[Remote] Senior Media Manager - Paid Search & Social (Meta Ads & Google Ads)

Note: The job is a remote job and is open to candidates in USA. Adspace® is a company focused on delivering excellent results through paid media strategies. The Senior Media Manager will lead efforts in managing Paid Search and Paid Social campaigns, ensuring effective communication and strategy implementation to drive client success.

Responsibilities

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads on both Paid Search and Paid Social media accounts
• Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace
• Ensure SEO and CRO basics are in place
• Manage between 10-15 paid media accounts on behalf of Adspace clients, with aggregate monthly spending ranging between $25,000 - $500,000
• Utilize Google Analytics, Google Search Console, Ahrefs, and SEMRush to develop insights and action items intended to increase our clients’ revenues
• Staying informed with Paid Media industry best practices, new trends and technologies, and platform updates
• Monitoring purchased media to ensure that the advertisements appear as planned across high-quality publisher sites
• Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate them to the client
• Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance
• Developing advertisement copy for paid media campaigns with the ultimate objective of generating action, interest, and engagement from the targeted audience
• Continuously monitor, identify, and improve all three components of the AdWords Quality Score: Ad Relevance, Expected CTR, and Landing Page Experience
• Assure keyword targets, landing page content, and text ad copy are all in close alignment and optimized
• Preparing design assets for Google Display Network campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on raw images
• Assure conversion tracking is QA’ed within AdWords to track all pertinent events within the sales funnel
• Monitor and test campaign SMART bidding strategies: Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, and more
• Create and implement campaign A/B test experiments to identify optimal campaign settings
• Daily completion of all administrative tasks such as Timesheets and Weekly Wins
• Recording all client-facing tasks and deliverables in internal project management software
• Implementation and continuous maintenance of the Alpha Beta campaign structure to ensure ad spend is focussed on top-performing keywords while the Beta campaigns continue to play an R&D role by uncovering new top-performing keywords

Skills

• At least 5 years of paid media agency experience across multiple channels
• Extensive knowledge and experience in both the strategy and tactics of Paid Media
• Knowledge and hands-on experience with Meta Ads
• Knowledge and hands-on experience with Google Ads
• Knowledge and hands-on experience with TikTok Ads
• Knowledge and hands-on experience with Amazon Ads
• Knowledge and hands-on experience with Pinterest Ads
• Knowledge and hands-on experience with Bing Ads
• At least 5+ years of agency experience managing Paid Search and Paid Social campaigns at an agency or e-commerce brand
• Proven leadership experience with an ability to recruit, hire, manage, and develop a high-performing team
• A comprehensive understanding of Meta Ads, Google Ads, Tiktok Ads, and Amazon Ads including but not limited to: ad auction, bidding types, general advertising ecosystem, copy & creative, best practices, bid and optimization strategies, and campaign objectives
• Experience in media planning, buying, and/or analysis with budgets exceeding $100k monthly
• Strong understanding of Google Analytics and eCommerce view
• Analyzed and reported on digital media accounts and campaign trends
• Proven track record of retaining paid media accounts in previous experience
• Success in growing and scaling Paid Search campaign budgets in previous experience
• Strong work ethic
• Demonstrated problem-solving capabilities in a client-facing role
• Professional and respectful demeanor towards internal and external business partners
• Effective time management in a professional setting
• Can effectively collaborate in a team environment
• Integrity and optimism, regardless of the situation
• Use information, data, and resources to proactively identify and solve problems to get the job done
• Experience utilizing heatmapping tools (such as HotJar, CrazyEgg, etc.) to improve user experience and efficiency a Plus
• Bachelor's degree or equivalent preferred

Benefits

• 401k Matching
• Health, Dental & Vision Insurance
• Unlimited Paid Vacation
• Free Learning & Training

Company Overview

• We are a full-service strategy, design and digital marketing agency that helps emerging and established brands grow faster. Let's grow together. It was founded in 2017, and is headquartered in Austin, Texas, USA, with a workforce of 2-10 employees. Its website is https://adspaceagency.com.

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