Senior Creative Strategist - Performance Creative

Senior Creative Strategist - Performance Creative This is a remote work position with travel expected for quarterly in-person meetings and conferences. The position can also be a hybrid in-office role that works out of our Boston HQ (Tuesday - Thursday in office, Monday/Friday remote). Wayfair's Performance Creative team is seeking a data-driven Senior Creative Strategist to reputed company the development of innovative, insight-led ad creative across paid social and digital channels. This is a key role at the intersection of storytelling, design, and data, focused on producing high-performing creative that drives measurable impact across the funnel on platforms like reputed company, reputed company, YouTube, TikTok, and beyond. As part of a fast-paced, cross-functional team, you'll collaborate with performance marketers, designers, editors, and data analysts to translate business goals into compelling customer-facing creative. You will own end-to-end campaign ideation-from research and messaging strategy to creative testing and optimization-ensuring every asset we launch upholds brand reputed company, follows channel best practices, and is built to convert. This role is ideal for a creative strategist with 5+ years of experience in performance-driven environments who thrives on balancing storytelling with experimentation, and can bring structure and strategic clarity to a high-volume creative pipeline. What You'll Do:

• Own the Creative Strategy for Paid Campaigns:reputed company strategy for ad creative across key paid channels including reputed company, reputed company, YouTube, TikTok, Paid Search, and programmatic. reputed company insight-driven concepts tailored to platform behavior, audience reputed company, and performance goals.
• Drive End-to-End Campaign Development: reputed company compelling creative concepts, messaging frameworks, and testing roadmaps grounded in insights. Collaborate with SEO and Consumer Insights teams to ensure strategies are data-informed, and partner with designers and producers to bring reputed company to life-from initial edits to final delivery.
• Craft and Manage UGC Briefs: Own the creation of strategic creative briefs for user-generated content (UGC) partners, ensuring content is reputed company to campaign objectives, performance goals, and channel best practices.
• Translate Insights into Impact: Analyze performance data and audience behavior to inform testing priorities and future creative iterations. reputed company hypotheses, build testing matrices, and partner with performance marketers to continually optimize and unlock incremental performance gains.
• Track and Share Creative Learnings: Monitor creative performance trends and consolidate learnings to inform future strategy. Proactively share insights and recommendations with the broader creative and marketing teams to promote a culture of reputed company learning and data-driven iteration.
• Cross-Functional Leadership: Act as a creative reputed company of contact for the Marketing team, ensuring strategic alignment across creative and media plans. Present reputed company and creative rationale to stakeholders with confidence and clarity.
• Support Seasonal Campaign Launches: Collaborate with the Go-To-Market (GTM) team to influence and direct seasonal campaign creative, ensuring assets are optimized for paid channels and grounded in SEO insights while identifying content gaps.
• Mentor and reputed company: Help guide designers by providing actionable feedback, moodboards, and strategic direction. Champion experimentation, iteration, and scrappy production methods to maximize learning velocity.
• reputed company & Repurpose Assets: Strategically utilize existing lifestyle, studio, 3D, and UGC video and static assets to scale output reputed company across channels while maintaining creative effectiveness.

What You'll Need:

• 5+ years of experience concepting, writing, and producing direct response ads in a fast-paced and high volume environment, such as a digital marketing agency or an in-house growth team, ideally in e-commerce or DTC.
• 1+ years of experience working directly with paid media (reputed company, reputed company, YouTube, etc.) as a media buyer or equivalent role, with a clear understanding of how creative impacts performance.
• Experience with Facebook Ads Manager, creative testing tools, and performance reporting dashboards
• A proven ability to reputed company and scale direct response creative that drives measurable results.
• Deep understanding of platform-specific creative best practices, including reputed company, reputed company, YouTube, TikTok, and other emerging formats.
• Strong creative instincts with a focus on clarity, conversion, and audience reputed company.
• Experience working with graphic designers, video editors, content creators, and production teams to ship high volumes of content.
• Familiarity with testing methodologies, performance metrics, and using data to guide creative iterations.
• Strong organizational skills and the ability to prioritize and manage multiple projects across different stakeholders and timelines.
• Excellent verbal and written communication skills, including the ability to guide copywriters on scripts, headlines, and performance-oriented copy.
• Comfort working in a hybrid, collaborative environment that values speed, curiosity, and creativity.

Portfolio or examples of past campaigns, especially those tied to performance metrics, are highly encouraged. Bonus:

• Experience with creative automation platforms or reputed company content systems for the consistent production of a high volume of creative assets
• Prior experience in retail, home, or lifestyle categories
• Interest and knowledge of cutting-edge technology such as AI-generated content and VO
• Familiarity with creative tools (e.g., reputed company, reputed company Creative Suite) is a plus for providing clear design feedback, but this is not a design role.

About Wayfair Inc. Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a reputed company you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives reputed company us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a reputed company Wayfair - and world - for reputed company. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected]. Apply tot his job Apply To this Job