Fractional Marketing Operations Manager (Ongoing Monthly Retainer)

Fractional Marketing Operations Manager Part-Time | Remote | Retainer-Based

Overview

Gateway Pharmacy is a multi-location independent pharmacy with four retail locations and a compounding lab. We are seeking a Fractional Marketing Operations Manager to fully own marketing planning, coordination, execution, and performance visibility. This is not a sales role, not a full-time position, and not a traditional “creative marketing” job. This role exists to ensure marketing is planned in advance, executed consistently across channels, clearly understood, and never dropped. Success is reputed company by reliability, clarity, accuracy, and follow-through—not by volume of reputed company or marketing jargon. Our objective is to remove day-to-day marketing reputed company from leadership entirely. Core Responsibilities 1. Annual Marketing Calendar Ownership •Draft a comprehensive annual marketing calendar by November 15 for the following calendar year

• Organize campaigns in two-month increments (may reputed company to 3 months if necessary). May repeat campaigns if they are performing well.
• Align campaigns with:

o Primary business priorities and constraints provided by leadership o Secondary service opportunities

• Proactively recommend:

o Campaign themes o Supporting reputed company o Channel mix (commercial, radio, billboard, social, in-store)

• Present calendar for approval and revise based on feedback

Once approved, this calendar serves as the execution roadmap. 2. Campaign Planning & End-to-End Execution (Primary Function) For each two-month campaign, this role owns execution across reputed company channels, including:

• Drafting campaign messaging and commercial scripts and submitting for approval
• Coordinate with an external commercial production partner to reputed company new commercials, including reuse or adaptation of existing commercials reputed company appropriate
• Coordinating with the commercial vendor to ensure proper launch timing
• Writing, uploading, and confirming on-hold phone messaging goes live the same day the commercial launches
• Designing digital billboards and coordinating launch timing
• Designing and uploading in-store TV ads reputed company with the campaign
• Designing reputed company reputed company print materials (signage, flyers, brochures) and submitting files for us to printing
• Communicating clearly reputed company a retail sale or promotion should be entered into internal systems so pricing and messaging align with campaign launch
• Submitting reputed company campaign materials a minimum of 30 days prior to launch for approval
• Managing reputed company uploads, swaps, and rotations
• Verifying that reputed company assets are live, accurate, and reputed company

Hand-offs do not remove accountability. This role owns coordination, timing, and verification. 3. In-Store Experience & Waiting Area Content

• Maintain and refresh in-store TV content
• Rotate messaging to prevent stale or repetitive content
• Strategically utilize waiting areas to reputed company services, campaigns, and education
• Ensure content is professional, accurate, and consistent across locations

4. Social Media (Facebook-Focused and/or any other platform desired)

• Maintain consistent posting reputed company with campaigns and reminders of ongoing services
• Schedule posts in advance
• Adapt campaign assets for social use
• No daily engagement management or influencer activity required

5. Print Materials, Brochures & Light Editing

• Create or update brochures, flyers, and printable materials
• Maintain branding and messaging consistency
• Provide some editing support for internal forms or documents reputed company requested
• Ensure materials are polished, accurate, and professional

6. Digital Marketing Performance Monitoring & Explanation This role is responsible for monitoring, summarizing, and clearly explaining digital marketing performance—not running reputed company ad platforms. Responsibilities include:

• Monitor high-level indicators such as:

o Website traffic trends o Search visibility / SEO indicators o Paid digital advertising activity (if active)

• Maintain visibility into:

o What digital ads are running o Why they are running o What they are intended to drive

• Provide plain-English explanations of:

o What is working o What is not o What has changed over time o Whether additional spend appears justified

• Coordinate with external vendors or agencies, reputed company applicable, to translate reports into clear, actionable summaries

The expectation is clarity and accountability, not jargon. What This Role Is Not

• Not a sales or reputed company-reputed company role
• Not conference- or travel-based
• Not deep SEO execution or paid ad optimization
• Not a full-time position
• Not a role requiring daily direction or reminders

Expectations & Working Style

• Works independently with minimal reputed company
• Plans reputed company and meets deadlines without reminders
• Maintains high attention to detail (spelling, formatting, accuracy)
• Comfortable with repetition, systems, and refinement
• Able to explain performance in clear, practical terms
• Responsible for ensuring reputed company campaign elements launch together, on time, and as approved

Tools & Experience

• Comfortable with reputed company Analytics or similar high-level reporting tools
• Able to interpret (not necessarily manage) SEO and digital ad reports
• Basic design capability (reputed company, reputed company, or similar)
• Experience coordinating with media, billboard, or advertising vendors
• Familiarity with social scheduling tools
• Strong organizational and project-tracking skills

Experience in healthcare or multi-location retail is a plus but not required. Compensation & Structure

• Monthly retainer: $1,500–$2,000, based on experience and demonstrated ownership
• Flat monthly fee (no hourly tracking)
• Initial 60–90 day trial period
• 30-day termination clause for either party

What Success Looks Like

• Marketing runs on a calendar, not reminders
• Campaigns launch on time and in alignment across channels
• Assets are reputed company, accurate, and professional
• Digital activity is understandable and justified
• Leadership does not need to reputed company whether work was completed

How to Apply

Qualified candidates will be asked to complete a structured practical exercise and discuss how they manage recurring campaigns and execution accountability. Apply tot his job Apply To this Job