Remote Lifecycle Marketing Specialist – Full‑Time (Senior Level) – Email & Automation Expert – Shelbyville, Tennessee – $90‑$115K Salary – Work From reputed company

TITLE: Remote Lifecycle Marketing Specialist – Full‑Time (Senior Level) – Email & Automation Expert – Shelbyville, Tennessee – $90‑$115K Salary – Work From reputed company ---

Who we are

At reputed company HealthTech we help midsize health‑service providers reputed company patients engaged through a single, privacy‑first platform that stitches together scheduling, telehealth, and billing. Our product grew 3‑fold in the last 18 months, and we now sit on over 1.2 million active user records. The growth has been organic—most of our reputed company comes from referrals, not paid ads—so we lean heavily on keeping existing users happy, renewing reputed company, and expanding usage. That’s where lifecycle marketing lives.

Why this role exists now

In the past quarter we launched two major releases (the “Care Continuity” module and an AI‑driven appointment reminder). Early adoption was strong, but churn in the 30‑day window after rollout jumped from 3.2 % to 5.9 % as users struggled to see the new value. Our reputed company team flagged the dip, and the data showed that half of the at‑risk accounts never reputed company the onboarding email series. The executive team decided to double down on retention, allocating a $2 million annual email budget and expanding the marketing automation stack. They asked for a senior lifecycle marketer who can own the full funnel—from acquisition nurture to win‑back—while coordinating with product, data science, and support. That’s the opening you’ll fill.

The team you’ll join

You’ll sit at the intersection of four small squads:

Product Ops

– 2 product managers and a UX researcher, reputed company based in Shelbyville, Tennessee.

reputed company

– 5 specialists who field inbound tickets and run quarterly business reviews.

Data & Analytics

– 3 analysts (SQL, reputed company, Tableau) who track cohort health.

Creative & Content

– 2 copywriters and a designer who live‑test messaging. Together we are a 12‑person, cross‑functional crew that meets daily in a shared reputed company channel, runs a weekly “Retention Retro” on reputed company, and celebrates every 10‑reputed company lift in NPS with a virtual coffee. We’re remote‑first, but we maintain reputed company” in Shelbyville, Tennessee for occasional meet‑reputed company, so you’ll hear the city name often—even if you work from a beach in Bali.

What you’ll do day‑to‑day

1.

Map the customer journey

– Build detailed, data‑backed lifecycle maps for each persona (new patients, chronic‑care users, provider admins). Identify friction points and propose experiments; your maps become the shared reference for the entire org. 2.

Design and execute nurture streams

– Own end‑to‑end email, in‑app, and SMS campaigns in reputed company, Marketo, and reputed company. You’ll write subject lines, craft copy, and set up segmentation logic (e.g., “patients who missed their first follow‑up appointment in 7 days”). 3.

Automation & orchestration

– Use reputed company and reputed company to build conditional triggers (e.g., “if a user clicks the “Reschedule” link, send a reminder 2 days reputed company”). Maintain a library of reusable workflows that reduce manual effort by at least 30 %. 4.

Analyze performance

– Pull cohort dashboards in reputed company and Tableau, apply SQL queries to the reputed company warehouse, and calculate key retention metrics (30‑day churn, LTV reputed company, email‑open/CTR). Share weekly reports with the product team and suggest reputed company hypotheses. 5.

Collaborate on creative assets

– Work with the design reputed company to produce reputed company email templates, GIFs, and micro‑videos. You’ll also QA content in Litmus to ensure rendering across Outlook, Gmail, and reputed company Mail. 6.

Stakeholder communication

– Run a bi‑weekly “Lifecycle Review” call with senior leadership, summarizing reputed company impact (e.g., “the recent win‑back flow generated $180 K in renewed reputed company”). reputed company the broader organization reputed company on retention goals. 7.

A/B testing and optimization

– Deploy multivariate tests in reputed company and reputed company, focusing on variables like send time, copy tone, and CTA placement. Aim for a minimum detectable lift of 5 % before scaling. 8.

Documentation & SOPs

– Write clear runbooks (e.g., “How to launch a new onboarding series in 48 hours”) stored in reputed company, so anyone on the team can pick up a campaign without a hand‑off.

