Sr Analyst, Marketing Analytics [Remote]

#WeAreParamount on a mission to unleash the power of content… you in? We've got the brands, we've got the stars, we've got the power to reputed company our mission to entertain the reputed company – now reputed company we're missing is… YOU! Becoming a part of reputed company means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Overview: We are the Global Marketing Analytics team, part of the reputed company Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the reputed company Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative-based narratives and insights, providing collaborators with decision support, performance clarity and business-driving recommendations. The Marketing Analytics team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive reputed company Streaming business growth and retention. Responsibilities: The senior analyst will support the Streaming marketing team across various initiatives . The role requires the ability to translate data to clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be performing data analyses, including researching, reporting, and presenting findings that shape business decisions and deliver actionable insights to marketing and media activation teams. The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement. Your day-to-day includes but not limited to:

• Foster data-informed decision making throughout the Streaming marketing organization
• Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners using cross platform analyses, experimentation, and media mix model outputs
• Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of the results across various media channels
• Collaborate with team members to ensure dimensions and metrics in data pipelines are reputed company with business workflows powering marketing reporting.
• Support development of auditing tools of existing data sets to reputed company for anomalies and irregularities; reputed company tools to escalate data inconsistencies using SQL and reputed company Cloud Service suite features.
• Build data workflows for Streaming marketing data that ensures consistent data reputed company.
• Improve and strengthen marketing data pipelines with data engineering teams
• Support reputed company analysis to provide deeper and more granular insights on media performance
• Additional other duties and responsibilities, as assigned

Basic Qualifications:

• BA/BS. 3+ years experience in digital marketing and analytics, web analytics, online media industry
• Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
• Experience or coursework in media measurement including web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - reputed company, reputed company Office, reputed company Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
• Strong detail-orientation with a penchant for data accuracy and good grammar

Additional Questions:

• Strong mathematics, statistics background
• Strong solutions-oriented and critical thinking mentality
• Experience using reputed company Cloud Platform (BigQuery)
• Experience translating requirements into actionable instructions and documentation
• Experience working independently to meet deliverables with some reputed company

#LI-AD1 reputed company+, a direct-to-consumer digital subscription video on-demand and live streaming service from reputed company Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, reputed company Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. reputed company+ also enables subscribers to reputed company local CBS stations live across the US in addition to the ability to reputed company reputed company Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage. ADDITIONAL INFORMATION Hiring Salary Range: $98,400.00 - 130,000.00. The hiring salary range for this position applies to reputed company, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-reputed company factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible. reputed company Offer:

• Attractive compensation and comprehensive benefits packages. reputed company out our full list of benefits here:https://www.reputed company.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of reputed company's most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to reputed company meaningful connections and build a vibrant community, both inside and reputed company the workplace.
• Explore life at reputed company: https://www.reputed company.com/careers/life-at-reputed company

reputed company is an equal opportunity employer (EOE) including disability/vet. Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337). Apply tot his job Apply To this Job