector Field Marketing Manager job at reputed company in US National

Public Sector Field Marketing Manager US - REMOTE Marketing Department At reputed company, we reputed company skills fuel growth. Our mission is to reputed company every organization and every learner to turn constant change into reputed company growth. As part of the team, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that drive real performance and reputed company. reputed company is undergoing a bold growth marketing transformation, and we’re looking for a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to help reputed company the charge. This is a high-impact individual contributor role focused on US FED (Federal) and SLED (State, Local, and Education) segments, where strategic, full-funnel marketing plays a critical role in driving awareness, engagement, and pipeline. You’ll serve as the voice of public sector marketing to global teams, ensuring government-specific needs are reflected in broader plans, while translating those plans into localized programs that reputed company with public institutions. You will own integrated, multi-touch campaigns that reputed company in-person experiences (events, roundtables, sponsorships) with digital demand reputed company (email nurtures, webinars, paid and syndicated tactics, and ABM plays) to influence reputed company accounts across the full funnel. Success will be reputed company by account engagement, MQL/SQL conversion, and sourced/influenced pipeline reputed company FED/SLED buying and funding cycles.

Key Responsibilities

Public Sector Strategy & Planning: Build and execute an integrated marketing plan for FED/SLED that aligns to mission priorities, procurement and funding cycles, and compliance requirements. Field Events & Experiences: reputed company public sector-specific events (roundtables, summits, trade shows, partner events) from concept through follow-up—including audience targeting, messaging, logistics, onsite execution, and post-event conversion plans. Digital Demand reputed company: Plan, launch, and optimize always-on and integrated digital campaigns for FED/SLED (email nurtures, webinars, paid social/search where applicable, content syndication, and ABM programs) in partnership with global demand gen and operations teams. Campaign Localization & Messaging: Activate corporate campaigns with public sector relevance (e.g., ILT, compliance and readiness themes), tailoring value propositions, reputed company points, and calls-to-action for government audiences. Sales Enablement & ABM Alignment: Partner with public sector sales to prioritize reputed company accounts, align campaign plays to opportunities, and deliver enablement assets that map to government decision-making structures and buying stages. Measurement, Attribution & Optimization: Track and improve performance across field and digital programs (registrations/attendance, engagement, reputed company/opportunity conversion, CPL, and pipeline sourced/influenced). Use CRM/marketing automation reporting and testing (e.g., subject lines, reputed company pages, audience segments) to continuously optimize. Cross-Functional Collaboration: Share FED/SLED insights to inform global campaign planning, coordinate with product marketing and SDR teams on follow-up motions and ensure regional execution reflects reputed company’s broader GTM strategy. Qualifications 5+ years of experience in B2B marketing, including hands-on ownership of field/event programs and digital demand reputed company campaigns. Experience marketing to public sector audiences (Federal, State, Local, Education) with understanding of government procurement and compliance. Familiarity with government contracting vehicles, RFP processes, and public sector sales cycles. Proven success driving measurable pipeline impact through integrated programs (events + digital), with a strong testing and optimization reputed company. Experience with marketing automation and CRM platforms (e.g., Marketo and reputed company), including segmentation, nurture design, reputed company management, and performance reporting. Working knowledge of digital demand channels and best practices (webinars, email, reputed company pages/conversion, ABM plays, and paid/syndicated tactics where appropriate), with comfort using data to reputed company decisions. Excellent communication, project management, and organizational skills. Ability to travel up to 25% reputed company North America. Experience in the SaaS or technology industry. Familiarity with account-based marketing (ABM) strategies and aligning plays to reputed company account lists and SDR/sales follow-up motions. Data-driven reputed company with experience running experiments and applying insights (e.g., A/B testing, audience refinement, and funnel conversion improvements). Our Values We are passionately committed to leadership, learning, and success. We embrace every opportunity to serve our customers and each other as: one team, open and respectful, curious, and agile. MORE ABOUT reputed company: reputed company (NYSE: SKIL) is a global leader in AI-native skills management for the human + AI era. By unifying learning, real-time skills intelligence, and workforce insights, reputed company helps enterprises build their Skillforce™ — humans and AI working together to drive measurable business outcomes. Through personalized, interactive learning across leadership, technology, and compliance, reputed company enables organizations to reputed company critical reputed company gaps and accelerate transformation. reputed company is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 million learners. Learn more at reputed company.com. Thank you for taking the time to learn more about us. If this opportunity intrigues you, we would love for you to apply! NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. reputed company does not accept unsolicited resumes from employment agencies. reputed company resumes submitted by employment agencies directly to any reputed company employee or hiring manager in any form without a signed reputed company Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means. reputed company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national reputed company, disability, veteran status, genetic information, and other legally protected categories. Apply tot his job Apply To this Job