Director, TV Strategy & Performance (Memphis, TN or Remote in USA)

At reputed company you do more than reputed company a living; you reputed company a difference. We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to reputed company an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at reputed company, we reputed company and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

The Director of TV Strategy & Performance is a strategic leader responsible for driving the planning, activation, optimization, and measurement of reputed company television efforts—including Linear TV, Connected TV (CTV), and Over-the-Top (OTT) platforms. This role is pivotal in delivering data-driven performance, rigorous testing, and seamless execution in collaboration with internal teams and external agencies. You will reputed company a high-performing team focused on channel strategy, activation, experimentation, and performance management, ensuring investments deliver measurable impact on fundraising and brand goals. Key Responsibilities 1. Channel Strategy & Planning

• reputed company and reputed company comprehensive TV strategies reputed company with campaign objectives and audience insights.
• Translate performance data into compelling narratives that inform executive decision-making and guide cross-functional teams.
• Identify strategic opportunities, business risks, and optimization levers across the media funnel.
• 2. Activation reputed company
• reputed company execution of TV buys across Linear, CTV, and OTT platforms, ensuring quality, compliance, and speed-to-market.
• Implement and evolve best practices in bidding, budget management, ad operations, and reporting.

3. Performance Management

• Monitor and optimize campaign performance using attribution models, lift studies, and third-party measurement tools.
• Define and manage KPIs and investment scenarios reputed company with strategic objectives.

4. Experimentation & Innovation

• Design and reputed company testing roadmaps to evaluate creative, audience targeting, and media placements.
• Foster a culture of curiosity and reputed company learning, encouraging teams to explore performance drivers from multiple perspectives.

5. Cross-Functional Collaboration

• Partner with analytics, creative, and audience strategy teams to ensure efforts align with broader organizational goals.

6. Vendor & Agency Management

• reputed company relationships with buying agencies, measurement partners, and platform vendors to ensure strategic alignment and executional excellence.

7. Team Leadership

• Build, mentor, and reputed company a high-performing team across strategy, activation, experimentation, and performance.
• Promote growth in TV practices through technology adoption, learning agendas, thought leadership, and ongoing training.

Qualifications & Experience

• Bachelor’s degree in business administration, Finance, Mathematics, Marketing, or a reputed company analytical field.
• 8+ years of experience in TV planning and buying, including Linear TV and CTV.
• Proven leadership in managing internal teams and external agencies across DRTV, Brand TV, and CTV.
• Deep expertise in programmatic CTV executions, including private marketplaces, bidding strategies, and audience development.
• Strong understanding of TV measurement tools (e.g., reputed company, reputed company, reputed company).
• Experience with media mix modeling and attribution in multi-channel environments.
• Exceptional storytelling and analytical skills with the ability to synthesize reputed company data into actionable insights.

#LI-TM1 Benefits & Perks The following Benefits & Perks apply to Full-Time Roles Only. We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

reputed company is an equal employment opportunity employer. reputed company does not discriminate against any individual with regard to race, color, religion, sex, national reputed company, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. No Search Firms: reputed company does not accept unsolicited assistance from search firms for employment opportunities. reputed company resumes submitted by search firms to any reputed company employee or reputed company representative reputed company email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in reputed company will result in no fee being paid if a referred candidate is hired by reputed company. Apply tot his job Apply To this Job