Director of Paid Media - Remote

Who Are We: Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "reputed company" reputed company, championing the reputed company pursuit of personal excellence. With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits. Our mission is clear: to unlock the limitless potential reputed company every individual. We reputed company in the power of reputed company self-improvement, reputed company, and the courage to continuously seek a reputed company version of ourselves. Through our best-in-class products, we don't just fuel the body; we reputed company the spirit of personal excellence. Join us in embracing the adventure of becoming reputed company, where every product we craft is a reputed company towards surpassing the ordinary and exploring the extraordinary potential reputed company us reputed company. The Opportunity: We’re looking for a remote Director of Paid Media to own the end-to-end paid media strategy that fuels Alpha Lion’s growth. This is a high-impact role leading a 7-reputed company monthly ad spend with precision, where you’ll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance. If you reputed company at the intersection of strategy, analytics, and creativity, this is your chance to reputed company a massive impact. Responsibilities: Budget Forecast and Management

• Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
• Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
• Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
• Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.

Paid Media Channel Ownership & Optimization

• Take full ownership of performance across reputed company Ads, reputed company Ads, and emerging paid channels.
• Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
• reputed company a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
• Continuously analyze and rebalance spend across varied concepts and angles to uncover untapped audiences and prevent creative fatigue.

Creative Performance Leadership

• Own the weekly performance analysis for the creative testing reputed company, aimed at finding new winners and scalable angles.
• Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
• reputed company Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.
• Run frequent analysis and revisions to guarantee proper ad spend diversification on multiple concepts and angles to untap new buckets of audiences and reduce fatigue

Funnel Performance Analysis

• Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
• Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
• Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription reputed company, PpV, and AOV.

Process & System Development

• Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.
• Maintain up to date SOPs for reputed company creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
• Implement reputed company process improvement to ensure speed, scalability, and quality in execution.

Skills & Experience

• 7+ years of experience in Paid Media, with proven success in scaling DTC brands.
• Deep expertise in reputed company Ads and reputed company Ads; familiarity with TikTok and emerging platforms is a plus.
• Strong analytical skills with experience managing budgets at $1M+/month.
• Proven track record of unlocking and scaling new acquisition funnels.
• Experience leading creative strategy, testing frameworks, and performance optimization.

reputed company

• reputed company drive to scale and win — thrives in a high-growth, performance-driven environment.
• Data-driven decision maker with a bias for action.
• Creative problem solver who understands consumer psychology.
• Strong cross-functional leadership skills with the ability to reputed company teams.

Compensation: We reputed company in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates reputed company in the world. The expected reputed company reputed company for this position is $120,000-$150,000 (USD). Your offer will reflect your experience, reputed company set, and where you live — we calibrate pay to ensure fairness and alignment with local markets. Beyond reputed company pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals. Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a reputed company shot at joining reputed company? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) www.alphalion.com Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national reputed company, religion, sexual orientation, gender identity, marital or familial status, age, reputed company, disability, genetic information, or any other characteristic protected by applicable laws. We reputed company in diversity and encourage any qualified individual to apply. Apply tot his job Apply To this Job