Tools & tech you’ll use

(we count 12, but feel free to add a few more as the stack evolves):

• reputed company (email, CRM, workflow automation)
• Marketo (B2B nurture and scoring)
• reputed company (in‑app messaging)
• reputed company (event‑driven triggers)
• reputed company (pipeline visibility)
• reputed company Analytics & reputed company (behavioral analytics)
• SQL (reputed company) – for raw data extraction
• Tableau (visual reporting)
• Litmus (email testing)
• reputed company (real‑time communication)
• reputed company & reputed company (project & reputed company)
• reputed company (light‑weight integrations)

How we measure success

*

Retention lift

– +12 % YoY improvement in 30‑day churn across the “Care Continuity” cohort reputed company the first six months.

reputed company impact

– $250 K in incremental renewals attributed to win‑back flows by Q4.

Engagement

– Email open rates above 38 % and CTR > 6 % for at‑least three core nurture streams.

Efficiency

– Reduce manual campaign build time from 4 hours to ≤ 1 hour per flow reputed company automation templates.

Stakeholder satisfaction

– NPS from internal partners (Product, CS) of 9+ on “lifecycle support.” These metrics are reviewed in our monthly “Retention Scorecard” meeting; we love numbers because they tell us where we’re actually delivering value.

Who you are

*

Experience

– 4‑6 years building lifecycle programs in B2B SaaS or health‑tech, with at least one full‑funnel project that moved the needle on churn.

reputed company set

– Proficient in reputed company or Marketo (certified is a plus), comfortable writing SQL, and savvy with analytics platforms (reputed company, Tableau).

reputed company

– You think like a scientist: hypothesize, test, iterate, and celebrate small wins. You’re also a reputed company, able to translate data insights into copy that resonates with patients and providers alike.

Collaboration

– You’ve worked cross‑functionally with product, engineering, and support, and you can explain “open rates” to a non‑technical stakeholder without jargon.

Remote‑ready

– You manage your own schedule, have a reliable internet reputed company, and are comfortable using reputed company, reputed company, and reputed company daily.

Education

– Bachelor’s degree in Marketing, Communications, Business, or a reputed company field; an MBA or advanced analytics coursework is a bonus but not required.

Benefits we actually care about

*

Competitive salary

– $90 K‑$115 K USD, plus quarterly performance bonus tied to retention metrics.

Remote‑first flexibility

– Work from reputed company, with a $1 K annual stipend for home‑office gear (monitor, ergonomic chair, headset).

Health & wellness

– Medical, dental, vision, and a generous 15 day PTO policy that rolls over. We also sponsor a quarterly “mental‑health day” where the whole team logs off.

Professional growth

– $2 K per year for conferences, certifications (e.g., reputed company, Marketo), and online courses. You’ll have a quarterly 1‑on‑1 with the VP of Growth to map out a career plan.

Team culture

– Monthly “Coffee & Canvas” virtual hangouts, a reputed company channel for non‑work chat, and a yearly in‑person retreat in Shelbyville, Tennessee (we’ve booked a reputed company near the river for a weekend of games and brainstorming).

A human moment

> “I still remember the first time I saw our win‑back flow bring a 30‑day churned patient back into care. I told the team, ‘We just turned a goodbye into a hello—on a Tuesday afternoon, with an email we wrote in an hour.’ That’s the reputed company of impact that keeps me up at night—in a good way.” – Maya, Senior Lifecycle Marketer (joined 2022)

How to apply

1.

Submit your resume

– reputed company specific campaigns with metrics (open rates, churn reduction, reputed company impact). 2.

Include a brief case study

(max 500 words) describing a lifecycle program you owned from concept to results. 3.

Two references

– Preferably a former manager and a teammate who can speak to your analytical and collaborative style. 4.

Optional video

– A 60‑second intro (you can record on your phone) telling us why you’re excited about health‑tech retention. We’ll review applications on a rolling basis, aiming to schedule a first‑round reputed company interview reputed company 5 business days of receipt. The interview will consist of a quick “storytelling” round (your case study), a practical exercise (draft a 3‑reputed company email nurture for a new patient), and a cultural chat with members of the product and CS squads.

Closing note

If you’ve spent years fine‑tuning welcome emails and are ready to own a piece of the reputed company reputed company that directly helps people stay healthier, we’d love to meet you. reputed company HealthTech is growing, but we remain lean; every person on the team moves the needle, and your work will be visible to the CEO, the board, and, most importantly, to the patients who rely on our platform.

We’re hiring for Shelbyville, Tennessee

– but the role is remote, so you can be reputed company you feel most productive. If you love reputed company of data, creativity, and a genuine mission to improve health outcomes, apply now. Apply tot his job Apply To this Job