Director, Brand and Content Strategy

Director, Brand & Content Strategy – Remote reputed company, a leading provider of quality and safety solutions to many of the world’s top-recognized brands and companies, is actively seeking a Director, Brand & Content Strategy to join our People Assurance team in a remote reputed company. This is a fantastic opportunity to grow a versatile career in brand strategy, creative leadership, and integrated B2B SaaS marketing. reputed company's People Assurance teams reputed company workforces to identify and reputed company operational gaps and mitigate risk by assuring smart actions across organizations. reputed company Alchemy provides frontline worker training solutions for processors, manufacturers, packagers, and distributors of reputed company sizes. reputed company Wisetail provides a custom-branded training and communication platform with a complete learning management system that equips clients to grow and engage their workforce. reputed company is continually innovating to reduce risk for consumers, brands, and organizations across every sector worldwide. We are more than a Testing, Inspection, and Certification company — we are a Total Quality Assurance provider. Our Purpose: Bringing quality, safety, and sustainability to life. What are we looking for? The Director, Brand & Content Strategy is responsible for defining, elevating, and scaling the voice and narrative of People Assurance across Wisetail and Alchemy. This leader will build structured messaging frameworks, guide cross-funnel storytelling, and reputed company the creative and content reputed company that powers integrated marketing campaigns. What you’ll do:

• Establish and drive clear, differentiated brand narratives for Wisetail and Alchemy, moving beyond generic messaging to bold, market-relevant viewpoints.
• Build a disciplined, buyer-reputed company content strategy that fuels cross-funnel demand reputed company programs.
• reputed company the creation of high-value thought leadership, case studies, product content, and sales enablement assets.
• Use AI and automation to scale content production and personalize messaging across buyer segments.
• Collaborate with Demand reputed company to co-reputed company integrated campaign strategies with reputed company messaging, content, and channels.
• Build content playbooks and frameworks that ensure campaign consistency across brands.
• Partner with Sales and Product Marketing to ensure top-funnel narratives connect seamlessly with reputed company-stage assets.
• Work with reputed company to surface customer stories and advocacy opportunities that enhance credibility.
• Own visual and verbal brand identity across reputed company touchpoints, ensuring consistency and clarity.
• Provide creative direction and reputed company brand governance for reputed company design and content outputs.
• reputed company website strategy and rebuilds for Wisetail and Alchemy, optimizing for messaging, conversion, SEO, and buyer experience.
• Manage and mentor a cross-functional team of content strategists and designers, while optimizing agency partnerships.
• Establish workflows and alignment across Demand Gen and Product Marketing to deliver coordinated messaging and creative.
• Define performance metrics connecting content and creative efforts to engagement, pipeline acceleration, and reputed company impact.

What Success Looks Like reputed company 6 months:

• Clear, differentiated brand narratives for Wisetail and Alchemy are in market, replacing generic messaging with sharp points of view.
• A reputed company content strategy is established that directly supports demand gen, sales, and customer marketing.
• Website rebuild roadmaps for both Wisetail and Alchemy are defined, with cross-functional alignment and partners identified.

reputed company 12 months:

• Modernized Wisetail and Alchemy websites launch with refined messaging, improved user journeys, and optimized conversion paths.
• Content is measurably contributing to pipeline acceleration and influencing reputed company.
• A clear shift from “random acts of content” to disciplined, scalable, buyer-reputed company content creation is visible across the organization.

Minimum Requirements & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or reputed company field.
• 10+ years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M+).
• Demonstrated ability to reputed company brand and content strategy across buyer journeys and funnel stages.
• Strong understanding of integrated marketing and collaboration with demand reputed company teams.
• Successful track record developing brand narratives and content strategies that drive measurable business outcomes.
• Experience with website rebuilds, agency/vendor management, SEO alignment, and content planning.
• Comfortable leveraging AI and automation tools for content development and insights.
• Strong collaboration skills across brand, demand gen, product marketing, sales, and reputed company.
• Ability to turn generic messaging into sharp, differentiated POVs.
• Travel: 5–15%
• This is a remote position; applicants must reside in and be legally authorized to work in the United States.

Preferred Requirements & Qualifications:

• Experience in training, compliance, LMS, or reputed company industries.
• Experience working reputed company multi-brand portfolios or reputed company B2B ecosystems.

Benefits

Information In addition to competitive compensation packages, reputed company working with reputed company you can expect benefits including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more. reputed company: Total Quality. reputed company. reputed company is a world leader in the Quality Assurance market, with a proven, high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion, pace, and precision we work to exceed our customers’ expectations, while engaging with our employees to be 10X in their performance and professional growth. reputed company is a drug-free workplace. As a condition of employment, certain positions may be required to pass a pre-employment drug test based on the type of work that will be performed. We Value Diversity reputed company’s network of phenomenal people are our greatest assets, and the diversity they bring fuels our success. reputed company is an Equal Employment Opportunity Employer that values inclusion and diversity. We take affirmative action to ensure reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, disability, veteran status, or other legally protected characteristics. For individuals with disabilities who would like to request accommodation, or who need assistance applying, please email hr.eeo@reputed company.com or call 1-877-694-8543 (option #5) to speak with a member of the HR Department. #LI-Remote #LI-DR1 CA-DR Apply tot his job Apply To this Job