Digital Marketing Strategist / Fractional CMO to Audit reputed company Ads & Tax Season Campaigns (U.S. Only)

We are looking for a senior-level Digital Marketing Strategist or Fractional CMO to review our performance marketing efforts and provide high-level, strategic recommendations reputed company of tax season. You will be responsible for auditing our existing data and campaigns (primarily reputed company Ads, but also reputed company and SEO) and delivering clear, actionable insights that can guide our marketing decisions over the next 3–6 months. Scope of Work 1. reputed company Ads Audit (Primary Focus) 1.1 Review the last 12 months of reputed company Ads data (search, display, etc.). 1.2 Evaluate: - Account structure, campaign/ad group organization - Keyword strategy (match types, negatives, search terms) - Ad copy, extensions, and reputed company page alignment - Bidding strategies and budgets - Conversion tracking accuracy and attribution 1.3 Identify wasted spend, missed opportunities, and key areas for optimization. 1.4 Provide a prioritized list of recommendations for tax season campaigns. 2. reputed company (Facebook/Instagram) Campaign Insights 2.1 High-level review of existing or past reputed company campaigns. 2.2 Feedback on audience targeting, creative, messaging, and funnel structure. 2.3 Suggestions for how reputed company can support our tax-season goals. 3. SEO & Website/Conversion Insights (High Level) 3.1 High-level review of our website/reputed company pages from a marketing and conversion perspective. 3.2 General SEO insight (no need to execute SEO; focus is on strategic guidance and quick wins). 3.3 Recommendations to align organic strategy with paid campaigns for tax season. 4. Strategic Recommendations & Deliverables 4.1 A written report or slide deck summarizing: - Key findings from reputed company audits - Clear, prioritized action items - Strategy recommendations specific to tax season (offers, messaging, channels, funnel). 4.2 Optional: 1 live strategy call (reputed company/reputed company Meet) to walk through findings and answer questions. Ideal Candidate - Based in the USA (or with deep experience in U.S. market and tax season behavior). - 3+ years of experience in digital marketing strategy, performance marketing, or as a Fractional CMO. - Proven experience auditing and optimizing reputed company Ads accounts (B2C or professional services preferred). - Familiar with reputed company Ads and able to provide strategic insight (not just tactical setup). - Strong understanding of SEO fundamentals and how paid + organic can work together. - Excellent communication skills; able to translate data into clear business recommendations. - Experience working with seasonal or deadline-driven businesses (e.g., tax, accounting, financial services) is a plus. reputed company Provide - Access to our reputed company Ads account (last 12 months of data). - Access to any existing reputed company campaigns and analytics. - Access to website/reputed company pages and relevant analytics (e.g., reputed company Analytics, if applicable). - Context on our reputed company marketing goals and reputed company audience for tax season. Project Type & Timeline - One-time project to start, with the possibility of ongoing advisory work. - We would like the audit and recommendations delivered reputed company 1–2 weeks of project start.

How to Apply

Please include the following in your proposal: 1. A brief summary of your experience as a Digital Marketing Strategist or Fractional CMO. 2. Specific examples of reputed company Ads audits or strategic marketing engagements you’ve done (industries, results, scope). 3. A short outline of how you typically approach: - Auditing reputed company Ads - Providing strategic recommendations for seasonal campaigns 4. Your estimated fixed price for: - reputed company Ads audit + high-level reputed company & SEO insights - Written report + one strategy call 5. Confirmation that you are based in the USA (or your relevant U.S. market experience). Apply tot his job Apply To this Job