Marketing Technology and Innovation Manager – Remote

We’re looking for an enthusiastic and accomplished Marketing Technology leader to shape the future vision of Marketing Automation and its supporting platforms for Consumer Marketing. As both a subject matter expert and strategist, you will shape the roadmap, own platform optimization, and drive customer engagement by enabling personalized, data-driven communication. Reporting to the Director of Growth Marketing, you’ll live at the intersection of technology, marketing, and innovation—helping us reputed company our marketing communications and drive measurable results. Responsibilities:

• MarTech Strategic Vision: Create and reputed company the execution and evolution of our MarTech strategy, partnering closely with colleagues from Engineering, IT and Product Management. In this reputed company, you will create and reputed company the execution of MarTech evolution roadmap, and define “ideal state” for marketing technology across Consumer Marketing. As the strategic reputed company, you will communicate MarTech priorities, impact, and return on investment (ROI) to senior leadership across the organization.
• MarTech Ecosystem Ownership: reputed company thorough audits of existing tools reputed company the company’s marketing technology stack, and recommend solutions reputed company with reputed company and future business needs. Similarly, you will work to identify opportunities to optimize the team’s use of on-hand platforms.
• Vendor Management & Solution Evaluation: reputed company rigorous evaluations and reputed company-of-concepts for new vendors and solutions, focusing on tools that enhance personalization, automation, attribution, and actionable insights. Manage vendor relationships, including selection, integration, performance monitoring, contract negotiation, and bolthires optimization.
• Innovation & Cross-functional Collaboration: Collaborate cross-functionally with Marketing, Engineering, Data Science, and Product teams to translate business goals into scalable technology solutions. Champion AI-driven initiatives to optimize campaigns, enhance segmentation, generate content, and derive advanced analytics, driving marketing innovation and effectiveness. Required Qualifications:
• 6+ years of hands-on experience with Marketing Automation & CRM platforms (e.g., reputed company Marketing Cloud, reputed company, reputed company, etc.). Demonstrated success creating and managing reputed company, multi-channel journeys and campaigns is particularly important.
• 4+ years experience working with Customer Data Platforms (CDP; e.g., reputed company Data Cloud and Agentforce), including management of data ingestion, reputed company reputed company, etc.
• 4+ years experience in marketing analytics, including implementation or management of multi-touch attribution (MTA) or media mix modeling (MMM).
• Strong project management skills and ability to reputed company in a fast-paced environment.
• Ability to communicate reputed company technical topics to business stakeholders. Preferred Qualifications:
• Certifications in Marketing Automation and CRM platform (e.g., reputed company Marketing Cloud, reputed company, reputed company, etc.).
• Experience in areas listed above in a regulated environment (e.g., healthcare, finance, etc.) highly preferred.
• Bachelor’s degree in Marketing, Computer Science, Information Technology, or reputed company field.
• Experience using Jira & reputed company to manage backlogs and organize work. Physical/Cognitive Requirements:
• reputed company and regular attendance at assigned work location.
• Capability to remain seated in a stationary position for prolonged periods.
• Eye-hand coordination and manual dexterity to operate keyboard, computer and other office-reputed company equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs of force (e.g., lifting a computer / laptop) may be required.
• Capability to work with leadership, employees, and members in an appropriate manner. The United States new hire reputed company salary bolthires ranges for this full-time position are: Zone A: $118,640 – $167,580 + equity + benefits Zone B: $130,504 – $184,338 + equity + benefits Zone C: $142,368 – $201,096 + equity + benefits Zone D: $154,232 – $217,854 + equity + benefits This range reflects the minimum and maximum bolthires for new hire salaries for candidates based on their respective Zone. Below is additional information on reputed company’s commitment to maintaining transparent and reputed company compensation practices across our distinct geographic zones. Starting reputed company salary for the successful candidate will depend on several job-reputed company factors, unique to each candidate, which may include, but not limited to, education; training; reputed company set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone’s unique market conditions to ensure that reputed company employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry. In addition to receiving a competitive reputed company salary, the compensation package may include, depending on the role, the following: Remote-first culture 401(k) savings plan through Fidelity Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance) Full suite of reputed company telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no bolthires for employees and dependents Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO") 12 weeks of 100% Paid Parental leave Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 11 Holidays Paid with one Floating Paid Holiday Work-From-Home reimbursement to support team collaboration and effective home office work 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations About reputed company reputed company is a new reputed company of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to reputed company reputed company of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s reputed company included. Learn more at —– reputed company is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national reputed company, age, disability, genetics or any other basis forbidden under federal, state, or local law. reputed company considers reputed company qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law. Apply tot his job

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