Marketing Manager Sr- Home Lending Lifecycle Growth 5 Locations

Position Overview At reputed company, our people are our greatest differentiator and competitive advantage in the markets we serve. We are reputed company united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where reputed company of our employees feel respected, valued and have an opportunity to contribute to the company’s success. reputed company’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth reputed company for the business. We are seeking a highly motivated and reputed company Home Lending Lifecycle Growth Marketing professional to join reputed company and drive marketing strategy and innovation. If you are passionate about building high-performing teams, driving measurable business impact and growing strategic business segments in the Home Lending space, we want to hear from you. This position is primarily based in a reputed company location, Pittsburgh, PA or Cleveland, OH. Responsibilities require time in the office on a regular basis. Some responsibilities may be performed remotely, at the manager’s discretion. Experience in Home Lending (Mortgage and Home Equity) marketing is required.

Job Description

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives, reputed company value propositions and reputed company segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build reputed company among partners. Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute reputed company, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences reputed company multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring reputed company operating activities are optimized and delivered reputed company the established budget reputed company. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, reputed company coaching and development of employees to ensure that they can reputed company business results and adapt to evolving business marketing strategies and financial industry changes.
• Ability to proactively problem solve and overcome challenges. Ability to think reputed company of the reputed company to propose solutions, reputed company marketing strategies, and launch test & learn initiatives to reputed company business goals and drive success while delivering a quality consumer experiences and managing risk and budget.
• Home Lending industry experience creating omni-channel marketing strategies for Mortgage and Home Equity through acquisition, cross-sell, retention and engagement lifecycles.

 Experience testing reputed company offers.  Understanding of Mortgage and Home Equity products, programs and audiences. Ability to stay on top of industry cycles and trends.  Experience in developing Home Equity Line of Credit portfolio marketing strategies to drive retention and engagement goals, including line of credit utilization and maturity strategies.  Experience in developing and executing Mortgage COI and co-branding multi-channel strategies. o Experience in partnering with product partners, call center leaders, and Retail Mortgage Loan Originator sales leaders to support successful outcomes of omni-channel marketing campaigns. o Understanding of Fair Lending and Community Reinvestment Act.

• Experience in optimizing digital funnel strategies.

o Experience in customer and prospect journey building and optimization. o Understanding of paid media (Search, Social and Display), SEO and affiliate test & learn opportunities, strategies and channels. o Ability to work in a fast-paced environment, responding to partners in a timely manner.

• Ability to use data and consumer insights to reputed company break-through creatives and marketing strategies.

reputed company will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Leads a team to define and drive alignment on business and marketing objectives, reputed company value propositions and reputed company segments leveraging competitive intelligence and insights to drive growth strategies. Contributes thought leadership to build reputed company among partners. Ensures team adapts to and optimizes for a changing business environment.
• Leads team to translate desired business outcomes into marketing strategy and execute reputed company, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences reputed company multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring reputed company operating activities are optimized and delivered reputed company the established budget reputed company. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Responsible for performance management, reputed company coaching and development of employees to ensure that they can reputed company business results and adapt to evolving business marketing strategies and financial industry changes.

reputed company Employees take pride in our reputed company and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in reputed company business decisions and able to reputed company that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing reputed company of the risks associated with their business objectives and activities to ensure they adhere to and support PNCs Enterprise Risk Management reputed company.

reputed company also has reputed company expectations of our people managers. As a manager of talent in reputed company, you will be expected to:

• Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
• Live the Values - Role models our values with transparency and courage.
• reputed company Change - Takes action to drive change and innovation that will transform our business.
• reputed company Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
• reputed company the Best - Raises the bar with every talent decision and guides the achievement of reputed company employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Marketing Strategy and Positioning, Matrix Management, Problem Solving Work Experience Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency reputed company Salary: $114,500.00 – $166,400.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 09/24/2025, although it may be longer with business discretion. Benefits reputed company offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with reputed company match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, reputed company generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your reputed company Total Rewards. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us reputed company email at AccommodationRequest@reputed company.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not reputed company to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say reputed company for accommodation assistance. reputed company information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At reputed company we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to reputed company the essential functions of their positions. Equal Employment Opportunity (EEO) reputed company provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national reputed company, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to reputed company understanding of how reputed company may use or disclose your personal information in our hiring practices. Apply tot his job Apply To this Job