[Remote] CRM Acquisition and Engagement Manager

Note: The job is a remote job and is open to candidates in USA. Shutterfly, through its brand Spoonflower, aims to inspire creativity by offering unique products related to color and pattern. The CRM Acquisition and Engagement Manager will be responsible for defining and executing the CRM strategy, managing campaigns across the customer lifecycle, and driving engagement through automated and editorial campaigns.

Responsibilities

• Define CRM strategy that delivers against CRM revenue targets, leveraging combination of automated journeys (e.g., Welcome Series), editorial campaigns, and promo campaigns.
• Develop strategy for continued list growth to increase CRM reach.
• Serve as the internal subject matter expert on CRM best practices and marketing automation capabilities.
• Ensure full alignment between CRM strategy and business strategies for Wallpaper, Fabric, Home Decor, and Trade.
• Maintain comprehensive CRM calendar outlining all CRM touchpoints with customers
• Design and implement automated journeys tailored to customer behavior, including onboarding, nurture, cross-sell, re-engagement, and loyalty campaigns.
• Develop messaging frameworks and triggers across lifecycle stages to drive acquisition, engagement, conversion, and retention.
• Lead the creation and execution of dynamic email and SMS campaigns using SFMC (Journey Builder, Automation Studio, Email Studio, and Mobile Studio).
• Manage all aspects of email and SMS production—including creative briefings, QA, testing, rendering, and launch.
• Partner with Creative, Merchandising, and Marketing teams to develop content that is visually compelling and aligned with brand guidelines.
• Manage offshore email builder against campaign and initiative deadlines, ensuring on-time and efficient QA and deployment.
• Partner with compliance and legal to ensure data privacy regulations (GDPR, CAN-SPAM) are followed in all campaigns.
• Drive channel performance through A/B testing strategies and continuous experimentation with timing, subject lines, content, and segmentation logic.
• Build and refine audience segmentation strategies using SFMC data extensions and SQL queries.
• Maintain list hygiene and optimize list growth tactics while monitoring deliverability and engagement metrics.
• Collaborate with Data Analysts to identify key behavioral triggers and cohort trends to inform segmentation strategies.
• Track performance against Email and SMS targets, incl. financial metrics (e.g., channel revenue, ROAS, MOAS, AOV) and engagement metrics (e.g., # of sends open rate, CTR, conversion rate, site traffic, opt-ins/-outs)
• Develop performance dashboards and deliver weekly campaign reports with actionable insights.
• Understand drivers of performance and formulate scalable, data-driven actions plans to course-correct. Skills
• 5-7 years of hands-on experience in email marketing, CRM, or lifecycle marketing—preferably within e-commerce or a digitally native brand.
• Proficiency with Salesforce Marketing Cloud required — including Journey Builder, Email Studio, and Automation Studio.
• Strong technical skills: AMPscript, SQL, HTML/CSS for personalization, segmentation, and troubleshooting.
• Proven track record of building and scaling automated lifecycle programs that improve retention and LTV.
• Excellent understanding of analytics and reporting tools (e.g., Looker, Adobe Analytics, SFMC Analytics).
• Detail-oriented with exceptional project management, organizational, and time-management skills.
• Comfortable collaborating across departments and influencing stakeholders at various levels.
• Passionate about continuous testing, learning, and improvement.
• Strong interest in the Spoonflower categories Wallpaper, Fabric, Home Decor.
• Salesforce certifications: Marketing Cloud Email Specialist or Salesforce Administrator.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience with SMS platforms like Attentive or similar is a plus.
• Familiarity with eCommerce metrics and funnel analytics.

Benefits

• Bonus incentive
• Health benefits
• 401K program
• Other employee perks Company Overview
• Shutterfly is a photography company provides products and services to preserve their memories and sharing stories. It was founded in 1999, and is headquartered in Redwood City, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship
• Shutterfly has a track record of offering H1B sponsorships, with 33 in 2025, 45 in 2024, 59 in 2023, 83 in 2022, 53 in 2021, 50 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job

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