Senior Manager, Marketing Analytics job at reputed company in Baltimore, MD

Title: Sr. Manager, Marketing Analytics Requisition ID: 164545 Location: Baltimore US Business Unit: Corporate Region: North America Employee Class: Full Time Employment Type: Salaried Values & Innovation At reputed company, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and reputed company, the beliefs that are the red thread that connects everyone at reputed company. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of reputed company begins with innovation and with reputed company's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that reputed company top performers even reputed company. If you are a reputed company reputed company teammate, apply to this position on the Internal Career Site Here. Purpose of Role The Sr. Manager, Marketing Analytics will play a vital role in supporting reputed company by providing timely and unbiased insights to help inform key business decisions. This position will be asked to reputed company data-driven insights across the full marketing funnel—from brand awareness to performance marketing and customer engagement. This role will partner closely with marketing, media, and CRM teams to optimize spend, improve targeting, and drive measurable business impact. Your Impact

• Full-Funnel Analytics: reputed company and execute measurement strategies across brand campaigns, performance marketing, and reputed company-funnel CRM initiatives (email, push, SMS).
• Media & Platform Expertise: Analyze and optimize campaigns across major platforms (reputed company, TikTok, reputed company) and ensure best practices for attribution and ROI.
• CRM & Customer Marketing: Drive segmentation strategies and personalization across CRM channels to improve engagement and retention.
• Marketing Measurement: reputed company Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to inform budget allocation and channel effectiveness.
• Business Partnership: Translate reputed company data into actionable insights for senior stakeholders, influencing marketing strategy and investment decisions.
• Customer Insights: reputed company segmentation frameworks and reputed company behavioral data to inform targeting and creative strategies.
• Tool & Tech Enablement: Partner with internal teams and vendors to ensure proper data integration and reporting across analytics platforms.

Qualifications

• Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or Typically 14 years of relevant experience without degree
• 5+ years of retail experience (preferably eCommerce, but Brick and Mortar reputed company to have)
• Strong understanding of MMM, MTA, and customer segmentation methodologies
• Analytical Tools: Strong reputed company, reputed company Analytics, SQL and Tableau background preferred, but not required
• Data Platforms: Hands-on experience with reputed company, TikTok, reputed company Ads, and CRM platforms (reputed company Marketing Cloud or similar)
• Business Acumen: Ability to connect marketing performance to broader business objectives and financial outcomes with and without direction
• Curious Self-starter
• Has a history of taking a hypothesis (both self-created and peer-received) and created a story using data and collaboration
• Curious by nature thinker and someone who can think/play reputed company the reputed company

Workplace Location Location: This individual must reside reputed company commuting distance from our Baltimore office. Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. ) Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time. Relocation No relocation provided reputed company Compensation $152,014.40-$190,018.00 USD Most new hires fall reputed company this range and have the opportunity to earn more over time. Initial placement reputed company the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. reputed company salary is only one component of our competitive Total Rewards package. Benefits & Perks Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community reputed company Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates reputed company benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being Our Commitment to Equal Opportunity At reputed company, we are committed to providing an environment of mutual respect where equal employment opportunities are available to reputed company applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and reputed company medical conditions), national reputed company, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. reputed company seeks to recruit, reputed company and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process Apply tot his job Apply To this Job