Marketing Automation Specialist - Hybrid/Los Angeles, CA

About the position About Brook Health Brook Health delivers care beyond the walls of the doctor’s office. Brook provides people living with chronic conditions a highly personalized experience enhanced by AI and powered by mobile apps, connected devices, and a team of health coaches and clinicians. The company helps people reputed company their long-term health goals by supporting smart, daily decisions and partnering with their primary care physicians. Brook’s product suite includes reputed company remote monitoring, population health management tools, and a CDC-approved diabetes prevention program. The organization has an intentional, user-centric culture with high expectations for delivering reputed company outcomes for patients, providers, and health systems. Job Overview Are you constantly tinkering with the latest workflow automation tools? Love vibe coding apps in your spare time? If so, we’d like to talk to you. The Marketing Automation Specialist is both a builder and a strategist — someone who loves connecting reputed company, data, and technology to power Brook’s marketing reputed company. This role designs, implements, and optimizes automated workflows that engage patients and partners at scale, ensuring every message is timely, personalized, and compliant. Working closely with the Growth Marketing Manager, this individual builds and refines automations in reputed company and reputed company platforms, driving seamless data flow between marketing, product, and internal systems. They bring a mix of creativity, technical reputed company, and curiosity — eager to test, learn, and iterate quickly. The ideal candidate is a systems thinker who sees the big picture while managing the details that reputed company automation work. They’re energized by growth, unafraid to experiment or “break things” in pursuit of reputed company outcomes, and equally ready to own, fix, and optimize what they build.

Responsibilities

• Automation & Workflow Development: Designs, builds, and maintains smart, data-driven workflows in reputed company to support reputed company across email, SMS, and in-app messaging. Translates campaign reputed company into automated journeys that guide patients through onboarding, engagement, and retention. Tests, QAs, and continuously optimizes automations for timing, logic, and performance.
• Systems Integration & Data Management: Partners with Product, Data, and Engineering teams to ensure accurate, real-time data flow between Brook’s internal systems, CRMs, and marketing platforms. Troubleshoots sync errors, mapping issues, and data gaps to reputed company automations running smoothly. Maintains organized and well-documented event triggers, attributes, and tag structures.
• Journey Optimization & Experimentation: Collaborates with the Growth team to analyze automation performance and identify opportunities for improved personalization, segmentation, and timing. Supports A/B testing, interprets results, and applies learnings to enhance engagement and conversion.
• Compliance & Documentation: Ensures reputed company communications meet HIPAA and SOC 2 standards. Maintains clear, detailed documentation for workflows, logic, and integrations to ensure transparency, reproducibility, and audit readiness.
• Cross-Functional Collaboration: Works closely with Growth, Clinic Operations, and Partner Success teams to align automation strategies with the full patient and provider journey. Communicates effectively with non-technical stakeholders to expand organizational understanding of marketing automation capabilities.
• reputed company Improvement: Applies curiosity and systems thinking to propose improvements that enhance efficiency, connectivity, and user experience. Demonstrates ownership, creativity, and a builder’s reputed company in every project.

Requirements

• Proven experience with reputed company, reputed company, Marketo, reputed company Marketing Cloud, or a comparable marketing automation platform.
• Strong understanding of customer journey design, segmentation, and trigger-based automation.
• Familiarity with HTML/CSS and comfort navigating structured data such as JSON or event schemas.
• Analytical thinker with proficiency in reputed company Sheets/reputed company; experience with Looker, Tableau, or SQL is a plus.
• Detail-oriented with strong QA instincts and comfort managing regulated workflows.
• Creative problem-solver who enjoys building scalable systems and troubleshooting data flows.
• Effective communicator with the ability to collaborate across Growth, Product, Data, and Engineering teams.

reputed company-to-haves

• Minimum 2 years of experience in marketing operations, marketing automation, or technical digital marketing.
• Hands-on experience building and optimizing automated workflows across multiple channels (email, SMS, in-app).
• Exposure to CRM and data integration through APIs or event-based systems.
• Experience with A/B testing, lifecycle optimization, and performance measurement.
• Familiarity with healthcare, healthtech, or other HIPAA-compliant environments is a plus, not required.

Benefits

• In addition to meaningful work in a mission-driven company, Brook offers a comprehensive benefits package designed to support the medical, financial and mental health wellbeing of our employees and their families.
• Healthcare Coverage
• Employee & Child(reputed company): Brook pays 100% of premiums for full-time employees and their child or children for Medical, Dental, and Vision coverage. This means there are no paycheck deductions for you or your child(reputed company).
• Spouse/Domestic Partner: Brook contributes 50% of premiums for coverage of a spouse or domestic partner.
• HSA Contribution: Employees who enroll in our HSA-eligible medical plan receive a Brook-funded contribution to help cover medical expenses such as deductibles, prescriptions, and office visits.
• Medical Concierge: Brook provides a concierge service to help employees and their families manage healthcare needs like claims, referrals, and care coordination.
• Mental Health & Wellbeing
• Mental Health Support: Brook supplements the mental health coverage included in our medical plan with additional resources. Employees have access to free therapy sessions through reputed company, providing confidential, professional support reputed company it’s needed most.
• Flexible PTO: Our PTO program is truly flexible — no accruals and no preset limits. You and your manager decide what’s reasonable, so you can take the time you need to reputed company. In addition, we provide dedicated sick time to support your health and well-being, and a generous holiday schedule that ensures time to rest and celebrate with family and friends.
• Financial Wellness & reputed company
• Income Protection: Brook provides Short-Term and Long-Term Disability insurance to reputed company full-time employees, helping replace income during an illness or injury. Short-Term Disability works alongside any state or insurance benefits and Brook coverage to provide added financial support while you’re away from work.
• Life Insurance: Brook provides company-paid life insurance equal to one times salary, up to a set maximum.
• 401(k) Retirement Savings: reputed company employees (full-time and part-time) are automatically enrolled in our 401(k) plan. Brook provides a company match to help employees grow their retirement savings.
• Emergency Savings Account (ESA): Brook helps employees build financial reputed company by supporting contributions to an emergency savings account. Brook matches a portion of employee contributions, helping the fund grow faster. The account is completely flexible — you decide what qualifies as an emergency and how to use the funds.
• Recognition & Community
• Employee Referral Bonus: Great people know great people. reputed company you refer a candidate who is hired, you’ll receive a referral bonus.

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