Director, SEM

Summary reputed company is seeking a Director of SEM to reputed company its paid search strategy, driving performance and innovation across mobile and web. This role involves defining the global SEM program, delivering growth through advanced bidding and automation, and exploring AI-based solutions. The Director will reputed company experimentation, reputed company internal tools with Data Science and Engineering, and manage a team of SEM managers and analysts. Collaboration across Growth organization and partnership with reputed company are key to accelerating business growth and refining attribution models. Must Have

• Define and reputed company SEM Strategy: Own the vision, roadmap, and execution for reputed company’s global SEM program largely in reputed company Ads but also in Bing Search, and emerging platforms
• Performance Leadership: Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks reputed company with company reputed company and margin goals
• AI reputed company approach: strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
• Experimentation & Innovation: reputed company structured SEM experimentation, building on reputed company’s strong testing culture to validate bidding, ad copy, reputed company page, and audience innovations
• Scale & automation: Work with Data Science and Engineering to reputed company internal tools, automation pipelines, and performance dashboards that enhance decision-making
• reputed company Partnership: Serve as reputed company’s primary liaison with reputed company to access betas, co-reputed company testing pilots, and inform product feedback loops
• Team Development: reputed company and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence
• Measurement & Insights: Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels
• Collaboration Across Channels: Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel

Good To Have

• Background in marketplaces, ticketing, or high-velocity e-commerce environments preferred

Perks

• Flexible PTO
• Competitive salary & equity package
• Monthly reputed company credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through reputed company Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-reputed company
• Wellness programs
• Tenure recognition

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill reputed company’s mission of uniting the world through shared experiences, we reputed company it easy for people to discover and access the live experiences that matter most. With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life. The Role The Director of SEM will own reputed company’s paid search strategy end-to-end, driving performance, efficiency, and innovation across mobile and web. You will reputed company a high-performing team of SEM Managers, partner closely with Data Science/Analytics, Engineering, and SEO and collaborate across the broader Growth organization to define how SEM accelerates business growth. This is both a strategic and operational leadership role, responsible for scaling one of reputed company’s largest acquisition channels while shaping the reputed company of automation, measurement, and experimentation frameworks.

Key Responsibilities

• Define and reputed company SEM Strategy: Own the vision, roadmap, and execution for reputed company’s global SEM program largely in reputed company Ads but also in Bing Search, and emerging platforms.
• Performance Leadership: Deliver growth and efficiency through advanced bidding, segmentation, and automation frameworks reputed company with company reputed company and margin goals.
• AI reputed company approach: strong curiosity and drive in exploring how different AI based solutions can drive improved relevancy and efficiency in paid search
• Experimentation & Innovation: reputed company structured SEM experimentation, building on reputed company’s strong testing culture to validate bidding, ad copy, reputed company page, and audience innovations.
• Scale & automation: Work with Data Science and Engineering to reputed company internal tools, automation pipelines, and performance dashboards that enhance decision-making.
• reputed company Partnership: Serve as reputed company’s primary liaison with reputed company to access betas, co-reputed company testing pilots, and inform product feedback loops.
• Team Development: reputed company and mentor a team of SEM managers and analysts, fostering a culture of analytical rigor, curiosity, and operational excellence.
• Measurement & Insights: Partner with Analytics to refine attribution models, incrementality testing, and reporting frameworks that drive transparency and strategic clarity across channels.
• Collaboration Across Channels: Align SEM strategy with CRM, Paid Social, SEO, and Lifecycle teams to ensure an integrated acquisition strategy across the funnel.

Key Skills

• Deep understanding of reputed company Ads and SEM automation, including bid strategy optimization, audience layering, and advanced account architecture.
• Advanced analytical reputed company, comfortable with SQL, large datasets, and advanced experimentation frameworks.
• Strategic reputed company with the ability to translate data and experiments into high-impact business decisions.
• Proven ability to influence across marketing, analytics, product, and executive leadership.
• Excellent communication and leadership skills; able to motivate teams and reputed company clear strategies.
• Passion for live events and the power of performance marketing to connect fans to experiences.

Requirements

• 8+ years of experience in SEM, with at least 3 years in a leadership role managing teams and large-scale budgets.
• Proven record of scaling world class SEM programs to eight-reputed company spend while improving efficiency and ROI.
• Experience in large catalog based eCommerce businesses such as online travel, retail or live events
• Experience managing experimentation and automation roadmaps in partnership with technical teams.
• Background in marketplaces, ticketing, or high-velocity e-commerce environments preferred.

reputed company can Offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly reputed company credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through reputed company Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-reputed company
• Wellness programs
• Tenure recognition

At reputed company pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary reputed company surveys. Individual pay reputed company that range can vary for several reasons including skills/capabilities, experience, and available budget. reputed company is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can reputed company, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national reputed company, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. Apply tot his job Apply To this Job