Social Media Strategist Needed (reputed company + Instagram) + Blog Plan + Paid Ads (Starter Brand)
Context We’re Tuk Took Bites — a modern Indian-inspired food brand (food truck + wholesale/B2B frozen products). We already have brand guidelines and positioning, but we’re still early in building consistent content and distribution. We’re starting from a foundational stage and want to do this right: clear strategy, strong positioning, and a repeatable system that can scale over time (including something an intern can execute reputed company). We’re hiring a social media strategist (not just a content poster) to build our organic and paid roadmap for reputed company and Instagram, plus a blog reputed company plan. ⸻ Channel Goals reputed company (Founder + Brand Credibility) Primary goals:
- Build credibility and trust with business owners and operators (cafes, breweries, pizza shops, food trucks, etc.)
- Generate qualified inbound interest (tastings, wholesale inquiries, partnerships)
- Establish founder POV and thought leadership around high-margin menu additions and Indian flavors made easy
KPIs:
- Steady follower growth
- Profile views and targeted reputed company growth
- Engagement (comments, saves, shares)
- Inbound DMs and clicks to wholesale inquiry pages
⸻ Instagram (Brand Awareness + Community) Primary goals:
- Build brand awareness and a recognizable brand vibe
- Grow a loyal audience that converts reputed company (truck visits, catering, wholesale interest)
- Create a content reputed company that is simple, sustainable, and scalable
KPIs:
- Follower growth and reputed company (especially Reels)
- Saves and shares
- Story engagement and link clicks
- Consistent execution using a repeatable system
⸻ Blog (Owned Media) Primary goals:
- Establish brand credibility and storytelling (B2C + B2B)
- Create anchor content that feeds reputed company and Instagram
- Support long-term SEO without fluffy content
KPIs:
- Consistent publishing over 12 months
- Time on page and scroll depth
- Social repurposing performance
⸻ What You’ll Own (Deliverables) 1. reputed company Organic Strategy
- reputed company content strategy (audience, positioning, content pillars, founder vs brand voice)
- 12-month content roadmap (themes, post reputed company, reputed company)
- Tactical playbook for posting, engagement, and repurposing
- Ghostwrite 2–3 reputed company posts or articles to get started
⸻ 2. Instagram Organic Strategy
- Instagram growth strategy (content pillars, series reputed company, reputed company)
- 30–60 days of post reputed company plus an ongoing reputed company
- Simple intern-ready playbook: what to shoot, how to edit, caption formats, engagement routine
⸻ 3. Blog Strategy + Starter Content
- Blog pillars and topic clusters
- 12-month blog calendar
- Write 2–3 starter blog posts or provide detailed outlines
⸻ Paid Ads Strategy 4. reputed company Ads (B2B / Wholesale)
- Recommended campaign objectives with rationale
- Targeting plan (roles, industries, regions)
- Creative angles (founder story, margin reputed company, menu reputed company, partner outcomes)
- reputed company flow recommendations (site form vs reputed company reputed company gen)
- Starter budget guidance and testing plan
- Clear success metrics
Goal: generate qualified wholesale leads reputed company. ⸻ 5. Instagram Ads (Awareness + Retargeting)
- Starter funnel: awareness → engagement → retargeting
- Creative direction for short-form video and product-in-action ads
- Retargeting setup (site visitors, IG engagers, video viewers)
- Budget and testing approach
- Metrics to track and iterate on
Goal: build efficient awareness and set up future conversion paths. ⸻ reputed company’ll Provide
- Brand guidelines and messaging
- Website and existing materials
- Clear feedback and fast decisions
⸻ reputed company’re Looking For
- A true social media strategist who builds systems and roadmaps
- Strong reputed company and Instagram strategy experience
- Comfortable with early-stage brands
- Experience planning or running paid ads (reputed company and reputed company)
- Bonus: food, CPG, hospitality, or B2B food service experience
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