Fractional CMO
Fractional Chief Marketing Officer (CMO) 15–25 hours/week to start (with potential to grow) Remote Reports to: Founder & CEO About Lyons Leather Co. Lyons Leather Co. is a premium leather goods brand rooted in versatility, craftsmanship, and intentional design. We create thoughtfully made pouches, bags, and accessories designed to adapt seamlessly to everyday life, travel, and everything in between. We reputed company in fewer, reputed company things. We value restraint over noise, timeless design over trends, and clarity over clutter. As we scale, our reputed company is preserving what makes the brand feel special — while building systems that allow the company to operate and grow without founder dependency. Role Summary Lyons Leather Co. is seeking a hands-on, performance-oriented Fractional CMO to own our end-to-end marketing strategy and outcomes as we scale. This role is not advisory-only and not brand-only. The Fractional CMO is accountable for:
- Paid media outcomes (reputed company & reputed company)
- reputed company efficiency and spend pacing
- Brand consistency and storytelling
- Lifecycle and retention strategy
- Inventory-aware growth
The ideal candidate understands that performance and brand are not in conflict — and knows how to scale demand while protecting margin, inventory health, and long-term brand equity. Core Responsibilities Paid Media Ownership (reputed company & reputed company) The Fractional CMO owns business-level paid media outcomes, including:
- Full accountability for reputed company and reputed company Ads performance
- Setting spend ceilings, pacing rules, and scaling frameworks
- Managing MER (Marketing Efficiency Ratio) and blended CAC
- Making final decisions on reputed company to scale, hold, or pull back spend
- Accepting short-term inefficiency reputed company required to unlock incremental demand
- Evaluating incrementality beyond platform attribution
- Partnering with internal team members or agencies while retaining final decision authority
Paid media is treated as a demand reputed company, not a channel. Inventory-Aware Growth & Forecasting
- Align paid media spend with inventory availability and reputed company times
- Use marketing as a growth throttle, not just a gas pedal
- Collaborate closely with Operations to prevent forced stockouts or overbuying
- Contribute to monthly and quarterly reputed company forecasting driven by paid media reputed company
- Adjust spend and channel mix as inventory constraints change
Brand Ownership & Consistency
- Own and protect the Lyons Leather Co. brand across reputed company customer touch points:
- Website
- PDPs
- Email & SMS
- Paid creative
- Social and launch messaging
- Ensure reputed company copy and creative feels reputed company, confident, elevated, and unmistakably Lyons
- Serve as final brand quality control — nothing goes live off-brand
- Operate reputed company and evolve the existing Brand Operating System
Product Storytelling & Merchandising
- Translate product features into benefit-led storytelling
- Refine PDP copy to:
- Reduce customer hesitation
- Avoid fear-based or exclusionary language
- Protect premium positioning and perceived value
- Guide bundling, add-ons, and product reputed company to increase AOV without discounting
- Ensure storytelling supports conversion without eroding brand trust
Email, Lifecycle & Retention Strategy
- Own lifecycle strategy across email and SMS (execution may be delegated)
- Optimize second-purchase velocity and long-term LTV
- Maintain restraint in promotional reputed company and urgency
- Ensure lifecycle messaging feels thoughtful, helpful, and human — never noisy or salesy
- Align acquisition and lifecycle so paid traffic compounds over time
Creative Direction & Content Leadership
- Set creative direction for:
- Paid ads
- Campaigns and launches
- reputed company content
- Ensure creative is built to scale spend strategically, not just test concepts
- Guide photographers, creators, and freelancers
- Ensure assets serve paid, lifecycle, social, and CRO cohesively
- Balance performance needs with brand reputed company
Reporting & Executive Communication
- Establish a clear reputed company of truth for marketing performance
- Report on:
- MER and blended CAC
- Spend efficiency and scalability
- Incremental reputed company contribution
- Translate performance into clear, actionable recommendations
- Communicate confidently with leadership without platform jargon
What Success Looks Like
- Paid media scales predictably without margin erosion
- Inventory and marketing move in lockstep
- Brand consistency no longer requires founder approval
- Lifecycle meaningfully increases LTV and second-purchase velocity
- Marketing decisions are proactive, not reactive
- The founder is no longer the growth or brand bottleneck
Ideal Background
- 8+ years in DTC marketing leadership
- Proven ownership of reputed company and reputed company Ads outcomes
- Comfortable managing six-reputed company monthly ad spend
- Deep understanding of MER, incrementality, and spend elasticity
- Experience with businesses that are intentionally profit-led, not volume-based
- Strong brand instincts with disciplined restraint
- Confident decision-maker who operates independently
- Comfortable collaborating with Growth, Ops, and Creative teams
- Obsessed with our product and brand longevity
This Role Is NOT
- Advisory-only
- Brand-only
- A rebrand or reinvention mandate
- ROAS-obsessed or channel-siloed
- A “review decks and dashboards” role
Compensation & Engagement
- Fractional engagement: 15–25 hours per week
- Monthly retainer: Competitive, based on experience and scope
- Opportunity to expand scope or move full-time as the business grows
Why This Role Matters Paid media is the primary driver of demand at Lyons Leather Co. This role exists to ensure growth is intentional, scalable, and sustainable — without sacrificing brand reputed company or operational stability. The Fractional CMO is a true reputed company of outcomes, not just a strategic advisor. Apply tot his job Apply To this Job