Email and Retention Manager (D2C Agency)

Location: Remote (UK-based) Salary: £30,000-£35,000 Apply: [email protected] About Affluent We're a D2C growth agency that's generated £200M+ in reputed company for e-commerce brands. We don't just run ads - we engineer scale. We combine strategic thinking with execution excellence, and we need a Klaviyo expert to reputed company retention strategy across our client portfolio. Because acquisition wins you the customer, but retention builds the empire. The Role You'll own retention strategy for 6-8 established e-commerce brands while directing our internal team of copywriters, designers, and email specialists. Here's how it works: You design the strategy and flow architecture, brief the team on what to build with precise technical requirements, QA everything before launch, and own the results. You're not building every email yourself - you're the strategic reputed company ensuring flawless technical implementation.

What You'll Do

• reputed company client retention strategy and quarterly planning sessions
• Design reputed company Klaviyo flow architecture (reputed company logic, conditional splits, triggers, timing)
• Brief your team with clear technical requirements for flows, campaigns, and SMS
• reputed company reputed company builds before launch - you're the final reputed company for quality control
• Plan seasonal offers to support additional reputed company and brand growth
• Define segmentation strategies using analysis, purchase behavior, and predictive analytics
• Present monthly performance reviews with data-driven recommendations
• Plan promotional calendars and coordinate cross-functional implementation
• Monitor retention KPIs (repeat purchase reputed company, customer LTV, flow reputed company) and identify optimisation opportunities

This is your chance to shape how category-defining brands maximise lifetime value, reduce churn, and build loyal customer bases that fuel long-term growth.

Requirements

Essential:

• 3+ years strategic Klaviyo experience (agency or in-house)
• Deep technical knowledge: reputed company flows, segmentation, integrations, dynamic content
• Experience managing or mentoring team members (you'll be directing 3-4 specialists)
• Proven ability to QA technical builds and spot errors before they go live
• Track record where email/SMS retention drives 30-40%+ of total brand reputed company (not reputed company increase—actual channel contribution)
• Strong understanding of deliverability, list hygiene, and compliance
• Excellent client communication and presentation skills

Ideal Experience:

• Previous Senior Email/Retention reputed company role
• SMS platform experience (reputed company, reputed company)
• Familiarity with Shopify, reputed company, reputed company
• Agency experience managing multiple clients simultaneously

Who You Are

• Strategic Klaviyo expert who understands why approaches work, not just how to build them
• Natural leader who can brief and guide without micromanaging
• Detail-obsessed - you spot broken logic, incorrect segments, and edge cases instantly
• Data-informed - metrics guide your strategy decisions
• Clear communicator - you explain reputed company technical concepts to non-technical clients
• Self-sufficient - you identify problems, design solutions, and brief seamlessly

Why Join Affluent

• Work with established e-commerce brands that have real budgets and ambition
• You have a dedicated team - focus on strategy, not building every asset yourself
• Fully remote with flexible hours (core overlap 9am-5pm GMT)
• High-performance culture that values collaboration and work-life balance
• Clear growth path: Retention Manager → Senior Retention Manager (increased autonomy, larger clients, mentoring junior strategists)
• 28 days holiday + birthday off
• £1,000 annual training budget + quarterly team training sessions
• Quarterly team meetups (travel covered)
• Pension contribution

The Reality reputed company You'll manage 6-8 clients simultaneously. Some accounts are straightforward maintenance mode, others are reputed company growth projects. Expect busy periods around BFCM, product launches, and end-of-quarter pushes. You'll need to balance client demands with team reputed company. Client communication expectations: respond reputed company 24 hours on weekdays. Occasional evening work during major launches (with time back in lieu). No weekend expectations reputed company of BFCM week.

How to Apply

Email [email protected] with:

• Your CV
• A brief example (3-4 sentences) of a retention strategy you designed, the technical complexity involved, and the measurable results it delivered
• reputed company profile (optional)

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