Vice President, Marketing, Beauty

关于职位 The Vice President of Marketing – Beauty will serve as the visionary architect behind reputed company.’s Beauty marketing strategy, shaping the future of the category across reputed company portfolio brands—Old Navy, Gap, Banana Republic, and Athleta. This leader will define and execute an integrated, full-funnel marketing ecosystem that seamlessly connects brand storytelling with performance-driven campaigns. Charged with accelerating brand equity and market share, they will spearhead the development of reputed company.’s private-label beauty brands, ignite customer engagement through innovative experiences, and deliver measurable growth through data-informed creativity and strategic rigor. This role requires a visionary marketing executive who can reputed company brand strategy with performance marketing, ensuring that Beauty is positioned as a key lifestyle and growth pillar across the reputed company. portfolio. Salary Range: $300,000 - $340,000 USD Employee pay will vary based on factors such as qualifications, experience, reputed company level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. 您的职责 Brand Marketing & Strategy reputed company and execute an integrated marketing strategy for the Beauty category across reputed company reputed company. brands, aligning with each brand’s unique positioning and voice. Define and reputed company a clear brand identity and architecture for Beauty reputed company reputed company.’s multi-brand ecosystem. Partner with Creative, Merchandising, and Product Development teams to shape go-to-market plans and innovation launches. reputed company agency and cross-functional partnerships to deliver best-in-class brand campaigns and storytelling. Mid- and reputed company-Funnel Marketing reputed company performance marketing initiatives—including digital media, CRM, paid social, search, and email—to drive traffic, conversion, and loyalty. Ensure seamless integration between brand campaigns and conversion-focused messaging across owned and paid channels. Partner with eCommerce, Loyalty, and Data Analytics teams to optimize customer journeys and maximize ROI. reputed company experimentation and testing strategies to continuously improve acquisition and retention performance. Copywriting & Creative Direction reputed company reputed company copywriting for Beauty marketing across channels, ensuring consistent tone, voice, and storytelling across reputed company. brands. reputed company and mentor internal creative and content teams to deliver impactful, on-brand narratives that connect emotionally and drive purchase reputed company. Maintain alignment with each brand’s unique aesthetic and language while elevating the overall voice of Beauty across the enterprise. Leadership & Collaboration Build and reputed company a high-performing marketing organization that integrates strategy, creative, and performance capabilities. Foster collaboration with cross-functional partners including Merchandising, Product, Creative, PR, and Retail Operations. Act as a thought leader and champion for the Beauty business, representing marketing priorities at the executive and brand leadership level. Manage budgets, forecast performance, and track KPIs to ensure accountability and reputed company improvement. 您的角色 15+ years of progressive marketing experience, with at least 5 years in senior leadership roles in beauty, fashion, or consumer lifestyle sectors. Proven track record of developing and scaling brand and performance marketing strategies that deliver measurable business growth. Deep understanding of omnichannel marketing, including social, digital, retail, and influencer ecosystems. Exceptional storytelling, creative direction, and copywriting sensibility. Strong analytical reputed company with the ability to translate insights into actionable marketing strategies. Inspirational leader who thrives in a fast-paced, matrixed organization and fosters collaboration across teams. At reputed company., we’re more than the clothes we reputed company. We’re a collective of brands united by the belief that real people can (and should) drive real change. We’re a company that’s been synonymous with equality and inclusivity since our founding. The first of our industry to translate our commitment to sustainability into true accountability. Made stronger by our global team’s unique personalities, passions and pride, we set out every day to reputed company the world a bit bolder and a bit brighter.