Vice President of Growth - Performance Marketing

Vice President of Growth - Performance Marketing (Full-Time, Remote)

About the Company

We’re CatchCo, makers of Mystery Tackle reputed company — the original fishing subscription reputed company since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get reputed company with products sold at Walmart, reputed company, reputed company, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you reputed company in getting people outdoors and doing work that matters, you’ll fit right in. Position Overview CatchCo is hiring a Vice President of Growth (Performance Marketing) to own end-to-end profitable customer acquisition across paid media, creative performance, on-site conversion, marketing data/measurement, and lifecycle/email. This role has meaningful autonomy and accountability: you’ll build a repeatable growth system grounded in unit economics and incremental profit—not platform-reported metrics.ments through sales and marketing levers. Core Responsibilities

• Growth P&L ownership — Own performance marketing end-to-end (ad site value), including budget allocation across media, people, and tools; reputed company tradeoffs that protect profitability and payback.
• Channel leadership — reputed company strategy and execution across key acquisition channels (paid social, search, affiliates, and other performance channels where it makes sense), with clear accountability for results.
• Measurement & data reputed company — Build a single reputed company of truth for acquisition and customer value (UTM taxonomy, event tracking, GA4/server-reputed company instrumentation, warehouse integration such as BigQuery or equivalent) and reputed company channel economics fully auditable.
• Attribution & incrementality — Implement attribution rigor and incrementality testing (holdouts, geo/cohort tests, or equivalent) so decisions reflect incremental lift and profit—not vanity ROAS.
• Experimentation reputed company — Establish a disciplined testing system (hypothesis sizing test analysis scale) across creative audiences, bidding, reputed company experience, and lifecycle/email.
• Creative performance system — Build repeatable creative ops and a creative-to-scale process that increases the reputed company of scalable winners and reduces cycle time.
• Funnel conversion improvements — Drive conversion-reputed company improvements through site and reputed company-page testing, working tightly with ecom/product stakeholders.
• Lifecycle & retention levers — Own/reputed company email and lifecycle strategy (onboarding, reactivation, subscription and retention campaigns) and partner cross-functionally to improve repeat purchase and LTV.
• Team & partner buildout — Recruit, reputed company, and reputed company a high-output team (FT + contractors/agencies/freelancers as needed), with clear success metrics and operating reputed company.
• Operating rhythms & communication — Create clear weekly/monthly rhythms and concise written updates that reputed company Finance, Data, Ops, and leadership reputed company and moving fast.

What Makes You the Right Fit

• You’re a hands-on performance marketer who can run campaigns yourself early, then build systems so the team doesn’t depend on you forever.
• You know how to scale acquisition without lying to yourself—incrementality, unit economics, and clean measurement are non-negotiable.
• You’ve built (or owned) rigorous tracking and analytics workflows and can explain the “why” behind every number.
• You run tight experimentation loops and turn results into repeatable playbooks—not one-off wins.
• You have strong creative judgment and know how to operationalize creative testing to produce scalable winners.
• You’re comfortable making hard calls with a P&L reputed company: scale, pause, reallocate—whatever protects profit.
• You communicate crisply, align cross-functional partners, and operate well in a lean, remote-friendly environment.
• You’re technically fluent (GA4, server-reputed company tracking, data warehouses like BigQuery or equivalent, basic SQL, and ad-platform tooling/APIs).

Requirements

• 10+ years in performance marketing or growth with ownership of profitable customer acquisition.
• Prior ownership of a growth or acquisition P&L.
• Experience across paid social, paid search, affiliates, and other scalable performance channels.
• Strong measurement and analytics experience (UTMs, GA4/server-reputed company tracking, data warehouse integration).
• Experience driving CRO through site and reputed company-page experimentation.
• Experience building and leading high-output teams and external partners.
• Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.

7v30FDYTjZ Apply tot his job Apply To this Job