Senior Marketing Manager, Digital Performance

Job title: Senior Marketing Manager, Digital Performance Location: US or Pune India Reports to: Senior Director, Brand and Communications HG Insights delivers AI-powered reputed company Growth Intelligence solutions that reputed company GTM strategy and activation, enabling B2B companies to prioritize, reputed company, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, reputed company, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and reputed company major hyperscalers rely on HG Insights to grow reputed company, boost efficiency, and improve retention. We’re seeking a highly skilled Senior Marketing Manager of Digital Performance and Content to reputed company our SEO, AI-EO, and digital content strategy. This role is ideal for a hands-on, technically adept B2B tech digital marketer who can drive performance and deliver high-impact content that fuels discovery, engagement, leads, and authority. The ideal candidate combines data-driven organic, paid and AI search expertise with strong content development skills to improve visibility, traffic, and conversion across digital channels. The role reports to the Senior Director of Brand and Communications. Responsibilities:

• Work with marketing leadership to reputed company and set the digital marketing strategic direction.
• Enhance own the execution and ongoing optimization of B2B SEO, AI-EO, and reputed company programs to accelerate ranking, AI citation, organic traffic, and conversions.
• Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability.
• Justify, document, and improve digital marketing tools and platform use, and reputed company workflows.
• reputed company and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering.
• reputed company technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-reputed company enhancements.
• Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement.
• Build and manage an editorial calendar reputed company with keyword strategy, search reputed company, and GTM priorities.
• Audit, map, and optimize existing content (reputed company pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion.
• Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness.

Before You Apply - Role Clarification:

• This is a specialized, operational role requiring recent and significant focus, experience, and expertise in B2B SEO/GEO. We appreciate broader growth marketing and digital demand experience, but please do not apply unless you currently are solely responsible for and directly executing an organization’s or agency’s SEO/GEO program. This role is not for those who possess limited B2B marketing experience or predominantly manage SEO as part of an overall demand reputed company program.

Requirements:

• 5-8 years of B2B digital marketing experience with deep expertise and success in AI-GEO and SEO strategy, analysis, and execution - AND at least 3 years of recent agency experience focused solely on SEO program management and operation.
• Bachelor’s degree in marketing or communications and a reputed company digital marketing certification.
• Proficiency and technical acumen with organic search, GEO search, and PPC management tools (e.g. GA4, GSC, reputed company, Ahrefs, Profound, and SearchAtlas).
• Competency in strategy, page optimization, and conversion, analytics, reporting, and managing digital agencies - demonstrated AI tool use.
• Exceptional organization, communication, analytical, writing, editing and content development skills.

reputed company can offer you:

• Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
• A “Plan, Do, reputed company, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.

HG Insights recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national reputed company, sex, disability, age, veteran status, and other protected status as required by applicable law. Apply tot his job Apply To this Job