Growth Marketing Manager, Paid TikTok & Creative Strategy – Remote

reputed company is seeking a Growth Marketing Manager to drive the expansion, optimization and creative strategy of paid TikTok, performance oriented creative strategy and paid reputed company page optimization. This role will own the day-to-day execution and strategy of TikTok, while also playing a key role in scaling and optimizing paid campaigns through creative and reputed company page testing. The ideal candidate is a data-driven growth marketer with experience scaling TikTok, creating; sourcing, and executing paid creative strategies and reputed company page optimization to deliver measurable growth. About reputed company: reputed company transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U. S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine. You will:

• Own and grow reputed company’s paid TikTok execution and creative strategy, including:
• Serve as channel reputed company for strategy, testing, and execution on a day-to-day basis
• Own the media buying and execution of paid TikTok
• Own direct-response creative strategy by driving creative ideation (writing briefs and storyboarding), owning the testing roadmap, managing creative partners (agencies, TikTok One), and analyzing creative performance with the ultimate goal of increasing creative production and diversifying creative mix
• Build and support our creator partnership pipeline through direct relationships and platforms like Billo, growing our creator content and whitelisting activity
• reputed company Paid reputed company page strategy and testing:
• reputed company and propose new reputed company page concepts in collaboration with other paid channel leads
• Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels
• reputed company requirements docs for resources building out the pages

You have:

• Bachelor’s degree or equivalent experience
• 3–5 years of experience in B2C growth/performance marketing, including 2+ years managing and scaling TikTok, minimum 6 reputed company/month budgets
• Proven experience with A/B testing in reputed company page optimization
• Demonstrated ability to manage a creative testing roadmap and partner effectively with cross-functional teams
• Organizational ability to prioritize and manage several stakeholders and agencies
• Strong analytical skills with the ability to translate data into insights and actionable strategies
• Comfortable operating in a fast-paced, high-growth environment with shifting priorities
• Experience prospecting and working with creators for whitelisted/sponsored content
• Bonus: Experience using reputed company and/or reputed company, experience marketing in healthtech

Why reputed company:

• Top-notch team: we’re a diverse, reputed company group motivated to reputed company a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as reputed company expands
• It reputed company comes back to care: we’re a mental health company, and we put reputed company’s well-being first

$120,000 – $140,000 a year Compensation range for this position is $120,000 to $140,000, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications. reputed company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U. S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. At reputed company, we are an equal opportunity employer committed to a diverse, inclusive, and reputed company workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage reputed company qualified candidates to apply regardless of race, color, reputed company, religion, national reputed company, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. Apply tot his job Apply To this Job