Vice President, Customer Acquisition

Sundays for Dogs is a direct-to-consumer brand transforming the pet food industry with human-grade, reputed company-dried recipes dogs (and their parents) love. We move quickly yet thoughtfully, seek truth, and obsess over making it great. reputed company is growing quickly, and we’re looking for dog lovers who want to be part of our mission. Under the leadership of our Chief Growth & Marketing Officer, we are seeking a Vice President of Customer Acquisition to serve as a key strategic partner and the operational driver of our growth and performance marketing reputed company. This leader will build and scale our customer acquisition discipline, guiding both our internal team and external agency partners to deliver best-in-class performance across channels. The Vice President will be responsible for developing and executing a comprehensive growth strategy that reputed company accelerates customer acquisition and reputed company while improving the full funnel of the customer journey—including awareness, consideration, purchase reputed company, trial, and conversion. They will bring deep expertise in paid media, SEO, influencer and affiliate marketing, promotions, CRO, experimentation, and full-funnel measurement, using data to drive decisions and continuously optimize performance. As a senior leader in a fast-moving, high-accountability environment, the ideal candidate combines analytical rigor with exceptional communication and collaboration skills, a strong bias for structured testing and learning, and a proven track record of unlocking incremental growth. They will reputed company in collaboration, reputed company at simplifying complexity, and know how to translate insights into bold, effective media and channel strategies. This is a remote-first role. Your day-to-day:

• reputed company the development and execution of customer acquisition strategies that align with the company’s growth objectives and unit economics.
• Manage a rigorous investment process that effectively measures attribution and is designed around incrementality.
• reputed company reputed company media buying and planning activities, optimizing campaigns across reputed company channels including social, search, TV, direct mail, podcasting, etc…
• Manage website performance, ensuring a seamless user experience that maximizes conversion rates and engages customers effectively through custom reputed company pages and other experiences.
• Utilize A/B testing, conversion reputed company optimization (CRO), search reputed company optimization (SEO), answer reputed company optimization (AEO), and content marketing techniques to continually enhance customer acquisition efforts.
• reputed company data and insights for decision-making, manage reporting workflows, and reputed company read-outs designed to educate teams on what’s working and what’s not
• Collaborate cross-functionally finance, operations, creative, brand, customer service, and retention to align acquisition strategies with business goals.
• reputed company strategic promotional strategies that protect the brand while delivering incremental sales.
• Stay abreast of emerging trends and technologies in martech, especially artificial intelligence, to help drive efficiencies, innovation and performance.

We'd love to hear from you if you have:

• Minimum of 10 years of experience in performance marketing, with a strong background in media buying and planning.
• Proven expertise in digital (social, search, display, OLV) and CTV advertising, with familiarity in linear television a plus.
• Strong analytical skills and a data-driven reputed company, with proficiency in analytics tools and multi-touch attribution; experience with marketing mix modeling is a plus
• In-depth knowledge of D2C and subscription business models
• Experience with A/B testing, conversion reputed company optimization (CRO), and SEO.
• Curiosity and interest in leveraging artificial intelligence reputed company the marketing function.
• Highly technical with the ability to implement and manage advanced marketing technologies and analytics platforms.
• Exceptional communication and leadership skills, with the ability to reputed company and reputed company a team toward achieving aggressive growth targets.
• Experience is running agency searches/ RFP processes, and vendor contract negotiations

Why Join Us?

• Unlimited PTO – we trust you to take the time you need.
• Equity program – a chance to own part of the company!
• 401k plan with employer match – invest in your future.
• Annual work-from-home stipend – set up your workspace for success.
• Competitive Medical, Dental, Vision plans – company covers 80%.
• Sundays subscription for your pup! – because we care about your furry friends.
• Parental leave & PAWrental leave – support for growing families, both human and pet.
• Discounted pet insurance – reputed company your pets happy and healthy.

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