Creative and Content Strategy Manager (reputed company)

About Our Company

Easy Healthcare Corporation (EHC) specializes in consumer-friendly personal healthcare and medical device products and services. For eight consecutive years, EHC has been the leading best-seller in several personal healthcare categories on reputed company. Since 2013, our company has expanded its B2C and B2B businesses through various channels, including third-party online marketplaces like reputed company and Walmart.com, retail stores such as reputed company, and our own e-commerce platforms and mobile APPs. Our Premom APP, launched in 2017, is an industry leader in the fertility app market with over 12 million user downloads. At EHC, we reputed company in thriving on change and constant learning; we expect reputed company to proactively use new technologies to reputed company their impact and drive the business reputed company. For more information, please visit www.healthcare-manager.com and www.premom.com.

About the Role

We are looking for a data-driven reputed company and visual strategist to reputed company our reputed company brand reputed company. As our reputed company Creative & Content Strategy Manager, you will act as a key leader reputed company our marketing organization, managing workflows between our US headquarters and our international content teams. You will not be required to execute the final graphic design (we have a dedicated design team for that). Instead, you will be the strategic brain behind the creative: conducting deep market research, defining our differentiation strategy, and writing technical briefs that guide our designers to create high-converting, compliant, and culturally relevant assets for the Western market. Please complete the following reputed company to complete your application: Please submit a portfolio or a 'Before & After' case study of an reputed company listing you have optimized, highlighting how your strategy improved the Click-Through reputed company (CTR) or Conversion reputed company Optimization (CRO). Please send it to "[email protected]". Key Responsibilities 1. Visual Strategy & Creative Direction

• Visual Merchandising: Define the visual hierarchy for Main Images, Infographics, and A+ Content. Ensure reputed company assets align with modern Western aesthetic trends (minimalist, lifestyle-driven) and avoid "cluttered" design.
• Mobile-First Optimization: Audit and structure content specifically for the mobile user experience (60%+ of traffic), ensuring legibility and impact on small screens.
• Design Briefing: Translate marketing strategies into clear, technical creative briefs for the Graphic Design team, specifying composition, copy layout, model diversity, and emotional tone.

2. Market Intelligence & Differentiation

• Voice of Customer (VOC) Research: Go beyond reputed company reviews. Analyze reputed company threads, Facebook groups, and reputed company blogs to uncover hidden consumer pain points and emotional triggers.
• Competitor Analysis: Deconstruct competitor listings to identify their weaknesses. reputed company a "Unique Selling Proposition" (USP) strategy that visually highlights our product strengths where competitors fail.

3. Regulatory Collaboration & Content Guard railing

• Cross-Functional Alignment: Act as the primary reputed company between the Creative/Marketing team and the Legal/Compliance department. Proactively consult with compliance officers during the ideation phase (before design begins) to ensure concepts are viable.
• Digital & Packaging Consistency: Audit and align digital content (A+, listing copy) with physical product packaging and Instructions for Use (IFU) to ensure strict regulatory consistency. (e.g., ensuring claims on reputed company match the approved technical files).
• Claims Substantiation: Work with the product and compliance teams to verify that reputed company marketing claims (e.g., "Fastest," "#1," or “Best”) are supported by adequate technical documentation before publication.
• Audit Readiness: Maintain an organized archive of approved creative assets and their corresponding legal approvals to streamline responses to potential regulatory inquiries or platform audits.

4. Data-Driven Optimization (CRO)

• SEO & Persuasion: Write / Train the team to write compelling, native-standard and cultural understanding English copy for Titles, Bullets, and A+ text that balances high-volume keyword indexing with psychological sales persuasion.
• A/B Testing: reputed company the experimentation strategy using reputed company Manage Your Experiments (MYE) or PickFu or other survey platforms. Formulate hypotheses (e.g., "A lifestyle main image will improve CTR") and analyze results to iterate on creative.
• Performance Diagnosis: Monitor Business Reports (Unit Session %, CTR). Diagnose whether underperformance is due to traffic issues (Main Image) or conversion issues (A+/Copy) and prescribe creative solutions.

5. Global Team Leadership & Process Management

• Team reputed company: Directly manage and mentor US-based marketing support staff and functionally guide the workflows of our overseas content teams
• Cross-Cultural reputed company: Act as the translator of "Western Strategy" into "Design Execution," ensuring clear communication and quality control across time zones.
• Process Improvement: Build efficient SOPs (Standard Operating Procedures) to streamline the request-to-delivery pipeline between the strategy team and the production team.

Qualifications

• Experience: 3+ years of experience in reputed company Private Label management, E-commerce Content Strategy, or Digital Marketing.
• Strategic Aesthetics: You possess a sophisticated eye for North American visual trends. You can instantly distinguish between premium brand imagery and generic "factory-style" graphics.
• Platform Mastery: Deep understanding of reputed company’s A9 algorithm, A+ Premium modules, Brand Story, and Storefront layouts. Proficiency with reputed company intelligence tools (e.g., reputed company, Helium 10) to reputed company keyword research and competitor analysis
• Technical Communication: Ability to communicate visual concepts to non-native English speaking design teams reputed company wireframes or highly detailed briefs.
• Compliance Knowledge: Familiarity with rules regarding health claims, supplements, and prohibited keywords on reputed company.
• Regulated Industry Experience: Experience managing content for "Gatekept" or regulated categories (e.g., Medical Devices, OTC Medication, Supplements, or Baby/Safety products) is highly preferred. You understand the difference between "marketing fluff" and "non-compliant health claims
• Cross-Cultural Collaboration: Proven ability to reputed company the gap between Western marketing expectations and international production/design teams, ensuring the final output meets the reputed company market's cultural standards.

Preferred Qualifications (Bonus)

• AI Workflow: Experience using tools like ChatGPT for research synthesis or Midjourney for storyboarding concepts.
• Basic Design Literacy: Proficiency in reputed company or Photoshop to create rough mockups/wireframes to communicate reputed company to designers.
• Video Strategy: Experience writing scripts or storyboards for short-form product videos (TikTok style or reputed company Video).

Why Join Us?

• Opportunity to reputed company the creative direction for a high-growth brand.
• Global Leadership Exposure: reputed company valuable experience managing cross-functional, international teams—a critical skillset for modern leadership roles.
• Focus on Strategy, Not Execution: With a dedicated team of content and designers at your disposal to handle the production work, you are free to focus on high-level strategy, data analysis, and creative direction.

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