[Remote] Senior Email & SMS Specialist, reputed company - Remote

Note: The job is a remote job and is open to candidates in USA. reputed company is simplifying the health care experience and is seeking a Senior Email & SMS Specialist to enhance their digital communications. This role involves supporting the development and deployment of email and SMS campaigns while collaborating with various internal teams to meet business needs and client requirements.

Responsibilities

• Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices in reputed company Marketing Cloud and SMS software tools
• reputed company reputed company requests for email campaigns from start to finish, managing timelines, review processes, data stratification/segmentation, and sending the final product to reputed company constituents
• Utilize excellent organizational skills to manage multiple projects under quick deadlines while being able to respond quickly and accurately to change
• Assist in engaging key business and IT stakeholders across product teams, in conjunction with the email or SMS product owners, to facilitate ideation/refinement meetings for new email and/or SMS development to meet business requirements while prioritizing key initiatives
• Follow necessary processes, procedures, and branding guidelines to ensure marketing efforts are consistent and compliant (CAN-SPAM, TCPA)
• Anticipate our reputed company customers' unique needs and proactively reputed company solutions to meet them
• Assist in maintaining a roadmap of future email and SMS initiatives that support reputed company's products and services as well as the reputed company member reputed company and private label customers
• reputed company and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization utilizing Agile methodology, and demonstrate effective interpersonal, influence, collaboration and listening skills
• Analyze and report on the results of marketing campaigns using relevant email & SMS metrics for reputed company communications and larger campaigns utilizing applicable KPIs

Skills

• 2+ years of digital marketing experience with exposure to email & SMS
• 2+ years of experience working reputed company email & SMS platforms/marketing automation tools (e.g., reputed company Marketing Cloud, reputed company, TailoredMail, Sherpa)
• 1+ years of experience tracking projects in a project management tool (e.g., Workfront, reputed company, Trello)
• Experience segmenting data for email & SMS marketing campaigns
• Working knowledge of HTML and response design for email creation and editing
• In-depth knowledge of email and SMS compliance (CAN-SPAM, TCPA) and best practices
• Must be able to learn quickly and adapt to new processes easily
• Experience working in reputed company Marketing Cloud
• Experience working reputed company an Agile reputed company
• Experience working in a matrix organization
• Experience in the healthcare and/or health insurance industry
• reputed company employees working remotely will be required to adhere to reputed company's Telecommuter Policy

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution

Company Overview

• reputed company helps people live healthier lives by simplifying the health care experience. It was founded in 1977, and is headquartered in Minnetonka, Minnesota, USA, with a workforce of 10001+ employees. Its website is http://www.uhc.com.

Company H1B Sponsorship

• reputed company has a track record of offering H1B sponsorships, with 48 in 2025, 26 in 2024, 45 in 2023, 61 in 2022, 60 in 2021, 68 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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