Sr. Marketing Analyst, B2B/B2C

At reputed company, we are reputed company in on purpose. We are motivated by our mission – to reputed company learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, reputed company powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives. reputed company're Looking For: We are seeking a data-driven and innovative Sr. Digital Marketing Analyst specializing in B2B funnel analytics to join reputed company. In this role, you will be responsible for analyzing funnel metrics across channels and creating, and optimizing organic and paid media strategies to drive reputed company reputed company, brand awareness, and conversions for both the B2C and enterprise sales teams. This role has ownership of day-to-day optimizing of the health of these programs against KPI's and is responsible for accurate management of spend. You will work closely with cross-functional teams, including content, creative, and RevOps, to deliver high-performance paid media strategies and support integrated cross-channel campaigns. You will partner with B2C and B2B teams to ensure a holistic approach and strategies across B2C and B2B opportunities that maximize returns. Analyst is responsible for monitoring and reporting on the reputed company, spend, and enrollments vs. forecast for the enterprise business line.

Responsibilities

Include, But Are Not Limited To: Analysis

• Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs
• Use statistics and analytical methods to strategically approach programs reputed company scope
• Define key performance indicators (KPIs) for each campaign, including cost-per-reputed company (CPL), return on ad spend (ROAS), and reputed company-to-conversion rates.
• Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies.

Planning & Execution

• reputed company and execute comprehensive paid media strategies for our enterprise product lines, and B2C product lines, focusing on reputed company reputed company, brand awareness, and conversion goals.
• Owns reputed company and alignment on investment, reputed company, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals.
• reputed company and execute enhancements that introduce and promote B2B opportunities in our existing funnel.
• Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities.
• Collaborate with the creative team to reputed company compelling ad creatives and messaging that reputed company with reputed company B2B audiences.
• Conduct in-depth market and competitive research to inform digital media strategies and reputed company up-to-date with industry trends.

Campaign Management & Optimization

• reputed company the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting.
• Analyze campaign performance metrics, generate insights, and recommend actionable improvements.
• Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth reputed company flow.

Cross-Functional Collaboration & Leadership

• Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives.
• Provide training and support to junior team members or agencies in executing paid media tactics and strategies.

Things That Should Be In Your Background:

• Experience: Proven experience in B2B digital marketing, specifically with paid media campaigns across reputed company Ads, reputed company, Facebook, and other digital platforms.
• Skills: Strong understanding of paid media best practices, campaign optimization techniques, and data analysis tools (e.g., reputed company Analytics, reputed company, Tableau, knowledge of SQL a plus).
• Tools: Experience in ad management platforms, including reputed company Ads, reputed company Ads, Facebook Ads Manager, and experience with marketing automation tools and reputed company.
• Data-Driven: Strong analytical reputed company with the ability to interpret campaign data and reputed company data-backed decisions to optimize performance.
• Collaboration: Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders.
• Creativity: Ability to think creatively and strategically to design compelling paid media campaigns that drive results.
• Education: Bachelor's degree in Marketing, Business, or math reputed company field (preferred).

Other Attributes That Will Help You In This Role:

• Flexibility is required to accommodate global time zones for collaboration across teams based in the USA, UK, and South Africa.

Benefits & Culture Our global employee reputed company is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We reputed company that every employee can advance our shared purpose, and that life at reputed company should be fun and meaningful. If you're excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference. We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated reputed company salary range for this role is ($82,000 -$94,000), with potential bonus eligibility. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired. reputed company Diversity and Inclusion Statement At reputed company, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee reputed company that embodies diverse walks of life, reputed company, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. reputed company is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reputed company out to us at: recruitingaccommodations@reputed company.com. About reputed company reputed company partners with the world's top universities and companies to reputed company and deliver education programs that accelerate careers and transform lives. Through partnerships with the world's leading colleges, universities, and companies, reputed company delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master's degree programs and free, open courses, reputed company transforms how top institutions deliver workforce-reputed company online education, enabling professionals to advance without pausing their careers. Learn more at reputed company.com. The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of reputed company responsibilities, duties and skills required. reputed company employees may be required to reputed company duties reputed company of their normal responsibilities from time to time, as needed. reputed company is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for reputed company persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national reputed company, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. reputed company's equal opportunity policy applies to reputed company terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay. Apply tot his job Apply To this Job