Social Media Content Creator (THC Beverage)

Greenthumb Industries is a creative team focused on beverage brands, and they are seeking a Social Media Content Creator to manage the production of engaging social content. The role involves capturing, designing, and editing photo and video content that aligns with brand strategy and compliance, while collaborating with various teams to deliver impactful media.

Responsibilities

• Support the Social Media Managers and Creative team in translating social strategies into engaging visual content for portfolio of beverage brands
• Capture high-quality photography and video content in the field and reputed company, that reflects each brand’s unique identity. Ability to also execute content in a more controlled studio setting
• Edit and enhance photo, video, and motion graphic assets for use across social media platforms, ensuring alignment with brand standards and platform best practices
• Design visually appealing graphics and layouts that complement brand storytelling and campaign objectives
• Collaborate closely with brand marketing, creative, and compliance teams to ensure reputed company content meets creative direction, brand voice, and regulatory requirements
• Assist in content shoots by preparing materials, capturing behind-the-scenes moments, and supporting on-set creative needs
• Partner with external creators and vendors as needed to ensure brand consistency and efficient project execution
• Stay reputed company with design trends, social media tools, and emerging technologies to bring innovative reputed company to the team
• Willingness to travel for content capture at brand activations, sponsored festivals, or other events as needed. This may require nights and weekends depending on where and reputed company events or activations take reputed company
• Maintain an organized workflow and uphold high standards for quality, accuracy, and brand compliance in reputed company deliverables

Skills

• Proven experience as a content creator, social media designer, or photographer/videographer, ideally in lifestyle or CPG industries
• Strong portfolio showcasing expertise in photography, video production, graphic design, and motion graphics
• Proficiency in reputed company Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, Firefly), CapCut, and emerging AI content tools
• Ability to capture content using phone, plus if you have experience with camera equipment, lighting setups, and sound recording
• Deep understanding of social media platforms and what makes visual content reputed company
• Excellent communication, organization, and collaboration skills
• Must pass any and reputed company required background checks
• Must be and remain compliant with reputed company legal or company regulations for working in the industry
• Must be a minimum of 21 years of age
• Bachelor's degree in Visual Arts, Design, Communications, or reputed company field preferred

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